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Experienced Online Product Manager with success in leading large scale programs and cross-functional teams. Professional experience in Analytics, Retail, Merchandising, User Experience, Marketing, and Supply Chain. Industry experience in Automotive, Retail, Logistics, Telecommunications, Media & Entertainment, and Government. Specialties: Retail Merchandising & Marketing, User Experience Design, Web Analytics and Market Research, Business Development and Strategy, Supply Chain, Social Media and Networking, Portfolio & Workload Management, Project Management, Customer Engagement
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Principal Product ManagerCox Automotive Inc. Aug 2024 - PresentAtlanta, Ga, UsCox Automotive customers demand a single & consistent inventory experience. Common Vehicle Inventory (CVI) provides them with consistent information and seamless inventory data updates between products. As the Principal Product Manager for the Syndication experience of CVI, my responsibilities include owning how inventory data is accurately shared and exported to all partners. -
Lead Product ManagerCox Automotive Inc. Mar 2020 - Aug 2024Atlanta, Ga, UsAs the Lead Product Manager for the Dealer Experience vertical of the Automotive Commerce Solutions division, responsibilities include defining the future of deal making and car selling for dealers. By building a long term product roadmap to help dealers maximize efficiencies and profitability in their sales process, we are bringing new digital solutions to the automotive market that redefine the way cars are bought & sold, both online and in-person.Through collaborative efforts with other Cox Automotive business unit product teams we can leverage the strengths of our industry leading brands, including VinSolutions, Dealer.com, Dealertrack, Autotrader and Kelley Blue Book to maximize the use of shared capabilities and common services.Key accomplishments:• Currently own the strategy and creation of a new online dealer experience as part of a corporate initiative to bring all Cox Automotive products together in a seamless end-to-end digital sales experience• Maintain close relationships with internal teams as well as dealer clients for both new and legacy deal desking experiences to meet the needs of a changing industry where precise deal calculations are a must• Increase growth and customer satisfaction of our established traditional Desking product, while simultaneously building the new way that dealers will create and desk their deals in a seamless digital experience -
Senior Product Manager, Digital RetailingCox Automotive Inc. Jan 2019 - Mar 2020Atlanta, Ga, UsAs a Senior Product Manager with Cox Automotive's Digital Retailing experience, we created and improved the integrated user experience that empowers shoppers to build more complete & robust deals. Thus helping dealers better understand their shopper’s needs in the most efficient way from initial engagement through vehicle delivery.Key accomplishments:• Through experimentation, analytics, and shopper and dealer research, led a full redesign of the Digital Retailing experience that grew conversion by over 500%• Established a standard for rapid experience improvement by partnering with our UX team to test new features through A/B testing using Optimizely and creating analytic dashboards to help increase overall performance• Managed the implementation of analytics for both internal and external reporting, including the ability to track usage metrics across multiple Cox Automotive products and experiences to give dealers a complete picture of the effectiveness of their investment -
Senior Product Delivery ManagerCox Automotive Inc. Jun 2017 - Jan 2019Atlanta, Ga, UsAs a Senior Product Delivery Manager for the Media Analytics group, primary tasks included oversight of the Dealer Connections mobile app that delivered real time analytics to dealerships about inventory and shopper activity across the Autotrader.com, Kelly Blue Book, and Dealer.com brands.Key accomplishments:• Led the development of key functionality delivering real time location based analytics to assist dealers in making business decisions by knowing where their customers are located and understanding their shopping habits• Working with end users, sales, and product teams, created a long term roadmap for new app functionality• Maintaining a close relationship with engineering architects, backend developers, and front end mobile developers to ensure that the product roadmap was technically achievable within the expected timeframes -
Director Of Business OperationsGeaux Endurance, Llc 2014 - 2019Geaux Endurance is a consulting agency providing services that assist in the production and marketing of endurance events and other business ventures. We have a strong background in project management, product management, marketing programs, and analytics and an endurance background as event producers, ambassadors, and athletes. Geaux Endurance provides services, insights, and analytics to help companies successfully execute from the start line to the finish line, and beyond.Experiences including:• Marketing strategy• Social Media• Email campaigns• Website development• Event management & scheduling• Retail strategy
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Online Merchandising Product ManagerThe Home Depot Dec 2013 - Mar 2017Atlanta, Georgia, UsAs an Online Product Manager for HomeDepot.com, my primary focus was managing the online Special Buy of the Day program. Delivering daily deals to customers for a limited time through online and mobile channels. The role included coordinating with merchandising, product vendors, creative, and operations to get the best and most seasonally relevant deals each & every day.Key accomplishments:• Grew the program 184% in my first year managing the program from $17 million to $50 million in gross demand with consistent positive growth results yearly over three years across all key metrics• For FY 2016, the program earned over $75 million in gross demand• Established processes that reduced risk to the program and ensured daily deals were executed without issue• Worked closely with merchants and vendors to select engaging & compelling deals for the program by setting pricing that was impactful to the customer while still profitable for the business• Developed marketing plans with email, social, and creative to promote the program and deals to customers -
Project Manager Of Online PromotionsThe Home Depot Oct 2011 - Dec 2013Atlanta, Georgia, UsAs the project manager for online promotions, primary tasks include managing the execution of all promotional activities for HomeDepot.com for all major sales events and all daily business operations.Key accomplishments:• Developed relationships with merchants to assist in the most efficient execution of product promotions• As a key member of the event execution team, executed promotions for events on as many as 25,000 SKUs• As a captain for the site migration to WCS7, successfully transitioned and trained all of Digital Content and merchants on the new features, functionality, and execution of promotions• Worked to improve and document enhancements to increase efficiency and accuracy of promotion execution -
Project Manager, Online PmoThe Home Depot Feb 2009 - Oct 2011Atlanta, Georgia, UsAs a project manager for HomeDepot.com, tasks included managing teams both internally and externally to create improved online experiences for Home Depot customers and drive increased sales for the business.Key accomplishments:• Worked closely with the merchant organization to collaborate on the creation and implementation of marketing campaigns through multiple channels ranging from online e-commerce to email to social media• Managed relationships with Home Depot internal creative, marketing, and merchandising teams along with external creative agencies to deliver sites and tools that meet specific Home Depot merchant requirements• Successfully launched multiple department specific sites and numerous complex, product and service specific web-based tools for merchandising departments with annual online sales of over $60 million• Managed projects with budgets ranging from $100,000 to over $2 million -
Senior Project ManagerMacquarium Nov 2007 - Jan 2009Atlanta, Ga, UsTasks included managing large-scale web based projects for multiple clients. Responsible for sales support, project initiation, management of business assessment, user experience design, creative design, development and launch.Key accomplishments:• Program Manager for the redesign of seven department categories on HomeDepot.com, the nation’s largest online home improvement retailer, while personally managing three categories from design to launch• Led the rebranding effort for HumanaOne Dental insurance which included performing user testing, creating an online strategy and approach, a redesigned website flow, and visual design to improve sales conversions• Managed the redesign of the public relations website for UPS, the nation’s largest shipping services company, implementing a new content management system based on the Vignette CMS • Led the development of a medical search site for a consumer services marketing company, enabling consumers to locate doctors and medical services in their area -
Project ManagerEarthlink, Inc. Jul 2004 - Oct 2007Atlanta, Georgia, UsTasks include managing a portfolio of multiple internal and external projects with diverse organizational structures. Projects are managed through the project life cycle from business case through project launch and completion.Key accomplishments:• Implemented an incentive based purchasing card program that generated a total savings of over $1M by eliminating over 13,000 transactions and 600 suppliers• Managed an effort to create an employee profile system to assign permissions within all internal based applications, thereby reducing system administration time significantly• Improved business processes by developing company-wide standards and practices for project management -
Project ManagerIbm 2002 - 2004Armonk, New York, Ny, UsTasks included overseeing a Siebel Administration team responsible for operations on a worldwide scale. Personally managed teams based in the US, Mexico, and India overseeing four geographical deployments of Siebel including Americas, Europe, North Asia, and South Asia.Key accomplishments:• Organized teams using weekly and daily reporting methods to reduce customer response time by 24 hours• Created documentation and training manuals that met audit specifications and reduced training time by 75%• Promoted team interaction across geographies through online discussions and international conference calls that reduced lost time asking questions or seeking answers by 50% -
Project Team LeadIbm 2001 - 2002Armonk, New York, Ny, UsTasks included testing new system version releases, maintaining user records, insuring data quality, and basic technical support. Role included daily hands-on experience with the Siebel application and all of its support systems. Key accomplishments:• Organized a single weekly status report from each of the eight team members reducing the project manager’s time to complete weekly reports by 66%• Strengthened my personal knowledge of the technical background of the Siebel system, primarily dealing with the DB2 back end database, enabling me to better serve the customer through a more technical understanding of issues -
I/T SpecialistIbm 1999 - 2001Armonk, New York, Ny, UsI/T Specialist role included working on multiple projects that drew from various skills and experiences detailed below.• Web Database Integration Specialist• Project Administrator• Functional Requirements Analyst
Drew Wilkinson Skills
Drew Wilkinson Education Details
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Louisiana State UniversityMba -
Louisiana State UniversityIsds-Mis -
University Of MississippiBusiness Administration -
Brother Martin High School
Frequently Asked Questions about Drew Wilkinson
What company does Drew Wilkinson work for?
Drew Wilkinson works for Cox Automotive Inc.
What is Drew Wilkinson's role at the current company?
Drew Wilkinson's current role is Principal Product Manager at Cox Automotive Inc..
What is Drew Wilkinson's email address?
Drew Wilkinson's email address is dr****@****ail.com
What is Drew Wilkinson's direct phone number?
Drew Wilkinson's direct phone number is +151060*****
What schools did Drew Wilkinson attend?
Drew Wilkinson attended Louisiana State University, Louisiana State University, University Of Mississippi, Brother Martin High School.
What are some of Drew Wilkinson's interests?
Drew Wilkinson has interest in Distance Running, Web Design And Development, Project Management, New Technologies, Product Management, Online Marketing, Endurance Sports, Golf, Travel, Triathlon.
What skills is Drew Wilkinson known for?
Drew Wilkinson has skills like Project Management, E Commerce, Cross Functional Team Leadership, Management, Leadership, Pmp, Product Management, Business Analysis, Project Portfolio Management, Online Marketing, Web Analytics, Business Development.
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