Global Head Of Partnerships (Monetization)
London, New York, Melbourne, Singapore, New Delhi, Au
Unlockd provided Telcos with an advertising funded customer rewards app. Responsible for performance partnerships program development and execution in the USA, UK and Australia. Led the product development of an 'earn wall' which increased business revenue and user rewards by 30% in weeks. The business was shuttered after a dispute with Google. * Led seven market launches in two years: US, UK, Australia, UAE, India, Indonesia and Jamaica with over 2 million users* Performance partnerships in the USA- led with Walmart, Uber, Hulu, Groupon to increase customer rewards app value and drive new customer acquisition for partners. * Researched, developed and introduced two new products providing direct benefits and increased value for subscribers.* Implemented and launched an “Earn Wall’ where users could complete simple tasks on their phone earning additional cell phone credit – up to $20 per month