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I am an Internet marketer with a Master's of Science degree in Internet Strategy Management and a solid background in traditional marketing. My experience spans managing Web content, Web sites, online marketing, SEO, Internet strategy, product branding, and Web projects. My background includes working for working for startups in a wide variety of industries. Including: brewing, winery/vineyards, restaurants, leadership consultants, drug/rehab non-profits, property management, chiropractors, cleaning services, authors, dairy / maple syrup producer, and graphic designers. Besides building websites and/or revamping existing ones, I developed and manager their Web strategy, product development, staff training, social media marketing. In the past I worked in the New Media department of a major consumer publishing company with legendary brands: The Old Farmer's Almanac and Yankee Magazine. Previously worked at a staff development training company (SDE) as Web team leader responsible for e-marketing strategy and tactics. My career path has included experience in the publishing, software, and direct marketing agency fields. Plus, I have a background as an independent marketing consulting to the craft brewery industry and beer writer for consumer publications.Specialties: Squarespace, WordPress content management/setup, website strategy, web project management, email marketing, e-newsletter strategy and design, SEO, PPC, web content management, web analytics, HTML, CSS, winery production, winery serving, business consulting.
Be Better Model
View- Website:
- keenewebsitedesigners.com
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Marketing DirectorBe Better ModelKeene, Nh, Us -
Vp Of SalesThe Summit Winery Nov 2024 - PresentWestmoreland, NhManage sales system for wholesale accounts. Prospecting and updating the website with current/active wholesale accounts such as restaurants, grocery stores, B&Bs, Inns, bars, gift stores, and convenience stores throughout New Hampshire. Conduct wine tastings at retail outlets. New accounts management. Assist with winemaking as needed.
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Online Marketing Consultant / Website Design Expert / OwnerKeene Website Designers Apr 2012 - PresentKeene, New Hampshire, United StatesWeb consulting and expertise in Squarespace and Wordpress web publishing platforms. Expertise includes project management, training staff, traditional and online marketing, social media campaigns. Specialize in organic SEO, Google analytics, website strategy, email marketing. Sales experience and research expertise (e.g., transit surveys, exit polls, political polls, readership studies, awareness and preferences studies). Managed and worked in customer service department. Experience creating and managing marketing teams of 5 direct reports. -
Insurance AgentAaa-The Auto Club Group Dec 2022 - Oct 2024Keene, New Hampshire, United StatesLicensed insurance agent in NH, VT, ME selling personal home, auto, and umbrella policies to AAA membership. Servicing existing policyholders. Selling new business by phone, in-person at events, and in-person in the retail store in Keene, NH -
Wine Tasting Room Server / Online Marketing ManagerPoocham Hill Winery Jun 2017 - May 2024Westmoreland, New Hampshire, United StatesAs marketing manager responsible for online marketing, website creation/management, and print advertising. Assist winemaker in handling fermentation process and bottling. Experience in the tasting room serving Poocham Hill Winery wines and educating the public about our estate wines.
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Website AdminstratorAntioch University New England Dec 2013 - Feb 2014Keene, New Hampshire, United StatesMaintained the university website and social media efforts. Work involved project management, web updates, creating build-out of department websites, improving landing page for students requesting information, SEO, and training staff on Web content publishing. -
Online Marketing StrategistFirsttracks Marketing Group Jan 2013 - Nov 2013Peterborough, New Hampshire, United StatesResponsibilities included Web content management, SEO, Web site metric reporting, PPC marketing, and ecommerce setup. Clients included Monadnock Community Hospital, Vermont Soapstone, Heritage Plumbing, and Yankee Barn Homes. Worked closely with web designers and web programmers on website publishing best practices. -
New Media Manager / Online Marketing ManagerYankee Publishing May 2008 - Jun 2012Dublin, New Hampshire, United StatesManaged Web projects working with web designers/ programmers on scheduling projects. Responsible for SEO efforts, Website metrics, reporting for Almanac.com and YankeeMagazine.com. Guided staff on best practices: SEO, social media, & content publishing. Managed e-newsletter strategy and training of staff on using email service provider system, SEO strategy, and online marketing efforts to support e-commerce site. Responsible for monthly Web metric reporting. Project managed major Web site re-design, including front-end, back-end, and additional functionality. Managed all Web design projects working with design team and ecommerce marketing manager. Gave direction on Web design and all email campaigns and enewsletter design. -
Web Team Leader/Internet Marketing SpecialistSde, Inc. Mar 2003 - May 2008Peterborough, New Hampshire, United StatesManaged online marketing campaigns (PPC, SEO, email, e-newsletter sponsorship) and all Web publishing for professional development training company. Developed Website strategy and content publishing policies for online training program registration site SDE.com and e-commerce site CrystalSpringsBooks.com. Worked closely with IT team on site improvements. Directed major site redesign effort which increased online registration by more than 250%. Mentored Web team on CSS formatting, creating standards-compliant Web designs, and re-designing Websites for increased usability. -
Promotions Marketing ManagerEktron Sep 2000 - Jan 2003Amherst, New Hampshire, United StatesResponsible for Web content publishing — wrote content and approved content submitted by marketing team. Responsible for online marketing: email, PPC ads, SEO, and e-newsletter advertising for Ektron.com, a B2B e-commerce Web site. Wrote copy for email campaigns and managed product Web release process. Developed triggered follow up e-mail system for software downloads — reduced time spent by sales team on follow-up calls by 30%. Wrote customer success stories which became invaluable sales tool. -
Manager Of Interactive ServicesMillard Group Feb 2000 - Aug 2000Peterborough, New Hampshire, United StatesWorked involved Internet research/consulting. Participated in online research projects including competitive Web site research and focus groups. Managed online content for corporate Web site.As Web content manager, I worked closely with the Webmaster on improving process for updating contentI structured a process around trafficing content which allowed for content approval prior to “go-live", which eliminated the needs for changes post-live. Worked with team to re-purpose existing sales copy to promote interactive division.
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Account ManagerFletcher And Wilder Communications Aug 1997 - Jan 2000Peterborough, New Hampshire, United StatesAccount manager for local and regional direct marketing clients. Project manager on major Web site development and Web programming project for classical music review Web site. Coordinated client marketing collateral, advertising campaigns, research, and Web site projects. Coordinated print and mailing projects.
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Marketing Director / Research DirectorHelmers Publishing Dec 1991 - Jul 1997Peterborough, New Hampshire, United StatesManaged five-person marketing department consisting of marketing managers, trade show coordinator, researcher, and Web designer. Responsible 200+ annual marketing and research projects. Hired and managed outside graphic design agencies for direct marketing efforts and marketing collateral. -
Marketing ManagerConnell Communications Aug 1989 - Jun 1991Peterborough, New Hampshire, United StatesMarketing manager responsible for direct mail efforts, editor of video industry newsletter, managed two-person customer service/data processing department, participated in magazine launch marketing efforts, coordinated trade show efforts
David Weisberg Skills
David Weisberg Education Details
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Internet Strategy Management -
City/Urban, Community And Regional Planning
Frequently Asked Questions about David Weisberg
What company does David Weisberg work for?
David Weisberg works for Be Better Model
What is David Weisberg's role at the current company?
David Weisberg's current role is Marketing Director.
What is David Weisberg's email address?
David Weisberg's email address is dw****@****ail.com
What is David Weisberg's direct phone number?
David Weisberg's direct phone number is +160320*****
What schools did David Weisberg attend?
David Weisberg attended Marlboro College, University Of New Hampshire.
What are some of David Weisberg's interests?
David Weisberg has interest in Skiing, Snowshoeing, Hiking, Mountain Biking, Travel, Health.
What skills is David Weisberg known for?
David Weisberg has skills like Email Marketing, Web Analytics, Seo, Sem, Online Marketing, E Commerce, Social Media Marketing, Wordpress, Direct Marketing, Online Advertising, Web Design, Social Media.
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David Weisberg
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