David Wasserstein Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

YouTube via Adecco•Manage a global team of specialists to improve the algorithmic recommendations on YouTube Music by collecting evaluations and training data for engineering teams such as the Music Understanding, Radio, and Voice Search teams.•Scaled these processes from just North America to the global support our team now provides.•Improved the output of training data generation for music genres by 650% over the course of just 2 quarters, which drastically improved the model that classifies all music on YouTube.•Strategize with the engineering teams to determine our approach for serving users the correct music at the most optimal touchpoints to increase Watch Time, Consumptions, and drive continual use of the app.•Improved radio recommendation recall by 30%, thereby providing users with significantly more relevant songs in their personalized mixes and queues.•Provide weekly operational support for the Music Programming team to ensure that all new release playlists are working properly and serving correctly to the right users.

New York, New York

YouTube via Adecco•Oversaw dozens of artist partnership campaigns end to end through the Music Programming team, ensuring that our team properly supports each artist depending on their needs, popularity, genre, goals, etc. These artists range from emerging acts like Rosalía to superstars like Billie Eilish, Marshmello, and 21 Savage.• Managed the masthead banner on youtube.com/music by working with artist marketing, design, and engineering teams to create tailored campaigns seen by several millions of people each week. Launched several new initiatives on thisbanner improving the Click Through Rate, increasing app downloads, and driving Watch Time.• Coordinated in-product promotion for major global partnerships that range from festivals including Coachella to movie launches such as “Bohemian Rhapsody”.• Worked with global cross-functional teams to create new documentation, processes, and workflows to reduce significant bottlenecks from past campaigns and track/evaluate the full support that our team provides.• Analyzed the success of all the campaigns through the lens of product activation, in-app user experience, and partner satisfaction; which contributes to and develops the strategy for future campaigns.• Worked with Engineering and Product teams to test and launch new app features - most notably live stream functionality• Coordinated the creation of over 50 new flagship playlists through analysis and strategic planning

Manhattan, New York

• Managed ongoing marketing campaigns of clients, which included live events, video series, concerts, and promotions• Developed experiential marketing campaigns for prospective clients, specifically catered to engagement at music festivals• Wrote commercial radio spots and internal newsletters for clients

Manhattan, Ny

• Revamped outward facing marketing materials for current and prospective clients to better provide information in a more succinct and visually appealing way• Took charge of team to improve the company’s website to make it more user friendly and aesthetically pleasing• Worked directly with co-founder of firm to develop plans for client relations

• Social Media Manager of Bria.Via who is an Instagram fashion blogger with 50,000+ followers• Actively reached out and negotiated with clothing and merchandising brands on behalf of client to maximize compensation and increase followers• Modeled progression of followers and engagement rates after key events and clothing deals to pinpoint and then seek out growth opportunities to build her brand