Dwayne Franco Email & Phone Number

• Increased the system usability score for the first version of our chart builder tool by 35% as a result of conducting quarterly moderated usability studies with users, analyzing time on task, task success, and ease of.
• Reduced time needed to get to design solutions by 33% by providing a design sprint template for a cross-functional team with over 12 different UX methodologies such as crazy-8s, affinity mapping, empathy mapping, card.
• Added over 17+ new product features by establishing a regular customer hour routine, observing customers for 2 hours bi-weekly, and prioritizing user feedback based on frequency of need, impact, and effort.

• Supervised over 60+ product design students across multiple projects giving design critiques and reviews of work.
• Helped students hand off 13 client projects (5 desktop & 8 mobile applications) to showcase for their design portfolios.
• Facilitated and led over 15+ workshops on the design process, Agile methods, design thinking, and software hard skills.
• Awarded Design Mentor of the Month 3 times and consistently received positive feedback from design students.

• Led over 20+ data visualization design projects and added $250K in annual revenue for the agency.
• Conducted user research and iterated designs according to user feedback to ensure a user-centered design process.
• Redesigned web and mobile user interfaces end-to-end from information architecture, interaction models, wireframes, mockups, and prototypes.
• Developed a design system and style guide with every client project to ensure product consistency.
• Reduced bounce rates on website redesign projects by an average of -22%-40%.

• Gathered and distilled business goals through interviewing stakeholders, identifying key audiences and participating in client workshops.
• Discovered design improvement opportunities and user needs through various user research such as: content audits, competitive analyses, user surveys and journeys.
• Collaborated and presented ideas to find the best improvements to the user experience to support high level strategy and creative direction.
• Explored and validated divergent design concepts and new interaction paradigms through interaction models, wireframes, and low-mid fidelity interactive prototypes.
• Produced production quality visual designs that effectively communicate the design direction.
• Created design specifications for engineering and stakeholders such as: redlines, style guides and design systems.

Seattle, Washington, United States

• Helped launch Trufl Partner, a hospitality software application that helps manage reservations, waitlists, and floor plans for restaurants, sports bars, and event venues.
• Trufl received 4.8 out of 5 stars from a total of 18 ratings on the Apple App Store.
• Owned the reservation workflow portion of the project and created design deliverables such as user stories, user flows, wireframes, mockups, and prototypes for user testing.
• Generated 1 moderated and 2 unmoderated usability tests and improved the net promoter score of the product by 37% after addressing user feedback to design iterations.
• Conducted a field study with 8 restaurant employees in addition to 5 contextual interviews and used affinity mapping to understand user pain points, needs, and motivations.

Seattle, Washington

• Created a foundational style guide comprised of 16 core styles, 25 design elements, and 9 UI patterns for the digitized release of the cross-platform web application Second Step K5.
• Produced pixel-perfect design specs that communicated the Committee for Children’s design language system and worked closely with cross-functional partners including product, engineering, research, and QA.
• Designed high-fidelity mockups from UX wireframes and tested visual design themes using desirability studies with different target audiences across elementary school students grades 1-5.

• Website branding and user experience design using Sketch and Photoshop.
• Interaction design using Principle and Invision Studio.

• Created all digital assets for email, web and social media campaigns using Photoshop, Indesign and Illustrator.
• Edited e-commerce Shopify site content using HTML and CSS.
• Wrote and reviewed articles for the Kari Gran blog.
• Scheduled all marketing campaigns for delivery.

Portland, Oregon Area

• Worked with the project manager, engineers and content editors to design storyboards, wireframes and high-fidelity mockups to guide web development.
• Created digital ads for newsletters, social media content and e-commerce advertising.
• Helped with basic Front-End styling of Wordpress websites using HTML and CSS.

Portland, Oregon Area

• Wrote blog content targeting automative sales and news.
• Created ad copy and web banners for social media marketing.
• Updated and managed content on Wordpress websites for multiple auto dealerships.

Eugene, Oregon Area

• Brainstormed marketing and advertising strategy with CEO and web development team.
• Created website site maps and wire-frames for Goliath Grow web design and user experience.
• Helped write articles and stories for the Goliath Grow blog. Updated website as necessary.
• Designed pamphlets, brochures, info-graphics and branding material such as product labels and logo concepts.

1700 Montgomery St. San Francisco, CA 94111

• Conducted market research on competitor products for the Marketing team to analyze.
• Constructed effective email marketing campaigns targeting major publications and blogs.
• Administrated and maintained content of website, social media and digital channels.
• Helped create images and banners for social media using Adobe Creative Suite.
• Assisted in search engine optimization (SEO) efforts - media lists, contact info and web content improvements.

User Experience Design

Bachelor Of Science - Bs, Environmental Science, 3.67