Bethesda Soccer Club - Non- Profit Marketing
CurrentDesigned and execute Bethesda SC's Grassroots Marketing strategy through existing and new media technologies to drive club message, promotion, player pipeline and product dissonance. > Established the Bethesdasoccer.org News Page content, Bethesda SC Facebook Page (5,800 peopleviewed last week) and Bethesda SC Twitter Accounts (4,199 tweets out and 2,844 followers) placing Bethesda Soccer Club on the map for social media, content and promotion. BSC is the known best practice. > Monitor public accounts (Web, Twitter & Facebook) on daily basis for news, promotions, infringement and violations. > Drive weekly message and content to internal and external outlets (Games, Tournaments, MNT, WNT, DOC's, Events, Club at local, regional and national level. Rotator, News, Twitter and Facebook, Potomac Soccer Wire, and other Media Outlets> Oversee Weekly Patch Newsletter with input, edit and content direction > Provide consultation of Bethesda SC new logo design & roll out> Weekly marketing call with marketing staff, Board Members and ED to review plans for week/month. Tournaments> Developed Social Media Campaign > Sponsorship online/mobile application- 3 vendors id'edTrademark and Infringement Activities: Identified and Resolution> BSC Logo, duplicate accounts and reference issues. Original Website Content > Alumni Pages & Coaches Bios> Press Releases and Stories: BSC's Andi Sullivan, AC Bethesda U18 team , PR: Pierre LaBat , Turf Fields, DOC Awards. > Data Analytics: Future: Capturing customer information from registration to alumnae