Sr. Decision Support Analyst specializes in consulting with and driving client’s business solution definition through campaign management and business intelligence tools and/or processes. Consults with clients to recommend client data and Acxiom’s marketing capabilities, ensuring clients receive accurately segmented, cleansed, formatted and ready-to-market data. Drives best practices in execution and analysis of decision support processes and data to measure campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness.

Design, create, and test over 300 complex marketing campaigns in Unica Campaign per yearMaintain, test, and improve Business Objects reports to meet client end users' needsPerform project management tasks to support ongoing and new client requestsProvide quality assurance checks for report and campaign projects completed by other team members.Provide test cases and perform key functions in database projectsServe as go-to contact for complex Unica campaign issues and implementationsIdentify areas for improvement to existing processes and implement improvements for new operational standards.

Assisted with new client implementations and adhoc projects.Designed, created, and tested multiple complex marketing campaigns, data extracts and research projects. Provided quality assurance checks for projects completed by other team members.Served as mentor for junior team members-training, orientation, and education for newly hired employees.Set up processes to load, transform, and pull data extracts from an Oracle database using Informatica PowerCenter and Unica Affinium Campaign applications.Identified areas for improvement to existing processes and implemented improvements for new operational standards.