Dwarakanath Ganesh Email & Phone Number

Tamil Nadu, India

Chennai, Tamil Nadu, India

For my clients, - I carry out extensive market and audience research- I create comprehensive marketing strategies to generate paid, earned, and owned traffic.- I write converting ad copy rooted in marketing fundamentals and consumer psychology.- I collaborate with designers, video creators, and writers to generate quality content.- I consult on (and sometimes create) post-click experiences and funnels on platforms like Clickfunnels, Shopify, WordPress, Wix, etc.- I employ conversion rate optimization strategies to improve the average order value and lifetime value of customers.- I buy media on platforms like Facebook, Google Ads, LinkedIn, Quora, DSP's, etc.- I help collect first-party data and nurture leads through email sequences, messaging flows, chatbots, etc.- I analyze user behavior and report on campaign performance using Google Tag Manager, Google Analytics, Supermetrics, etc.- I offer valuable insights into product development and positioning

Hyderabad Area, India

I identified and recruited hundreds of websites and apps including top Alexa publishers like Money Control, Times of India, BuzzFeed, ScoopWhoop, etc. to the ad network. I worked on platforms like AppNexus, DoubleClick, Pubmatic, etc. I was in charge of:- Managing publisher relationships- Monetizing publisher inventory through direct advertisers and third-party demand sources like SSP's and Ad Exchanges- Setting up and configuring Ad Servers- Ad Trafficking- Yield Optimization - Working with the HR department to design and conduct recruitment interviews- Training new hiresI came up with innovative processes for monetization and maximizing revenue like running affiliate campaigns on remnant publisher inventory. I helped the company create owned & operated publishing brands by designing and developing Wordpress websites.

India

As a direct-response media buyer with a focus on generating app installs and sales for info products, my responsibilities included:- Targeting Research- Writing Ad Copy- Making Banner Ads on Photoshop- Media Buying on Facebook, Google, and DSP's.- Click and Conversion tracking on Voluum, Cake, and other tools- Campaign Optimization- Analytics and reporting

Chennai Area, India

Managed & Analyzed client data across various in-house and third party financial softwares such as Fidessa, Bloomberg, etc.