Design and produce all Blade merchandise and marketing materials, spearheaddomestic and international production and communicationReconcile and budget net gain over $100k annually, with 80k+ visitorsManage celebrity seeding and facilitate successful organic viral marketing campaignsCreate and market paid promotions to target consumers via Facebook Ads and SMSoutreach, while collecting data for effective email retargeting funnelsReduce raw material costs and general overhead through conservative procurement,handling shipping logistics, and wholesale account managementSpecialties: Shopify Plus, Digital Marketing, Social Media Management, Google Analytics, Google Ads, Meta Ads, Instagram Ads, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Microsoft Word, Microsoft Excel, Quickbooks, Graphic Design, Creative Direction, Retail Sales, Business Development

Developed and executed comprehensive marketing strategies to aid in $250k+ in salesmonthly, increasing brand awareness and maintaining a loyal social media followingDesigned and executed biweekly email and SMS marketing campaigns, using dataanalysis to direct creative and copy while segmenting customer dataManaged front and back-end Shopify development, SEO, and social media curationwith a multi-platform, story-telling content approachEffectively managed monthly marketing budget to include celebrity seeding, photoshoots,and digital advertising, coordinating R&D to support product creationCreated graphics and helped develop merchandise in partnership with third-party retailerssuch as PacSun, Urban Outfitters, and ZumiezSupervised two marketing interns and two freelance videographers, ensuring performancetargets were met and assets delivered on timeSpecialties: Digital Marketing, Google Analytics, Shopify, Fashion Design, Styling, Project Management, SMS Marketing, Email Marketing, Email Design, 3D rendering, Tech Packing, Communications, Art Direction, Marketing Management, Search Engine Optimization, Media Buying, Talent Acquisition

Assisted hundreds of weekly customers, VIP clientele, and celebrities in purchasingdecisions to facilitate $1M+ revenue in individual salesWorked with a dynamic, zone-based sales team in developing strategies for 100+ hypeapparel and sneaker releasesManaged inventory, organized datasets, and communicated visual merchandising withSupreme and more than 25 other high fashion brandsHandled logistics for bi-weekly warehouse shipments, maintaining an effective backstockorganization system for the entire storeInitiated store transfers, special orders, VIP allocation, and bulk sales to maximizerevenue and strengthen customer relationshipsSpecialties: Retail Sales, Customer Support, Brand Success, Brand Partnerships, Visual Merchandising, Microsoft Excel, B2B Sales, D2C Sales, Inventory Management, VIP Sales, Celebrity Partnerships, Event Curation, Material Procurement, Customer Relations, Employee Training, Brand Development

Assisted hundreds of customers daily with purchasing decisions and inquiries, providing exceptional service and enhancing overall customer satisfactionCollaborated with a dynamic team to drive gross profits exceeding $20k daily, contributing to the store's success in a competitive retail environmentCultivated relationships with influencers to enhance brand identity and significantly grow the store’s social media following to over 100KManaged the Shopify store, ensuring optimal merchandise display and creating engaging fixtures that attract customers and enhance the shopping experienceEffectively employed cross-selling and upselling techniques at the cash wrap, maximizing sales opportunities and increasing average transaction value

Curated and scheduled over 100 social media posts featuring new and archival work, increasing online engagement and visibilityDesigned and mounted printed artwork for client reviews and internal critique sessions, ensuring professional presentationProduced high-quality, print-ready graphics using InDesign and Photoshop for publishing and promotional campaignsManaged studio supplies and materials to maintain efficient creative workflows and supported smooth daily operationsCollaborated closely with the design team to align digital marketing strategies with creative output and client objectives

Developed and implemented innovative growth strategies for social media platforms, enhancing brand visibility and engagement while producing comprehensive internal training guides for sustained brand longevitySuccessfully managed and scaled the Instagram audience by over 20%, tripling monthly interactions through targeted content strategies and audience engagement initiativesFilmed and edited impactful brand videos tailored for various digital platforms, contributing to the overall storytelling and brand messagingConducted interviews with target audience members and transcribed articles for social media promotion, effectively amplifying community voices and enhancing brand connectionOrganized and managed outreach events, capturing community interactions through photography to strengthen brand identity and foster positive relationships within the local community

Conducted on-camera interviews with community members, local officials, and event participants to gather diverse perspectives for news featuresCollaborated with journalists and editors to create visual content aligned with the news narrativeEdited video content using Adobe Premiere, ensuring seamless transitions, sound design, and storytellingManaged multiple projects simultaneously, meeting tight deadlines while maintaining high production standardsContributed to social media and online platforms by providing compelling visual content that increased audience interaction

Developed and executed tailored social media marketing strategies to promote Tally Inc., a growing social media appAnalyzed user engagement and app usage data to optimize marketing efforts and increase user acquisitionManaged content creation, including social media posts and promotional campaigns to drive brand awarenessMonitored and reported on campaign performance, providing actionable insights for continuous improvementAdvised on marketing trends, tools, and best practices to enhance the app's reach and engagement