Interactive Website Producer
Burbank, Ca
• Directed creative, editorial and production teams of up to 10 in the daily operation of an extensive interactive website, supporting four original show and 40 movie websites. • Conducted market/requirements analysis and formulated communication/program strategies. • Generated, documented, and presented creative concepts and technical specifications for web design/content, features, and promotions. • Oversaw project/program planning, scheduling and tracking, quality assurance, risk management, policy/procedure/legal compliance, technical/project documentation, and reports. • Selected new photo and video clips, mobile texting and social media site postings, and other content. • Negotiated with up to 30 vendors to ensure on-time, on-budget delivery of services.• Communicated with senior management and pitched innovative design/feature ideas and provided project performance updates.Key accomplishments:o Generated $1.3MM in new income in 2010, becoming the company’s leading producer in revenue growth via a combination of enhanced web design/functionality, expanded page views, and increased feature sales. o Spearheaded the error-free, pre-deadline, and on-budget migration of six show and 45 movie websites from Drupal to the Content Editor platform.o Produced a variety of ABC Family special events, creating standalone websites for features such as 13 Days of Halloween, Valentine’s Day and 25 days of Christmas.o Honored with three industry awards for original series Huge, Lincoln Heights, and Make It or Break It. o Achieved a 1,000% increase in page views during my tenure for a succession of novel design, feature, and content ideas.o Coordinated over 75 well-received projects, including webisode series, movie-related videos, and other presentations. o Conducted interviews with prominent network series and movie stars, including Raven Simone, Shailene Woodley, Joey Lawrence, Russell Hornsby, Erica Hubbard, Neil Jackson, and many others.