Dwight Harvey Ii Email and Phone Number

Client Management: Acted as the primary point of contact for clients, building strong relationships and gaining a deep understanding of their needs and objectives.Strategic Planning: Developed and implemented comprehensive PR strategies tailored to each client, ensuring alignment with their goals and target audiences.Media Relations: Cultivated and maintained relationships with key media outlets, journalists, and influencers in the entertainment sector, securing impactful… Show more Client Management: Acted as the primary point of contact for clients, building strong relationships and gaining a deep understanding of their needs and objectives.Strategic Planning: Developed and implemented comprehensive PR strategies tailored to each client, ensuring alignment with their goals and target audiences.Media Relations: Cultivated and maintained relationships with key media outlets, journalists, and influencers in the entertainment sector, securing impactful coverage for clients.Team Leadership: Oversaw and mentored a team of PR professionals, providing guidance and support in executing client campaigns and initiatives.Budget Management: Managed account budgets, ensuring effective allocation of resources and timely project delivery within budget constraints.Crisis Management: Developed and executed crisis communication strategies to protect and enhance client reputations during challenging situations.Reporting and Analysis: Monitored, analyzed, and reported on the effectiveness of PR campaigns, delivering insights and recommendations for continuous improvement to clients. Show less

Working on the Toyota account, responsible for drafting press materials, including press releases, Q&A documents, and briefing materials for interviews.Conducted media outreach to highlight the agency's advertising campaigns for Toyota, enhancing brand visibility and engagement.Managed outreach for Toyota's activation at Lollapalooza and its NFL partnership, generating significant media coverage and public interest.Created articles and content for the Toyota Newsroom… Show more Working on the Toyota account, responsible for drafting press materials, including press releases, Q&A documents, and briefing materials for interviews.Conducted media outreach to highlight the agency's advertising campaigns for Toyota, enhancing brand visibility and engagement.Managed outreach for Toyota's activation at Lollapalooza and its NFL partnership, generating significant media coverage and public interest.Created articles and content for the Toyota Newsroom, further promoting the brand and its initiatives. Show less

• Responsible for evolving the overall comms practice by implementing a renewed integrated communications strategies, across all channels, including owned, earned and social• Measure and report on the effectiveness of communication programs and initiatives, and use data to inform future strategy• Manage ongoing executive communications opportunities, including media briefings, speaking engagements, and customer and partner activities, and develop creative consumer PRstrategies and… Show more • Responsible for evolving the overall comms practice by implementing a renewed integrated communications strategies, across all channels, including owned, earned and social• Measure and report on the effectiveness of communication programs and initiatives, and use data to inform future strategy• Manage ongoing executive communications opportunities, including media briefings, speaking engagements, and customer and partner activities, and develop creative consumer PRstrategies and tactics that align with branding• Developed net-new media relationships across consumer, business, trade and technology media, including new relationships with WSJ, LA Times and The Knockturnal to name a few• Increased coverage of company’s marquee event around NewFronts by more than 100% YoY• Responsible for maintaining multimillion-dollar events budget and managed agency relationship Show less

Responsible for developing integrated communications strategies for HBO Max, focusing on supporting Growth & Revenue and International business units in addition to overseeing PR social channels.

As one of the firm’s leaders on the brand communications team, successfully built integrated communications strategies for the firm’s technology clients, including Adobe, Roku and Twitch. Leverage deep expertise in the intersection of tech, entertainment and pop culture to drive conversation and placements among traditional and social media outlets.

Developed the communications practice from the ground up, which included internal and external communications strategies. Implemented processes and procedures to manage the public brand persona and leadership of Blavity Inc. including its portfolio of six subsidiaries. Achievements:Established communications department including processes and procedures for vetting in-bound speaking and interview opportunities, set up executive thought leadership program, template for briefing… Show more Developed the communications practice from the ground up, which included internal and external communications strategies. Implemented processes and procedures to manage the public brand persona and leadership of Blavity Inc. including its portfolio of six subsidiaries. Achievements:Established communications department including processes and procedures for vetting in-bound speaking and interview opportunities, set up executive thought leadership program, template for briefing documents, requests for proposals, data driven storytelling, support for experiential activations, announcements, evaluating partnerships Developed messaging house for the overarching company and each of its six brands that included mission statements, core brand values, proof points and positioning to be used by the entire company for interviews, public speaking opportunities Produced video content for the company and its portfolio and its brands and leveraged for media relations, inclusion on the brand’s website and social channels including recaps of major events, employee storytelling and news clips creating a holistic message across each platform. Responsible for managing the execution of experiential activations Leveraged entertainment industry relationships to establish key partnerships with Disney and Warner Bros. studios to create custom campaigns to promote upcoming films to our audience Conducted competitor analysis and leveraged insights to develop FY19 strategic marketing and communications plan mapping out approach for key moments throughout the year Show less

Serve as the consumer media expert and day-to-day account lead on HP Inc., the firm’s third largest client globally; responsible for developing and executing global integrated communications marketing campaign to drive meaningful coverage around the launch HP’s consumer PC and print products across tech, business, lifestyle, entertainment and trade media. Additionally accounts include Xbox’s pop culture and lifestyle business and Ticketmaster.Collaborate with firm’s creative, digital… Show more Serve as the consumer media expert and day-to-day account lead on HP Inc., the firm’s third largest client globally; responsible for developing and executing global integrated communications marketing campaign to drive meaningful coverage around the launch HP’s consumer PC and print products across tech, business, lifestyle, entertainment and trade media. Additionally accounts include Xbox’s pop culture and lifestyle business and Ticketmaster.Collaborate with firm’s creative, digital and influencer practices to develop integrated campaigns that drive earned media coverage Consumer media expert that leverage data driven storytelling to generate coverage for accounts Serve as day-to-day account lead providing client counsel for global product and campaign launchesManage cross-functional teams across regions both nationally and internationally Show less

In a dedicated role on the Samsung account, gained strong experience successfully leveraging brand initiatives, entertainment partnerships, brand history/narrative and creative programming to generate measurable PR results against client goals, with a strong focus leading strategy and execution for Virtual Reality (VR) related products and content campaigns. Achievements:- Responsible for both planning and execution of all consumer and trade activities around VR-related and select… Show more In a dedicated role on the Samsung account, gained strong experience successfully leveraging brand initiatives, entertainment partnerships, brand history/narrative and creative programming to generate measurable PR results against client goals, with a strong focus leading strategy and execution for Virtual Reality (VR) related products and content campaigns. Achievements:- Responsible for both planning and execution of all consumer and trade activities around VR-related and select product-related brand communications, including strategic planning, PR activation, seamlessly integrating social influencers and celebrities.- Implemented successful media activation plans and provide direction and guidance to account team for such events as Lollapalooza, San Diego Comic-con, PGA Championship, VidCon and more.- Served as point person for day-to-day client communication for VR initiatives, while responsible for managing working relationship with partner agencies across various programs. Show less

Lead strategist/brand manager for agency’s marquee clients spanning from advertising/branding, digital/tech, television/film and sports business arenas. Achievements:- Lead strategist and media relations specialist, responsible for developing and executing media relations strategies for AEG, one of the largest entertainment and sports companies in the world.- Fostered the growth of Jr. Staff through mentorship and training, responsible for creating and implementing personalized… Show more Lead strategist/brand manager for agency’s marquee clients spanning from advertising/branding, digital/tech, television/film and sports business arenas. Achievements:- Lead strategist and media relations specialist, responsible for developing and executing media relations strategies for AEG, one of the largest entertainment and sports companies in the world.- Fostered the growth of Jr. Staff through mentorship and training, responsible for creating and implementing personalized instruction and developmental tasks to help hone skills that span media relations, writing and strategy development. Show less

Working in an online video production office, responsible for creating online video content for VIBE.com, Uptown.com as well as Blackbook Magazine’s online portal. Responsible for script writing, talent booking, conducting interviews with “A” list talent, while acting as an integral part of overall production process. Duties also include managing division’s social media channels, and promotion of video content through conducting media outreach.Achievements:- Established division’s… Show more Working in an online video production office, responsible for creating online video content for VIBE.com, Uptown.com as well as Blackbook Magazine’s online portal. Responsible for script writing, talent booking, conducting interviews with “A” list talent, while acting as an integral part of overall production process. Duties also include managing division’s social media channels, and promotion of video content through conducting media outreach.Achievements:- Established division’s internship program, responsible for the recruitment, training and supervision of a team of 5 members.- Honed skills as a Segment Producer, assisting in the creation, execution and promotion of division’s original online video content.- Created and managed division’s social media channels, resulting in an exponential increase in Twitter followers by 200% in the first week of campaign. Show less

Lead PR strategist working alongside marketing and creative team to develop integrated PR campaigns for the agency and its clients. With special concentration on the Lexus account, reporting to Account Director who reports to CEO, develop integrated media solutions to support sales objectives, raise product awareness and meet brand image goals. Key focuses include but are not limited to: red carpet events, social media activations, media relations and awards… Show more Lead PR strategist working alongside marketing and creative team to develop integrated PR campaigns for the agency and its clients. With special concentration on the Lexus account, reporting to Account Director who reports to CEO, develop integrated media solutions to support sales objectives, raise product awareness and meet brand image goals. Key focuses include but are not limited to: red carpet events, social media activations, media relations and awards submissions.Achievements:- Creation and Execution of PR Strategy supporting national product launch for Lexus garnering 100MM impressions (March 1st 2011 – June 1st 2011).- Produced “Behind the Scenes” reel highlighting major ad campaign and utilized finished product as collateral to secure media placements.- During tenure participated in the development of successful award submissions gaining the agency a total of 10 awards in 2010 alone. Show less

Established and maintained national network of media relationships. Wrote and distributed press releases and strategic marketing collateral as well as coordinated red carpet events. Pitched trade show and seminar presence, coordinating and managing speaker schedules; created detailed weekly reports for management.Achievements:- Established media relationships that resulted in press coverage for agency’s clients. - Integral member of four-person team by contributing efforts… Show more Established and maintained national network of media relationships. Wrote and distributed press releases and strategic marketing collateral as well as coordinated red carpet events. Pitched trade show and seminar presence, coordinating and managing speaker schedules; created detailed weekly reports for management.Achievements:- Established media relationships that resulted in press coverage for agency’s clients. - Integral member of four-person team by contributing efforts across 5 accounts.- Increase in responsibilities growing from assisting agency partner in day-to-day activities, to junior account management. Show less

Assisted in media relations and branding for a host of the label’s artists. Wrote and distributed press releases, secured live Radio and Print interviews and accompanied bands on tour. Achievements:- Established media relationships that resulted in press coverage for label’s roster of artists.- Assisted in Tour Development, and acted as PA/Road Manager while on domestic tour.