I developed a decision analysis method I call Applied Information Economics (AIE) and it has been my specialty for the last 25 years of my 35 year management consulting career specializing in the application of quantitative methods in management. I am the author of How to Measure Anything: Finding the Value of Intangibles in Business (Wiley 2007, 2010, 2014) which has sold over 180,000 copies in eight languages. I also wrote The Failure of Risk Management: Why It’s Broken and How to Fix It (Wiley 2009, 2020), Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley 2011) and, with co-author Richard Seiersen, How to Measure Anything in Cybersecurity Risk (Wiley 2016).I use AIE to solve difficult forecasting, measurement and decision analysis problems in business and government. I've completed over 150 risk/return analyses of large, critical projects, investments and other management decisions and I've done enterprise implementations of the AIE method in several organizations.AIE is the practical application of several fields of quantitative analysis that have shown measurable improvements in forecasts and decisions. My experience spans insurance, banking, utilities, federal and state government, entertainment media, military logistics, pharma and manufacturing.In addition to my books, I've published articles in Nature, The American Statistician, and many other journals and magazines. I get the opportunity to speak all over the world about the methods I've developed.Specialties: - Performance metrics and measurements even for what are considered "immeasurable"- Decisions for complex and highly uncertain and risky business decisions.- Quantitative methods applied to risk management