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Enterprising and high-energy senior business leader with global experience in partnerships, performance marketing, adtech & martech. Proven track record of delivering sales, increasing revenue, user growth and profitability through devising and executing strategies. Passionate about affiliate marketing, advertiser roas, lead gen, and publisher monetization.
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Senior Director, Media & New RevenueImpact.Com Jul 2024 - PresentSanta Barbara, California, UsManage and scale your influencer program and product listing activity with our team of strategic experts. With our managed services, we'll build your influencer program, execute campaigns, grow your reach and drive full funnel performance. -
Senior Director, Publisher InnovationImpact.Com Jul 2022 - Jul 2024Santa Barbara, California, UsSPOT is the first contextual advertising solution built specifically for commerce content. Our custom NLP classifies over 1 million articles into retail categories and dynamic topics. Brands target retail active shoppers, contextually, using SPOT's retail classification. Launch publishers include: Buzzfeed, NY Post, IDG & CNN. Brands include: Best Buy, Ulta Beauty, Nectar Sleep and many other fantastic retail brands. -
Head Of DigitalSimonds Homes Jul 2020 - Jul 2022St Kilda, Victoria, Au(ASX:SIO) Responsible for digital media, creator marketing, martech & adtech. Managed a $12m marketing budget. Simonds Homes is one of the leading homebuilders in Australia with annual revenue of $676m. -
General ManagerImpelus (Asx:Ims) Jul 2018 - Jul 2020(ASX:IMS) Impelus purchased a number of lead generation and affiliate businesses. I was tasked with bringing the companies together, re-structuring the organization and growing out new products and verticals to expand in 'Premium Lead Generation'. The $10m lead generation business was severely impacted by covid and shut down a few months later.
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Global Head Of Partnerships (Monetization)Unlockd Jan 2016 - Jun 2018London, New York, Melbourne, Singapore, New Delhi, AuUnlockd provided Telcos with an advertising funded customer rewards app. Responsible for performance partnerships program development and execution in the USA, UK and Australia. Led the product development of an 'earn wall' which increased business revenue and user rewards by 30% in weeks. The business was shuttered after a dispute with Google. * Led seven market launches in two years: US, UK, Australia, UAE, India, Indonesia and Jamaica with over 2 million users* Performance partnerships in the USA- led with Walmart, Uber, Hulu, Groupon to increase customer rewards app value and drive new customer acquisition for partners. * Researched, developed and introduced two new products providing direct benefits and increased value for subscribers.* Implemented and launched an “Earn Wall’ where users could complete simple tasks on their phone earning additional cell phone credit – up to $20 per month -
Sales - Agency & Brand LeadTune May 2014 - Dec 2015Seattle, UsTune is a pioneer in SaaS marketing platforms in the affiliate industry. I previously used HasOffers (Tune) technologies to build businesses and moved to Seattle to work with their leadership team reporting directly to the VP of Global Sales. -
General ManagerCohort Global Oct 2012 - Apr 2014Sydney, Nsw, AuLeading day to day operations I drove a new lead generation and partnerships strategy which rapidly accelerated revenue growth helping to transform Cohort into Australia's biggest performance marketing company turning over $20m per annum. -
Head Of PartnershipsInc Digital Media Oct 2009 - Oct 2012Catalogue Central was a publisher network which specialized in CPC campaigns for retailers. With over 250 retailers, Catalogue Central transformed into INC Digital and was acquired for $16m by APN.
David Burke Skills
David Burke Education Details
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Monash UniversityMarketing -
Scotch College Melbourne
Frequently Asked Questions about David Burke
What company does David Burke work for?
David Burke works for Impact.com
What is David Burke's role at the current company?
David Burke's current role is Senior Director: Media & New Revenue.
What is David Burke's email address?
David Burke's email address is da****@****ckd.com
What is David Burke's direct phone number?
David Burke's direct phone number is +120660*****
What schools did David Burke attend?
David Burke attended Monash University, Scotch College Melbourne.
What skills is David Burke known for?
David Burke has skills like Digital Marketing, Lead Generation, Affiliate Marketing, Online Advertising, Mobile Marketing, Mobile Devices, Business Development, Digital Strategy, Email Marketing, Marketing, Online Marketing, Direct Marketing.
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