Dwight Sproull Email & Phone Number

Spring, Tx, Us

Spring, Texas, United States

Relied upon by executive team to quickly formulate critical communications to investors and customers during multiple events: (FTX collapse, security incident, market crashes).Liaised with Product Owners to create go to market campaigns for five separate product lines.Worked closely with UX product team to refresh the onboarding content to more clearly highlight value propositions and increase the conversion rate of free to paid subscribers by 14%.Analyzed customer support surveys to rework feature descriptions within the UI to more clearly communicate the function and value of each feature and reduce user confusion.Collaborated with Product Owners for web UI and Android/iOS app to reduce complex language and provide users with clear instructions on what steps they needed to take to achieve their intended outcomes while using 3Commas’ services.

Worked with stakeholders from Customer Experience and Product teams to create text and video content highlighting the value propositions of new features and improvements to users of the 3Commas trading platform.

Houston, Texas, United States

Leading a team of six copywriters, content writers, and localization managers to deliver the content needed for the marketing team to hit KPIs for growth and retention. Creating the content production strategy after aligning with the CMO and Head of Marketing. Budgeting time and resources for each project to ensure the deliverability of content that aligns with the goals of the overall team. Collaborating with Product Owners and other stakeholders to develop value propositions and the communications strategy needed to ensure the target demographics are exposed to the right messaging, at the right time, in the right medium. Working with the Growth team to revitalize the onboarding process to simplify complex products/features and reduce drop-off during the critical first phases of the customer journey. Working with the Client Retention team to ensure that new features and products are communicated to existing customers so they can understand the value and capabilities these new features can bring them.

Houston, Texas Area

SMA Technologies, USA - Marketing Content ManagerCollaborated with VP of Product to create messaging that drove a 21% increase in SQLs year over yearLed website strategy to raise goal completions by 298.67% and new users by 143.87% over two year periodManaged SEO agency to raise targeted keyword rankings by an average of 42.3% over 9 month engagement

Houston, Texas Area

Helped raise over $26M in funding for blockchain startups. I worked with blockchain startup leaders to implement B2C user growth and B2B investor-focused marketing plans catering to the nuances of these very different demographics. I developed the strategy and managed the execution of their marketing plans, including coordination with agencies and freelancers to deliver effective content, planning joint promotions with social media influencers, and creating pitch decks and presentation decks for business conferences and investor meetings.

Netherlands

I created marketing communication plans for both paid and organic channels with the goal of raising awareness and building interest in my client's project. I worked with PR managers to ensure consistency of message and then developed the creative assets that were used to deliver this message across platforms such as Facebook, Medium, Twitter, YouTube, Reddit, and Instagram.

Moscow, Russian Federation

Promoted knowledge and awareness of the Humaniq project among publications and online communities on Twitter, Reddit, Message Boards, and other platforms. Contributed approximately 90% of the English language communications content that led to a $5 million initial funding round.

Greater New York City Area

Conceive, plan, and implement social media strategy for eight separate brands across a diverse array of platforms including Facebook, G+, Pinterest, Twitter, Instagram, and YouTube. Manage social media and video advertising campaigns to achieve optimal CPA and CPM. Collaborate with product managers, team members, social media agencies, and video production firms to create content that achieves the marketing goals for each brand. Monitor results and make changes to campaigns based on results relevant to goals. 2015-2016 Year to Year comparisonFacebook: 604% growth in organic traffic that led to a 46% increase in sales revenue from this platform. 29% average increase in organic followers across 3 biggest revenue brands. *Brands were not allowed to advertise or boost posts*YouTube: 217% growth in subscribers across three biggest revenue brands. Video Advertising: Reduced CPA by 83% by switching from unprofitable exposure campaigns to tightly focused remarketing campaigns using the DoubleClick platform. Adwords Certified

Moscow, Russia

Manage the strategy and implementation of content marketing strategies for 8 products across social networks including Facebook, Instagram, G+, Pinterest, Twitter, and YouTube. Manage creative video projects from inception to delivery, ensuring the quality and brand messaging meets the goals of each product.

Moscow

Editing of marketing materials, websites, C.V., business proposals, formal letters, university application letters, etc.

Taught English to a wide array of different age groups and language proficiency levels. Focused primarily on Russian clients during this time period, but also consulted with Italian and French clients to design targeted business presentations in English.

Coordinated with vendors, contractors and other office services departments to fulfill the requests of employees, as well as maintain a fully functional office space that allowed the accountants, consultants, and other professionals to work in a comfortable and productive environment.