Deborah Westfall Email & Phone Number

Health Tech & Digital Healthcare Consulting: Specialize in strategic consulting and operational efficiency for startups and high-growth companies in the health tech and climate tech sectors.Cross-functional Expertise: Leveraged a decade of experience across marketing, product management, commercial growth, and strategy to drive sustainable growth for mission-driven organizations.Strategic Problem Solver: Proficient in developing commercial and client strategies, process improvements, and operational enhancements to navigate and thrive in the dynamic tech landscape.Impact Driven: Dedicated to partnering with organizations aiming to make a meaningful impact in healthcare and sustainability, with a proven track record of fostering innovation and resilience.

San Mateo, California, Us

Executive Leadership & Team Building: Established a diverse Client Success team, overseeing post-sales management from seamless onboarding to growth strategies in child mental health care.Operational Streamlining: Implemented cross-departmental processes, optimizing scalability and enhancing operational efficiency across product, clinical, marketing, and engineering teams.Strategic Partnerships: Led the integration with major health plans like Aetna, Cigna, and Optum, expanding access to 60M lives within two years.Portfolio Expansion: Onboarded 475 self-funded employers (3.1M employees), including 15 top-tier clients, each with 25,000+ employees, ensuring premium client service.

Mountain View, Ca, Us

Strategy & Business Development Lead at Livongo: Founded and steered the strategic expansion into new markets, incubating unique chronic disease programs up to seed funding, with proposals vetted by C-level executives.Government Market Visionary: Identified and prioritized growth opportunities in the Government Market, with a keen focus on the future landscape of Medicare Advantage and Medicare Fee-for-Service (FFS).CKD Product Suite Pioneer: Introduced tailored solutions for varying CKD stages, collaborating with leading dialysis providers to optimize CKD management through comprehensive awareness, nutrition, education, and medication strategies.Cardiovascular Suite Expansion: Spearheaded the growth of Livongo's cardiovascular products, emphasizing Heart Failure, leveraging Remote Patient Monitoring data to pinpoint critical health signals and member needs.

Mountain View, Ca, Us

Strategic Initiatives & C-suite Collaboration: Integral member of a high-impact team, guiding long-term revenue strategies and partnering with cross-departmental leaders to execute vital initiatives.Major Government Implementation: Led a cross-functional team of 65 to launch BCBS Federal Employee Plan, achieving 114,000 members in 6 months, accounting for 30% of Livongo's membership, and generating $71.6M ARR—exceeding budget by $48M.Integration & Product Launch: Oversaw the seamless integration of acquired mental health company, myStrength, and the subsequent joint product launch to enterprise clientele.

Mountain View, Ca, Us

Team Leadership & Growth: Built and led a high-performing implementation team, enhancing team direction and adding 12 members in just a year amidst rapid company growthExceptional Scaling: Achieved a 400% YoY increase in client launches within a month, driving a projected ARR of $36M from diabetes membersInnovative Strategies: Pioneered Livongo's approach to tap into smaller clients, expanding reach to 25% more individuals with chronic conditions, adopted by 15+ health plansGuidance & Partnership Development: Coached senior leaders, spearheading key initiatives and collaborations, including hypertension, diabetes prevention, and partnerships with major health plans

Mountain View, Ca, Us

• Developed and led a team of implementation experts focused on launching new clients and product lines at Livongo Health. Responsible for team leadership, direction, development, and growth. • Identified and executed opportunities for growth or expansion within several key accounts that resulted in revenue increases projected at more than $1.5 million annual revenue. • Established reports and dashboards for measuring and monitoring internal KPIs of the client strategy team.

Mountain View, Ca, Us

• Managed a team of senior people responsible for building and maintaining client relationships, focusing on high client satisfaction, retention, and growth for 75 clients bringing in more than $10 million annually. • Guided individual and manager level team members on how to successfully manage complicated product launches.• Collaborated with product management and technology teams to scope, prioritize and implement product solutions and enhancements to drive client and partner success or improve internal efficiencies.

Mountain View, Ca, Us

• Led implementation of new clients and continued success of existing accounts, executing Livongo’s vision and mission for clients within their broader health and wellness offerings.• Prepared and delivered regular aggregated client reporting to demonstrate member satisfaction, engagement and improved clinical outcomes for their population. Monitored key metrics to achieve client goals.• Led cross-functional teams to create processes and playbooks from the ground up for successfully onboarding new clients. Continually reviewed and revised procedures in over 15 areas for improved efficiency and effectiveness.

Chicago, Il, Us

Facilitated Health Forum’s publishing shift from a pure circulation focus towards a forward-thinking audience development approach using change management techniques. Led staff in transition to new model, actively providing them with tools to change and improve the overall product and brand. Continuously improved daily processes to be more efficient and accurate, allowing more time for strategic initiatives.• Completed strategic assessment of circulation processes and executed a circulation vendor replacement to eliminate process vulnerabilities and allow for a 360° view of customer. Led the vendor evaluation team, including managing RFP and contract negotiation.• Implemented standardized campaign tracking throughout organization to consistently measure and analyze all marketing efforts; resulted in more data-driven editorial and marketing decisions.• Collaborated in creating a mobile app for the AHA’s flagship magazine, creating new opportunities for customer engagement and revenue. Led business requirements and design for app.• Provided ongoing staff education on the value and necessity of search engine optimization (SEO) and Google Analytics. Oversaw implementation of standardized analytics reporting and social media strategies.• Optimized the online subscription process, including overall design, layout and flow, for three trade publications. Developed extensive purchasing improvements for paid publication, such as adding online payment options and group subscription management.

Chicago, Il, Us

Led conversion of longstanding physical data products into an interactive, online platform, AHADataViewer.com, designed for medium to large size companies competing in the healthcare marketplace. Responsible for full product development from conception to implementation including: defining business objectives, formalizing preliminary UX and design, vetting detailed product requirements, and prioritizing development phases and timeline.•Oversaw completion of a major ecommerce site in the healthcare industry in ten months, with initial development finished under budget. Close to 1MM in revenue realized within first year of product launch•Conducted user testing on beta product to validate site functionality and user experience. Composed, diagrammed, and prioritized final product changes and enhancements based off of consumer insights.•Identify and implement SEO best practices, including keyword research, content localization, implementation of canonical tags, optimization of meta content and linking strategies.•Support product marketing efforts by defining unique product features and directing overall marketing strategy to shift from sole traditional tactics to include interactive marketing such as SEM, banner ads, remarketing ads, link-building, and social media.

Detroit, Mi, Us

Liaison between ForSaleByOwner and Tribune Digital Product Development and Technology teams; responsible for both product and project management of ForSaleByOwner website, which dominates its category with a 42% market share and $9,000,000 in annual revenue. Lead team efforts and implement key strategic website development projects in line with consumer expectations and needs and business objectives. Collaborate closely with stakeholders and various team members to gain a thorough understanding of business requirements; direct team through process of determining and implementing solutions to meet consumer needs and deliver on business goals.• Revised product packages and pricing strategy, resulting in 9% revenue growth for strong markets and 50% revenue growth for weak markets, as well as a 20% increase in listings volume.• Prepared 2011 strategic plan for business; conducted in-depth industry and competitive research with a vision on setting strategy road maps. Focused on long-term vision while maintaining short-term growth. Conducted SWOT analysis. • Analyzed threat of new competitor; provided strategic recommendations to President of Tribune Digital to dispel threat and revolutionize business.

Arlington Heights, Il, Us

Principally responsible for designing data collection strategies and instruments, conducting data analysis, interpreting data, formulating reports and making recommendations based upon the research findings. Work closely with internal clients to understand, define and document overarching business and project objectives. Apply qualitative and quantitative techniques to interpret primary and secondary data and produce substantiated recommendations and presentations.• Developed and implemented distinct member segmentation profiles; monitored activity of segments.• Conducted Presidential Roundtables to identify specific issues/concerns facing members, and devise strategies to address and alleviate concerns.• Utilized pivot tables to conduct financial analyses on top-selling products; provided marketing and budgeting recommendations based on sales history/trends.• Led Economic Environment survey to examine economic effects on plastic surgery specialty; reported findings to business/financial communities and general media.

Arlington Heights, Il, Us

Designed educational flyers, brochures, advertisements, catalogs and product offerings for professional association. Wrote, edited and proofread copy. Executed email, fax and direct mail marketing campaigns. Managed more than 10 different projects concurrently, achieving revenue and expense goals for each assigned program. Represented organization at trade shows, working with AV and exhibit management firms. System Management Expert in facilitating the adoption of Aptify throughout the association. • Functioned as Project lead in redesign of TOPS, a web-based tool for collecting information regarding plastic surgery procedures and outcomes. Developed branding campaign and exhibit pieces for launch.• Coordinated with IT staff to develop layout and conduct testing for launch of online education center. Determined appropriate course pricing and designed all associated marketing pieces.• Contributed to development of Plastic Surgery in Review: MOC Exam Study Guide CD, working with physicians to generate content and design team to create CD, label and case.• Redesigning web site with IT team and other Marketing staff, drawing from endorsed businesses to create new content. Organizing consumer testing and implementing improved search functions.

Chicago, Il, Us

Implemented strategies to establish new accounts for division of Omnicon Group whose clients include Pepsi, Gatorade and Lowe’s.Interfaced with clients, supervising focus groups in varied consumer segments.Conducted user testing, individual interviews and learning labs. Researched and reviewed competitor data, monitoring chat rooms and blogs. Analyzed findings to identify preferences and trends. Attended creative and strategic planning meetings. Offered recommendations based on perceived patterns. Reported directly to Vice President and conferred regularly with President.

Crafted brand elements, positioning statements, and persuasive commercial copy to enhance market competitiveness and counteract competition Consistently met quarterly sales targets by revitalizing a 15-year dormant relationship with Miller Brewer Co. and expanding local business advertising through cold calling and other strategic sales

Certificate In Climate Change: Learning For Action

Master Of Science, Integrated Marketing Communications

Bachelor Of Science, Major In Marketing, Minor In History