Dwayne Franko Email & Phone Number

Newport Beach, CA, US

Orange County, California, United States

• Leading a remotely located team, selling media solutions to retailer and direct-to-consumer brands
• Researching and analyzing a business unit, opportunity sizing it’s potential, writing a new business case and articulating the plan via strategic storytelling to align and inspire a wide range of internal and external.
• Advocating for my clients’ interests, designing, and managing media to generate measurable incremental sales gains at a margin positive Return-On-Ad-Spend
• Recipient of Catalina “Living Our Values” Award

Orange County, California Area

• Owned account leadership for 3 enterprise accounts, championed Catalina’s total value-proposition
• Launched Catalina Network partnership with 2 new retailers, guiding internal and external stakeholders
• Drove digital product innovation, in partnership with my client’s Marketing/IT Teams, bringing 3 new concepts from idea through development, in-market proof-of-concept, to production
• Led a 2-member team, helping our clients entice their customers to buy a little more, a little more often

Orange County, California Area

• Owned the relationship with the Loyalty Marketing Department of the nation’s 2nd largest grocer, covering partnerships for In-Lane incentives, digital coupons, and 1:1 advertising
• Designed annual client engagement plans, driving a “land and expand” growth strategy

Orange County, California, United States

• Held account responsibility, and quota, for business with a national grocery retailer’s Own Brands Team
• Built omni-channel campaign integration plans, bridging Catalina’s In-Lane “push” media with the client’s customer-facing app and “pull” content

Orange County, California, United States

• Mined insights from customer purchase data to craft incentive solutions that drove sales for grocery retail and consumer packaged goods brands in-store and online

Sacramento, California Area

• Researched client customer data, business operations, and financials to provide recommendations and options to improve customer relationship management and profitability
• Guided cross-discipline conversations among client teams to build consensus and outline next-steps toward implementation of enterprise-wide IT projects to enable Marketing initiatives
• Advised and contributed to the design, set-up, and launch of 3 consumer facing loyalty programs

Greater Minneapolis-St. Paul Area

• Managed omni-channel direct-to-customer incentive media campaigns across direct mail, email, point-of-sale (Catalina), and mobile (SMS) for 5 divisions and 1,500+ stores
• Tasked with achieving, and socializing with stakeholders, an annual incremental sales gain target
• Responsible for management of annual production and redemption investment budgets

Boise, Idaho Area

• Managed direct marketing program execution, including external vendor relationships.

Boise, Idaho Area

• Facilitated, organized, and managed operations of 17 student volunteers to launch an on-campus business, Dawson's 4.0, generating scholarship funds, and providing students an avenue to experiment with classroom.

Boise, Idaho Area

• Researched and wrote a business plan outlining future direction for digital photo printing; Albertsons implemented in 2006.