Drive design wins within the assigned mass market territory, while supporting the REP and Distribution channel.Coordinate activity with Nexperia Regional Mass Market an Marketing ManagersDrive demand creation and design-in activity in cooperation with REP and Nexperia Regional Manager.Customer visits for technical product presentations, demonstrations, and value proposition deployment, product recommendations and supporting application/product issues.Hands-on customer product and application support- System Sell.Qualifies opportunities in terms of customer technical requirements and establishes Nexperia’s value proposition and position relative to the competition.Monthly tracking of key battles and top opportunities.Standard Product Training: REPs, customers, Distribution.Stay informed & share information on competitive products, industry trends and technologies to all stakeholders., including the Business Groups.Successfully builds relationships with REP, Distribution, business lines, Regional Marketing team members and customers in support of sales team objectives

Create unique DC-DC power converters for exterior automotive LED lighting applications Work directly with tier 1 customers and major OEMs to develop automotive lighting architectures Competitively quote and develop unique lighting systems, winning numerous production contracts Present technical demonstrations of prototypes to customers Responsible for EMC and Environmental compliance of developed products Generate DFMEAs, WCAs, Test Plans, & other industry specific reviews ensuring product reliability Lead junior engineers, technicians, & interns Lead technical design reviews and institute common design guidelines for a growing team Evaluate and improve thermal / optical performance of automotive lighting modules in development Worked with thermal modeling experts to simulate design concepts Worked with internal and external optics engineers to ensure lighting modules met desired standards Act as the North American expert for opto-electronics within the global organization Create innovative concepts giving the organization a competitive edge in a crowded technology venue Interface with manufacturing to ensure developed products are produced with minimal scrap Work directly with sales in new business acquisitions Work with internal business sectors to define desired metrics for company growth Instrumental in growing the company from a medium $8M business to a nearly $100M enterprise Act as primary customer contact to resolve issues when problems arise Promote the organization at technology conferences Perform market benchmarks Create engineering presentations for internal and external use

Developed electronics from marketing proposals under no supervisionBuilt and test embedded software and hardware designs to ensure functionalityDeveloped and execute test regimens to guarantee long term product reliabilityTroubleshoot and diagnose manufacturing and product issuesDelivered fully functional designs on time within tight project schedules within budgeted costsEvaluated and provide cost reduction analysis of legacy designsProvided full product documentationActed as the technical expert to the management teamManaged development budgetsManaged FCC and ETL certificationsIntroduced new technologies into the industryWorked with various suppliers to confirm special components are developed within specifications Assisted in the selection of contract manufactures for designed assembliesManaged and analyze costs of new and existing electronic designsWorked closely with mechanical engineers to certify electronics are compatible with enclosures

Lead development projects with the various Electrolux global wide product engineering groups Designed digital & analog electronic controls used in high end home productsGenerated PCB layouts using the Cadence-Allegro design studioDeveloped AC-DC and DC-DC power converters used in multiple productsLaunched various electronic control standards and specificationsWorked on developing common electronics architecture capable of functioning across product sectorsCoordinated the activities involved with UL & FCC certificationsAssisted in developing low power controls capable of meeting DOE 1W standby requirementsWorked with numerous third-party suppliers to introduce new technologies into the industryActively troubleshoot, diagnose, and resolve issues discovered in customer productsWorked with internal and external customers to ensure project objectives are completed on timeManaged and host design reviews for preliminary electronic designsDesigned and implement cost reductions of controls after initial production launchProvided full project coordination and integration from concept and design through productionCompleted product price analysis ensuring designs are developed utilizing cost-efficient techniques Assisted in the development of the next generation user interface controls

Developed mobile software algorithims for end user controls of airflow measurement systemsCreated Windows based user interfaces using Visual C++ and Java for production line manufacturing Extended the low-level Windows implementation for java USB bulk transfer in C++Wrote the drivers used in multiple production line testersCreated a generic modular high-speed software serial transfer mechanismImplemented the embedded software used for a precision analog test and measurement system Managed the database used to store all product calibration and test data

Created embedded hardware & software designs from conceptualization to manufacturingFormed complex software control algorithms for motors, solenoids, dot matrix displays, & keypadsImplemented embedded software utilizing DEX and MDB based serial protocolsProduced software controls for coin acceptors, bill acceptors, and card media readersCompleted software and hardware used in automated test fixturesProduced documentation & update version control for all production ready softwareImproved software & hardware controls for low EMC emissions and FCC complianceIncreased product quality through design updates saving the company hundreds of thousands of dollars

Evaluated all electronic circuits & components produced in the facilityAssisted in the schematic creation process for new electronic designsProgrammed embedded micro controllers for assembled circuitsTroubleshot & repaired malfunctioning embedded systems at component levelAnalyzed & repaired electrical-mechanical switching circuit panels