Marketing and Communications

Led the global UX writing team, creating customer-centric content for enhanced user experiences. Managed multiple projects from assessment to implementation, prioritising resources, and stakeholders.Developed and executed a comprehensive content strategy aligned with UX objectives. Collaborated with legal, compliance, marketing, brand, product, UX and engineering teams, optimising their collective feedback to deliver high-quality product content and UI text.Established and maintained content guidelines and brand voice standards for consistency and brand identity.Applied voice and tone guidelines and editorial style across web, app, and mobile platforms.Trained content contributors and stakeholders on best practices.Adhered to accessibility guidelines for inclusive digital experiences.

Developed and executed long-term marketing strategies in collaboration with CXOs, achieving measurable goals for the organisation and various business verticals. Supported line of business (LoB) product teams in global product launches, ensuring effective marketing initiatives. Collaborated with marketing and design teams, tailoring content for each stage of the customer's digital journey.Conducted competitor research to optimise company websites, SaaS product websites, and social media pages through copy and design enhancements. Led the content and internal communications team of two members. Curated website content and crafted marketing collateral for GeM (Government eMarketpace), a client project for the duration of one year.Managed agency/partner relationships for all content and marketing programs.

Spearheaded the global internal communications program aligning with the business and people goals of the BU. Managed and coordinated internal communication services, such as leadership mailers, engaging employee campaigns, global communication initiatives, newsletters, webcasts, and video scripts. Enhanced the existing communications strategy, measuring and evaluating program effectiveness.Provided guidance to the leadership team on communication planning, audience analysis, message development, and channel utilisation. Managed a team of two senior copywriters and supported in creating impactful internal communication content.

Successfully managed the public relations campaign for Bharti Infratel's IPO.Skilfully handled media crisis situations across 11 telecom circles in India. Oversaw an annual budget of approximately INR 2 crores for advertisements, events, and agency partnerships. Managed corporate website and social media pages. Conducted Annual Customer Satisfaction Survey at both corporate and circle levels.Spearheaded employer branding and employee engagement initiatives.