Catalog And Email Marketing Manager
North Sutton, Nh
Email Marketing:Manage and optimize email marketing automation platformPlan email and social marketing contact schedule and strategyImplement targeted drip campaigns to nurture customers through buying cycleStrategically target customer segments with personalized triggered emailsContinuously improve results by repeated A/B split testingManaged budgets, vendors, list selection, content and reportingDelivered consistent, engaging, brand-centered content across channels Catalog Marketing:Direct and implement catalog strategy, schedule and budgetManaged all editorial, design, production, circulation and fulfillment Negotiate and contract with vendors for project-based & long-term solutionsManage and deliver catalog circulation and digital analytics Reported growth in annual sales during significant direct-mail budget cutsBrand Strategy:Critical partner in developing and revising corporate Brand StrategyTeam member in private label launch, R&D through retail and wholesale rolloutDevelop and execute brand direction for organization’s umbrella of products