Led and managed a team of administrators and business analysts through a GTM business systems transformation, overseeing the successful implementation of various systems involving multiple vendor-based teams and consultants.• Assessed the current state of the tech stack, identifying duplicate and missing functionality, inefficiencies, and pain points, and provided strategic guidance for integration, evaluation, and recommendation of best-in-class software tools.• Conducted thorough requirements gathering from stakeholders, translating them into user stories and identifying pain points and gaps in Lead to Cash (GTM) business processes.• Coordinated and led a program steering committee with participation from multiple CXOs, created presentations showcasing the technology roadmap, project progress, risks, and action plans.

Responsible for the strategy and implementation of various Salesforce applications and processes, increasing CRM and marketing tool adoption across graduate programs, and advising the Head of CRM on best practices.• Implemented Pardot prospect management and email automation for 11 graduate programs, moving manual tracking and email sends into Salesforce, enabling robust prospect engagement reporting.• Transitioned event management process for eight graduate programs into Salesforce, automating confirmation, reminder and follow up emails, and connecting attendance data to application submissions.• Created a system to streamline the importation of large numbers of prospects into Salesforce and Pardot using DemandTools, resulting in at 50% reduction in import time per session.

Managed a team responsible for the hardware, software, and services related to the company’s technology platform. • Led the full-cycle implementation of a custom Salesforce CRM application to replace an existing Applicant Tracking System, capture sales pipeline data, and track additional business functions, such as prospect engagement, and outreach campaign metrics. • Coordinated special projects such as the centralization of internal training documentation, simplification of IT management processes, and the rollout of updated computer hardware.

Partnered with clients to design Salesforce CRM systems as part of a team of consultants and project managers.• Created the solution design for a major private university to replace a current recruiting system with a custom Salesforce solution. Coordinated with the internal consulting team, executive stakeholders, and end-users.• Led discovery sessions at a top-ranked hospital for cancer treatment to understand detailed requirements for a new Advancement CRM. Conducted business process workflow and mapping sessions with end-users, demoed Salesforce interface and functionality to executive stakeholders and end-users, and coordinated with multiple vendors to map out system integration and data transformation requirements.

Developed and implemented strategies to improve Salesforce and Marketing Cloud system performance, increase user adoption and enablement, and maintain vendor and partner relationships, while leading and coaching a team of administrators.• Led optimization and training effort focused on UI updates, data cleanup, process automation, and implementation of ongoing training sessions, resulting in a 50% reduction in resource utilization and a dramatic improvement in overall satisfaction with the CRM. • Executed an initiative to resolve functional issues of a critical third-party event and membership application, including assessment of developer recommendations, management of the vendor relationship, and design and implementation of a beta testing strategy, resulting in a 90% reduction in system errors.

Commissioned to arrange marching band contest music for over 40 different high schools around the country, and compose various musical works for multiple individual performers and college ensembles. Worked with each client to create music well-suited for the ability and instrumentation of their group, and often served as a clinician for rehearsals prior to performances.

Provided strategy, implementation, and training to help non-profit and education clients transform their business processes, improve efficiency, better understand their constituents, and increase Salesforce user adoption.

Worked with businesses to build and streamline core processes and improve customer engagement by leveraging various software and services, such as WordPress, HootSuite, Salesforce, MailChimp, and QuickBooks.• Scaled a smoking cessation program from concept to an 8000 person community, including website and social network development, content marketing strategy, and CRM system implementation.• Designed and implemented a business process transformation strategy for a property management firm, including an online billing and digital contract management system, codification of business processes, and renovation of shared spaces, resulting in sustained 100% occupancy and improved tenant satisfaction. • Recovered $140K in unpaid invoices for a Psychiatry practice by auditing all company documentation and implementing an online invoicing and payment system for patients.

Designed and executed a business process and digital tool improvement strategy involving multiple stakeholders and business units, while leading a team responsible for the Salesforce CRM system, owned marketing channels and related technology, and graphic design and branding.• Increased user adoption three-fold by improving overall data quality and governance, updating the UI, building key reports and dashboards, and re-training end-users on critical business processes.• Implemented the Classy.org fundraising platform and Salesforce integration, doubling the total number of fundraising campaigns across the organization, and increasing online giving by $100K in the first year.• Assisted with the reorganization of the Communications Department, including mapping and adjusting processes, as well as identifying and addressing key talent gaps within the team.• Launched new national and regional school websites, improved collateral ordering and management processes, and led the creation of an organization-wide blog and related marketing systems.

Participated in the design and implementation of various projects related to organizational development, maintained content on the website, and acted as a central point of communication and support for the Advancement Department.• Led an effort to improve data quality and tracking within the organization’s Salesforce database, which improved reporting accuracy, and increased system utilization.• Established a partnership with the Boeing Corporation to renovate the music classrooms at Alain Leroy Locke College Preparatory Academy, creating a clean, organized space for music students.

Directed a concert band, coordinated all aspects of the percussion program grades 6-12 on three campuses, ran marching band rehearsals, arranged the marching band contest music, assisted with events, contests, and fundraisers. Responsible for curriculum and teaching of all percussion students across the school cluster.

Coordinated all aspects of the percussion program grades 6-12 on three campuses, including curriculum development, teaching percussion classes and ensembles, and assisting with events, contests, and fundraisers.