Spearhead the in-house creative production, overseeing all photo and video assets for MSGE/S brands, including The Rockettes, Live, MSG Sphere, NY Knicks, and NY Rangers.Collaborate with external production houses, creative agencies, animators, and graphics teams to deliver seasonal brand campaigns across various mediums, such as Television, OOH, Digital, and social content.

Led production for Marketing Partnership video content for renowned clients such as Delta, Budweiser, Chase, and SquareSpace, earning recognition for "Best Partner Content of the Year" from Bud Light.Negotiated contracts and vendor agreements in partnership with Legal, ensuring vendor qualifications and corporate compliance alongside the Procurement team.

Managed a team of producers and editors responsible for global video production across various company divisions, including PR, Retail, Marketing, Digital, and Executive-level content.Developed a process to distribute in-store video content across global retail and wholesale stores, ensuring creative consistency on monitors worldwide.

Provided creative direction, scripting, and production oversight for global brand training videos, serving as the key seasonal product knowledge tool for salespersons and managers company-wide.

Managed visual merchandising and training for 15 retail stores, contributing to a combined sales revenue of $58MOffered creative and strategic direction for product placement and merchandising for new store launches, ensuring brand continuity through in-store seasonal merchandising setups worldwide.