Dwayne Mullings Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

With a keen eye for market trends and a passion for creative branding, I excel in generating impactful strategies that drive growth and engagement. As the mastermind behind the name "PG Focus," I've spearheaded its journey from inception to a thriving application with over 2818 subscribers.My track record speaks volumes:🎯 Website Traffic: Achieved a Click-Through Rate (CTR) of 9.09%, generating 5,120 clicks with a Cost Per Click (CPC) of $0.17.📊 Conversion Optimization: Successfully converted 3.69K site visits, resulting in a remarkable return on Advertising Spend (ROAS) of 854.41%.🌟 Event Management: Designed, built, and laid out local conferences, ensuring seamless execution and maximum impact.🎨 Creative Branding: Crafted compelling brand initiatives that resonate with audiences, driving brand recognition and loyalty.💻 Website Design: Led the design and development of user-friendly websites, enhancing the digital presence and customer experience.My highest ROI on my campaign builds are 12X My expertise lies in combining analytical insights with innovative strategies to deliver tangible results.

Calgary, Canada Area

- Manage the production of sales from merchandising, design, messaging, and branding; - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door; - Prepare and control the marketing budget to deliver profitability; - Oversee the development of thought leadership content and social strategy targeted at our Ideal Customer Profile (ICP) to drive conversion; - Manage all aspects of operational compliance; - Lead corporate marketing discussions; - Identify new customers and support sales team efforts; - Generate innovative ideas to promote our brand and our products; - Monitor, review and report on all marketing activity and results and identify growth opportunities; - Research marketing trends and implementation of marketing strategies; - Plan digital marketing campaigns, including web, email, social media, and display advertising; - Re-designed website platform for The Consignment Gallery with live product displays, functionality, and great user experience; - 2021 Online Sales: Overall online - up 308%) | Store Sessions - up 268% | Returning customer rate - 14% | Overall Conversion - 12%); - 2021 In-store Sales: 3X 2019's projected goal; - 17,154 Organic clicks to the website from Facebook | 296 from Instagram.

Calgary, Canada Area

- Drive online marketing initiatives to deliver targeted KPI's through paid advertising, search optimization, content marketing, affiliate program. Also, drive viral marketing campaigns on social media websites; - Integrate new and existing content (text/photo/video/audio) across various online and offline communications platforms such as email promotions, newsletters, press releases, direct mailers, articles, profiles, summaries, signs, brochures, award submissions, proposals; - Exceptional knowledge of deliverability and optimizing email marketing strategies; - Collaborate with external CRMs, including analytics, conversion consulting, creative, and paid search; - Created and reviewed detailed campaign performance data and future-looking strategic roadmaps; - Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising; - Serve as Webmaster, updating websites regularly, while maintaining brand consistency with engaging content; - Coordinate with other departments for overall organization goals; - Create landing pages to optimize user experience; - Organize, build and maintain a social media presence; - Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance; - Monitor industry changes and developments in digital marketing.

High School Diploma, Computer And Information Sciences And Support Services, 12

Diploma, Graphic Design - New Media Production & Design