- Developed a Causal Inference model and KPIs to help a leading digital entertainment technology client understand the impact of Tournaments held on their consoles, showing that the Tournaments generated $30M in incremental revenue and 4M hours in incremental engagement.- Utilized various statistical methodologies like KS-tests, ECDF charts, etc. to infer accuracy of models.- Developed and automated pipelines for various projects including customer segmentation, retention rate analysis,… Show more - Developed a Causal Inference model and KPIs to help a leading digital entertainment technology client understand the impact of Tournaments held on their consoles, showing that the Tournaments generated $30M in incremental revenue and 4M hours in incremental engagement.- Utilized various statistical methodologies like KS-tests, ECDF charts, etc. to infer accuracy of models.- Developed and automated pipelines for various projects including customer segmentation, retention rate analysis, sales and engagement prediction, customer analytics, etc..- Utilized large number of tables containing up to 12 billion data points and 1500+ columns to derive meaningful insights.- Developed an end-to-end automated pipeline to calculate retention rates for 36 unique cohorts and suggested target specific marketing strategies to the client, increasing retention of highly engaged cohorts by 12% and casual cohorts by 7%.- Developed fraud detection systems for a top digital entertainment technology client that flagged cheating players in console tournaments, preventing a loss of $1M in gaming add-ons, protecting the client's reputation and ensuring fair play for all participants.- Analyzed the impact of media usage on sales and game playtime using a multi-level Double Machine Learning based Causal Inference model. This analysis enabled the client to understand the casual impact of different product domains on each other and on different customer cohorts and implement informed and targeted marketing strategies, leading to a 15% increase in customer acquisition.- Led client interactions, defined analytical needs, generated insights and communicated them to non-technical audiences using comprehensive decks and data storytelling.- Developed extensive dashboards in MS Power BI and QlikSense for key metrics, insights, retention rates, and tracking automation loads.- Conducted interviews of candidates for similar profiles and mentored freshers in skill development and team integration. Show less

- Gathered and analyzed complex business requirements and delivered Salesforce-based solutions in the scope of Financial/Automotive Sales enablement, vehicle lifecycle steering and vehicle re-marketing capabilities.- Designed and implemented a Salesforce-based solution to a leading Health Care Service client to automate the routing and management of large volume of incoming emails, leading to a 65% reduction in manual labor.- Created and maintained comprehensive documentations of… Show more - Gathered and analyzed complex business requirements and delivered Salesforce-based solutions in the scope of Financial/Automotive Sales enablement, vehicle lifecycle steering and vehicle re-marketing capabilities.- Designed and implemented a Salesforce-based solution to a leading Health Care Service client to automate the routing and management of large volume of incoming emails, leading to a 65% reduction in manual labor.- Created and maintained comprehensive documentations of functional components of the project on Confluence, providing a central repository for important information and allowing easier collaboration and progress tracking.- Collaborated with a diverse team of 135 members, facilitated cross-team communication and optimized the project flow, resulting in a 30% reduction in sprint time.- Developed dashboards and reported key quality metrics, ensuring adherence to project timelines and quality standards.- Provided weekly updates and maintained effective communications with stakeholders and upper-managements.- Prepared reports and dashboards from Salesforce database for client's asset tracking and re-marketing.- Developed and executed comprehensive test-cases to ensure the quality of project deliverables.- Conducted cross-team training sessions, encouraging multi domain skill development for members from different teams and enhancing overall team quality and awareness. Show less

- Recreated parts of a sodium nuclear reactor on Solidworks to determine its Eigen frequency to detect flaws by matching with experimental values.- Used regression to predict natural frequencies from physical and dimensional parameters of reactor components.