Consultancy for Brand Licensing, Consumer Products, Cause Marketing, India Entry Strategy

A planned sabbatical to travel the world. Travelled across 4 continents absorbing the culture, food and geography of innumerable cities, towns and villages spanning 16 countries.

Launched the licensing program of UNICEF in India and developed a licensing program for UNICEF owned character “Meena”Management of licensees, royalty reporting, artwork support & approvals, new product development and cross promotions.A Meena licensing programme was initiated across books, stationery, mobile radio and animation.Royalty income of INR 28 million for Meena programmes‘Dare to Care’, a campaign to empower adolescent girls of India with education, with the Indian Premier League (IPL) team Delhi Daredevils. 1st ever Art & Cinema Memorabilia Auction for UNICEF conducted by Osian’s under the ‘Dare to Care’ campaign with Delhi Daredevils and UNICEF Goodwill Ambassador Priyanka Chopra to raise INR 1 crore. 50% of sale proceeds donated towards empowering the girl child.

As the co-founder of India's first multi-brand licensing agency, I managed and launch consumer products for iconic global brands - Popeye, Phantom, Flash Gordon, Beetle Bailey, Betty Boop, No Rules, Born to Shop, Tredoku etc.Achieved 25+ crores sales growth.Launched over 2000 SKUs at 2000+ retail outlets across 500+ cities

Launched Nickelodeon Consumer Products Licensing in India.Signed on 8 main consumer products categories within the 1st 6 months. Delivered a pan India retail reach with licensed merchandise at 1000 retail outlets across 400 cities.

Licensing Plus India Pvt. Ltd. is a 60:40 joint venture with an Australian counterpart, Leewalsh Group. The company represented international brands and characters such as Popeye, Garfield, No Rules, Beverly Hills Polo Club, Hang Ten, Gasoline, Jordache, Mr. Men & Little Miss and Bob the BuilderResponsible for launching licensing programs and licensee management.Launched over 15 consumer products categories and marketing promotions with sales of INR 30+ crores. Signed on and managed over 20 licensees. Launched 10+ exclusive brand stores and 20+ shop-in-shop with major retail chains. Exceeded royalty revenue by over 50%.Acquired licensing rights for Bob the Builder for India.Awarded certificate of appreciation by Jim Davis, Creator of Garfield.