David Cantrell Email and Phone Number
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Strategic and innovative marketing director with extensive experience in driving brand visibility, market share expansion, and revenue generation through integrated marketing strategies that align markets with business objectives to deliver impactful results and foster long-term brand equity. Results-focused strategist with passion for building recognizable brands and maximizing outcomes by orchestrating comprehensive omnichannel campaigns and brand development initiatives with clearly defined identities, values, and messaging to resonate with target audiences and position as market differentiators.Recent accomplishments:• Delivered 28% YoY increase, resulting in 1.9 million incremental bookings at JetBlue through an optimized, always-on paid media campaign. • Contributed to Walmart Connect’s exponential growth in 2 years by partnering with C-suite professionals to rebrand the division. Defined identity, value proposition, and market position leading to recognition in The Wall Street Journal, Ad Age, and Business Insider and featured during Walmart’s investor meeting. • Increased the baby category by 15% at Sam's Club with the launch of a new mom acquisition life cycle strategy that tracked expectant mothers and guided them toward relevant products and categories to grow basket and trip frequency. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at dwcantrell1@gmail.com.AREAS OF EXPERTISE Consumer InsightsCustomer SegmentationRevenue Growth & KPIsBrand Strategy ExecutionBrand Awareness & GrowthStrategic Planning & ExecutionDigital Marketing & e-CommerceTeam Leadership & DevelopmentCross-Channel & Digital MarketingBrand Messaging & Creative StrategyAnalytical Insights & Consumer ResearchData-Driven Decision-Making & Problem-Solving
Cantrell Retail Consulting
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FounderCantrell Retail Consulting Oct 2023 - PresentNew York, New York, UsLeverage marketing expertise to offer consultation services focused on retail media network strategy, brand strategy, omnichannel marketing programs, brand positioning, messaging, and competitive analysis. Forge lasting, trusting relationships with clients.
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Director, Consumer & Brand MarketingJetblue Mar 2022 - Nov 2023Long Island City, New York, Us𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝟱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 $𝟲𝟬𝗠 𝗯𝘂𝗱𝗴𝗲𝘁 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟭𝟭 in executing social media, integrated marketing campaigns, sponsorships, owned and paid media, and internal creative function. ➤ 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗼𝗻-𝗯𝗼𝗮𝗿𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀 with large brands, such as 𝗣𝗲𝗽𝘀𝗶 𝗭𝗲𝗿𝗼 𝗦𝘂𝗴𝗮𝗿 and 𝗣𝗲𝗮𝗰𝗼𝗰𝗸 streaming service to boost customer satisfaction and experience. 𝗟𝗲𝗱 𝗻𝗲𝘄 𝗿𝗼𝘂𝘁𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗶𝗻𝘁𝗼 𝗣𝗮𝗿𝗶𝘀 𝗮𝗻𝗱 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺. ➤ Revamped social media strategy, 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗯𝘆 𝟭𝟱% with focus on key moments and trending topics.➤ Navigated potential acquisition by crafting influential strategy and messaging to educate government decision-makers on importance and benefits, including improved customer experiences, lowered prices, and higher number of routes. ➤ 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗻𝗲𝘄 𝗰𝗼-𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 sports sponsorships with 𝗕𝗼𝘀𝘁𝗼𝗻 𝗕𝗿𝘂𝗶𝗻𝘀, 𝗖𝗲𝗹𝘁𝗶𝗰𝘀, 𝗝𝗲𝘁𝘀, 𝗮𝗻𝗱 𝗡𝗲𝘁𝘀 with emphasis on each team’s fanbase. 𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 $𝟭𝗠 𝘁𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝟳 𝗻𝗲𝘄 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀. -
Director, Marketing Strategy & Brand, Walmart ConnectWalmart Dec 2019 - Mar 2022Bentonville, Arkansas, UsExcelled in senior leadership role, 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟲 while controlling $17M budget for new division, Walmart Connect. 𝗖𝗿𝗮𝗳𝘁𝗲𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴. Partnered with product team to create strong narrative and value proposition used by sales teams for pitching new opportunities. ➤ Navigated B2B startup environment while 𝗿𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 Walmart Media Group into Walmart Connect, 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗶𝗺𝗮𝗴𝗲, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁𝘀, 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻.➤ Launched new website, ideated solutions strategy, and 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗹𝗮𝗻 𝘄𝗶𝘁𝗵 𝗢𝗞𝗥𝘀 (playbooks, content, training, sales content, solutions).➤ 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗮𝗻𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗲𝗾𝘂𝗶𝗽 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺 𝘄𝗶𝘁𝗵 𝘁𝗼𝗼𝗹𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵. Developed case studies to influence sales and illustrate value proposition to clients. -
Associate Director, Walmart.Com MarketingWalmart Feb 2018 - Dec 2019Bentonville, Arkansas, UsRecruited to role following $3B jet.com acquisition to integrate strategies and processes to facilitate clear go-to-market plans. ➤ 𝗙𝗼𝘀𝘁𝗲𝗿𝗲𝗱 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘁𝗼𝗿𝗲𝘀 𝗮𝗻𝗱 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀, guiding developing processes and governance requirements while working closely with Deloitte.➤ Recommended updates to structure and personnel to marketing operations decision-makers. 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝘃𝗶𝘀𝗲𝗱 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟱 𝗰𝗵𝗮𝗿𝗴𝗲𝗱 𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝟭𝟬 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 concurrently.➤ 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗔𝗴𝗶𝗹𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝘄𝗮𝘆𝘀 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝗻 𝟭 𝘆𝗲𝗮𝗿, enabling more comprehensive go-to-market strategy, more holistic business planning, and flexibility across organization. Created market playbook with linear, Agile processes.
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Senior Manager, Marketing OperationsWalmart Apr 2016 - Feb 2018Bentonville, Arkansas, UsRecognized as dynamic problem-solver, placed in role to drive efficiency in digital marketing and asset production.➤ Strategized new processes with marketers and merchants, streamlined entire photography function, and 𝗱𝗿𝗼𝘃𝗲 𝗰𝗼𝘀𝘁 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 while growing number of products.➤ 𝗦𝗮𝘃𝗲𝗱 𝟳𝟴% 𝗶𝗻 𝗰𝗼𝘀𝘁𝘀 for holiday campaign and 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗶𝗺𝗶𝗻𝗴 𝗯𝘆 𝟴𝟱% with new processes, vendor consolidation, simplified documentation, and increased accuracy.
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Marketing Manager Ii, Content StrategyWalmart Jan 2015 - Apr 2016Bentonville, Arkansas, UsJoined small team of 3 tasked with designing content strategy and social channel best practices. ➤ 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 with channels (𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁, 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲) to understand industry benchmarks. ➤ 𝗔𝘁𝘁𝗲𝗻𝗱𝗲𝗱 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗿𝗲𝘁𝗿𝗲𝗮𝘁 to brainstorm strategic ideas with industry leaders to optimize content performance. ➤ 𝗝𝗼𝗶𝗻𝗲𝗱 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗩𝗶𝗱𝗖𝗼𝗻 to learn how to build engagement and lasting relationships, resulting in more relevant content that improved engagement.
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Marketing Manager Ii, Circular StrategyWalmart Feb 2014 - Jan 2015Bentonville, Arkansas, UsThrived in largest media vehicle at Walmart with 54 annual circulars, developing key skills in data-driven insights and decision-making. 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲𝗱 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻𝘀 and featured product selection strategies. Collaborated with creative team to develop compelling imaging to gain customer attention. ➤ 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗳𝗿𝗼𝗺 𝗮𝗻𝗮𝗹𝗼𝗴 𝘁𝗼 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿; adapted media strategy to incorporate digital placements and social media while enabling easily clickable items to make shopping seamless. ➤ 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝘁𝗲𝗺 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 𝟱% by reviewing creative heat maps, testing item placement, and managing focus groups.
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Marketing Manager, Marketing Strategy - Sam'S ClubWalmart May 2011 - Feb 2014Bentonville, Arkansas, UsDrove category marketing for health and wellness, baby, and consumables for Sam’s Club, partnering closely with merchants to understand priorities. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗳𝗿𝗼𝗺 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝘁𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝘀𝘂𝗰𝗵 𝗮𝘀 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗺𝗲𝗱𝗶𝗮 𝗺𝗶𝘅𝗲𝘀, 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗻𝗴. Ideated strategic plans for high-profile brands, such as P&G and Kimberly Clarke with emphasis on sustainable growth and integrated, 360-degree launches. ➤ Established largest marketing acquisition and retention program in 6 weeks, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗯𝗮𝘀𝗸𝗲𝘁𝘀 𝗯𝘆 𝟯𝟳%, 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗯𝘆 𝟰%, 𝗮𝗻𝗱 𝗶𝘁𝗲𝗺𝘀 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 𝟮𝟬%–𝟮𝟬𝟬%. Recognized with Marketing Excellence and Program of the Year Award. ➤ 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗽𝗵𝗮𝗿𝗺𝗮𝗰𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗼 𝘄𝗶𝗻 𝗝.𝗗. 𝗣𝗼𝘄𝗲𝗿 #𝟭 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝘆 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟭𝟮 by promoting awareness of benefits (affordable generic prescriptions and immunizations) to create stickier category.
David Cantrell Skills
David Cantrell Education Details
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The University Of KansasMarketing -
The University Of KansasJournalism
Frequently Asked Questions about David Cantrell
What company does David Cantrell work for?
David Cantrell works for Cantrell Retail Consulting
What is David Cantrell's role at the current company?
David Cantrell's current role is Marketing Director | Brand & Integrated Marketing Strategies | Team Leadership & Development | Consumer Insights | Cross-Channel & Digital Marketing | Brand Messaging & Creative Strategy.
What is David Cantrell's email address?
David Cantrell's email address is da****@****ers.com
What is David Cantrell's direct phone number?
David Cantrell's direct phone number is +147927*****
What schools did David Cantrell attend?
David Cantrell attended The University Of Kansas, The University Of Kansas.
What skills is David Cantrell known for?
David Cantrell has skills like Marketing Strategy, Marketing, Strategy, Management, Advertising, Digital Marketing, Project Management, Marketing Research, Leadership, Competitive Analysis, Budgets, Marketing Communications.
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