President/Founder
CurrentCreative Marketing Programs of Kansas City (CMPkc) is a full-service marketing firm specializing in digital marketing, database and CRM solutions for healthcare, retail and other consumer and B2B segments. Why do we stand out in the crowd? CMPkc specializes in the development and execution of marketing strategy and communications for the healthcare, automotive, and retail, as well as many B2B industries. We have been perfecting consumer engagement and relationship building communications for over 30 years. Through methodical testing and analysis of marketing tactics, we have determined how to influence the behavior of consumers to dramatically increase your market share and provide lower cost per patient acquisition.Our consumer engagement strategies are designed to motivate our target audiences to interact and encourage them to learn more about your products and services. Whenever possible, we collect and store data provided from interactions for sending subsequent relevant communications. We call this “marketing to the interested” and it is far more effective than any segmentation scheme or modeling algorithm.As an early leader in digit IP Direct Marketing, CMPkc is working with clients across the country to match a physical address to an IP address. This patent-pending technology makes it easy to place banner and video ads under a single rooftop based solely on the mailing address, all without the use of cookies. CMPkc's IP Direct Marketing allows marketers to digitally engage new movers in as little as 24 hours. When combining CMPkc's IP Direct Marketing with direct mail, email and other advertising tactics, marketers ignite their ROI.www.ipdirectmarketing.comwww.cmpkc.com
