Dwayne Franco Email & Phone Number

• Increased the system usability score for the first version of our chart builder tool by 35% as a result of conducting quarterly moderated usability studies with users, analyzing time on task, task success, and ease of use.• Reduced time needed to get to design solutions by 33% by providing a design sprint template for a cross-functional team with over 12 different UX methodologies such as crazy-8s, affinity mapping, empathy mapping, card sorting, and heuristic analysis.• Added over 17+ new product features by establishing a regular customer hour routine, observing customers for 2 hours bi-weekly, and prioritizing user feedback based on frequency of need, impact, and effort.

• Supervised over 60+ product design students across multiple projects giving design critiques and reviews of work.• Helped students hand off 13 client projects (5 desktop & 8 mobile applications) to showcase for their design portfolios.• Facilitated and led over 15+ workshops on the design process, Agile methods, design thinking, and software hard skills.• Awarded Design Mentor of the Month 3 times and consistently received positive feedback from design students.

• Led over 20+ data visualization design projects and added $250K in annual revenue for the agency.• Conducted user research and iterated designs according to user feedback to ensure a user-centered design process.• Redesigned web and mobile user interfaces end-to-end from information architecture, interaction models, wireframes, mockups, and prototypes.• Developed a design system and style guide with every client project to ensure product consistency.• Reduced bounce rates on website redesign projects by an average of -22%-40%.

• Gathered and distilled business goals through interviewing stakeholders, identifying key audiences and participating in client workshops.• Discovered design improvement opportunities and user needs through various user research such as: content audits, competitive analyses, user surveys and journeys.• Collaborated and presented ideas to find the best improvements to the user experience to support high level strategy and creative direction.• Explored and validated divergent design concepts and new interaction paradigms through interaction models, wireframes, and low-mid fidelity interactive prototypes.• Produced production quality visual designs that effectively communicate the design direction.• Created design specifications for engineering and stakeholders such as: redlines, style guides and design systems.• Guided engineering teams on QA and advocated for the prioritization of user-centered design changes, refinements, and improvements.

Seattle, Washington, United States

• Helped launch Trufl Partner, a hospitality software application that helps manage reservations, waitlists, and floor plans for restaurants, sports bars, and event venues.• Trufl received 4.8 out of 5 stars from a total of 18 ratings on the Apple App Store.• Owned the reservation workflow portion of the project and created design deliverables such as user stories, user flows, wireframes, mockups, and prototypes for user testing.• Generated 1 moderated and 2 unmoderated usability tests and improved the net promoter score of the product by 37% after addressing user feedback to design iterations.• Conducted a field study with 8 restaurant employees in addition to 5 contextual interviews and used affinity mapping to understand user pain points, needs, and motivations.

Seattle, Washington

• Created a foundational style guide comprised of 16 core styles, 25 design elements, and 9 UI patterns for the digitized release of the cross-platform web application Second Step K5.• Produced pixel-perfect design specs that communicated the Committee for Children’s design language system and worked closely with cross-functional partners including product, engineering, research, and QA.• Designed high-fidelity mockups from UX wireframes and tested visual design themes using desirability studies with different target audiences across elementary school students grades 1-5.

• Website branding and user experience design using Sketch and Photoshop.• Interaction design using Principle and Invision Studio.

• Created all digital assets for email, web and social media campaigns using Photoshop, Indesign and Illustrator.• Edited e-commerce Shopify site content using HTML and CSS.• Wrote and reviewed articles for the Kari Gran blog.• Scheduled all marketing campaigns for delivery.

Portland, Oregon Area

• Worked with the project manager, engineers and content editors to design storyboards, wireframes and high-fidelity mockups to guide web development.• Created digital ads for newsletters, social media content and e-commerce advertising.• Helped with basic Front-End styling of Wordpress websites using HTML and CSS.

Portland, Oregon Area

• Wrote blog content targeting automative sales and news.• Created ad copy and web banners for social media marketing.• Updated and managed content on Wordpress websites for multiple auto dealerships.

Eugene, Oregon Area

• Brainstormed marketing and advertising strategy with CEO and web development team.• Created website site maps and wire-frames for Goliath Grow web design and user experience.• Helped write articles and stories for the Goliath Grow blog. Updated website as necessary.• Designed pamphlets, brochures, info-graphics and branding material such as product labels and logo concepts.

1700 Montgomery St. San Francisco, Ca 94111

• Conducted market research on competitor products for the Marketing team to analyze.• Constructed effective email marketing campaigns targeting major publications and blogs.• Administrated and maintained content of website, social media and digital channels .• Helped create images and banners for social media using Adobe Creative Suite.• Assisted in search engine optimization (SEO) efforts - media lists, contact info and web content improvements.

User Experience Design

Bachelor Of Science - Bs, Environmental Science, 3.67