Led an innovative team of Product Designers across four dynamic product lines—Customer app, Driver app, Trucking, and Genesis (an internal platform for HUB, Partner/DropOff point, etc.). Provided strategic design direction and mentorship to ensure the development of exceptional user experiences across a diverse range of products and projects.Strategically planned and executed new design initiatives and process improvements, enhancing internal efficiency and fostering cross-functional collaboration. Cultivated a vibrant team culture.Implemented personalized development programs for team members, actively contributing to skill enhancement and career progression. Co-led the UX Writing team, steering a comprehensive approach towards achieving excellence in user experience.

Campus Merdeka Independent Study is a classroom-based learning program, uniquely designed and created by the Indonesian Ministry of Education, tailored to address real challenges encountered by industry partners.- Provide mentoring support to 25 students, and guiding them towards their career aspirations, particularly in the field of product design.- Evaluating their performance for each assessment and their final progress.

- Established and led a dynamic team of Product Designers spanning three diverse tribes—Omnichannel, Shipping, and Fulfillment. - Provided strategic design guidance and mentorship to ensure the development of top-notch user experiences across various products and projects- Played a pivotal role in shaping the product roadmap by collaborating closely with key stakeholders such as Product Managers, Business Operations, Marketing teams, and Engineers. - Strategically planned new design initiatives and working process improvements to boost efficiency, both internally and through cross-functional collaboration. Additionally, created and maintained a healthy team culture.- Strategically planned and implemented personalized development programs for team members, fostering skill enhancement with a direct impact on their career progression.- Co-leading UX Research & UX Writing team.

Doing end-to-end design process from identifying problems to measuring product performanceIncluded Projects :- Warehouse Management System- Driver Apps- Customer Facing Apps and Web (Shipping, Omnichannel, Fulfilment Portal)- Hub and Sorting Hub Platforms- Shipper's Design System

Carry out end-to-end design process from identifying problems to measuring product performance. - Identifying Problem ; Framing the user needs, problems and business needs, Define the objectives, Empathy- Research and Discovery ; Validate the assumption, Quantitative - Qualitative, User Interview, Questionnaire and survey, synthesis- Design-Test-Iterate ; Sketches and Wireframes, Information Architecture & User Flow- Design Implementation ; High-fidelity mockup, Interaction, States, Breakpoints, Style guide-Measure ; Usability tests, Metrics (Google Analytics, Heat maps tools, etc), A/B testingIncluded Projects :- Alodokter Apps 2.0- Develop new product "Alodokter Shop" a loyalty program in collaboration with Century outlets- Alodokter Website 2.0- Payment and Transaction on Alodokter Apps- Alodokter Proteksi (Insurance product from Alodokter) for both website and apps

Working with and lead product design team also responsible to mentoring junior UI/UX DesignerIncluded Projects:- Develop cinema mobile apps for Company based in Jakarta- Develop online food apps for Company based in Surabaya- Develop ERP mobile apps for Makita

Doing end-to-end design process with UI/UX teamIncluded Projects:- Develop ERP mobile apps for Waru Agung Group- Develop Online Travel Agent mobile apps and website for Company based in Surabaya