Regional Head - Caribbean
Commercial Director responsible for:Regional Sales GrowthIncreased Profitability...achieving margins >50%Market Share Growth for Key Products particularly in Jamaica, Trinidad & Tobago, The Bahamas and Aruba.Product Launches, Market Penetration & Portfolio ExpansionCustomer Value Creation ProjectsRegional Marketing Actions targeting specific groups/associations by countryAnnual Strategic Planning aligned to Sales & Marketing BudgetsPartnering with Industry Leaders to plan, stage, sponsor annual conferences, continuing education seminars, health fairs and leadership summits.Re-Built the APOTEX brand image as the Generic Leader in the region with the development of new sales collateral, market expansion, development of new markets, portfolio expansion via new product launches, and by strengthening existing and/or creating new industry association partnerships.Partnered with the legal team to develop new distributor contracts specific to country and business profile achieving sign-off from all major accounts in the region.