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eCommerce swiss army knife with proven ability to solve complex problems through collaboration and process improvement. I have over 5 years of experience in SEO and site merchandising. I work closely with merchandising, item data management, and marketing teams to reduce customer friction and drive conversion. Well known for my skills in communication, project management, and process improvement, I am a valued member of any team. With an analytical mindset, can-do attitude, and attention to detail, I'm not afraid of complexity or scale. As a leader, I care deeply about the well being, success, and development of my team. I work to build their role around their lives and talents, pushing them to grow when and where it makes sense for them. Outside of work, I love to learn, build, and explore. My weekends are take up with bike rides or construction projects. As an avid cyclist and bike advocate, I spend a lot of time riding or fixing bikes. Whether, it's my own bike, friends' bikes, or fixing bikes to give back to the kids and houseless in my community, I love the freedom and efficiency of two wheels.
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Manager, Earned Media Insights (Seo)The Home Depot Jun 2022 - PresentAtlanta, Georgia, Us- Lead a 5 person SEO team that works crossfuntionally with merchandising and item data management teams to optimize our website for improved search engine rankings and customer satisfaction- Manage the SEO channel for HD's Hardlines and Building Materials business verticals, which makes up over half of all monthly visits from SEO- Track performance and coordinate efforts to optimize >8,500 keywords- Captain project management and process for my crossfunctional group using PM software and SOPs to ensure adherence to timelines and track productivity
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Earned Media (Seo) Senior AnalystThe Home Depot May 2021 - PresentAtlanta, Georgia, UsConsult and partner with eCommerce team to optimize HomeDepot.com for target keywords to drive increased search engine rankings and in turn growing market share and gross demand
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Category Experience Senior AnalystThe Home Depot Oct 2018 - Apr 2021Atlanta, Georgia, UsWork with merchandising, SEO, and item data management teams to establish a positive and frictionless customer experience on the HomeDepot.com site that also promotes growth in gross demand and online market share. - Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.- Manage category refresh projects working with partner teams to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
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Space Planning AnalystThe Home Depot May 2017 - Sep 2018Atlanta, Georgia, Us- Analyze store and SKU performance data to optimize on shelf availability and reduce restocking labor hours
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Graduate Community DirectorThe University Of Alabama Jul 2016 - May 2017Tuscaloosa, Al, Us- Manage 8-12 Resident Assistants and Freshman Advisors- Manage the daily operations of Burke East residence hall and the needs of it's residents- Guide staff in planning programs and events for residents that follow UA's Residential Curriculum- Conduct regular meetings to aid staff and residents in personal and professional development through motivation, discipline, and training -
Special Events Manager And Nantahala Racing Club Executive DirectorNantahala Outdoor Center Feb 2015 - Jul 2016Bryson City, Nc, UsCoordinate and Operate all special events at NOC's Nantahala River Campus- Organize and execute over 15 events during our 9 month season- Facilitate communications with professionals, including law enforcement, non-profit organizations, equipment providers, and attendees- Develop an event calendar that was sustainable for the company and its resources- Delegate tasks and manage event staff and volunteers - Head the Administration and Operations of the Nantahala Racing Club- Oversee a board of 10 directors- Manage all financial aspects, including donations, grants, revenue and expenses, and all taxes- Direct marketing plans using Wordpress, social media, and other CMS- Initiate and develop an online membership management system- Highlights include planning and directing 2 national level races and co-managing 1 international race -
Whitewater Kayak InstructorNantahala Outdoor Center 2014 - Jul 2016Bryson City, Nc, Us- Provided dynamic customer service to a wide array of clientele- Produced lesson plans specific to the guest and environment on a daily basis- Outfitted and informed guests on how to continue in the sport- 100+ days guiding trips on class I-IV rivers in varying conditions
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Retail Sales AssociatePerformance Bicycle Oct 2014 - Feb 2015Chico, California, Us- Delivered professional and adaptive customer service- Marketed bikes, equipment, and services that suited the needs of customers- Managed inventory and restocking -
Outdoor Leadership Center AssistantYoung Harris College Aug 2011 - May 2014Young Harris, Ga, Us- Assisted in all functions of the Young Harris College Outdoor Leadership Center- Managed the organization, cleaning, repair and proper storage of equipment- Served as an assistant leader on introductory backpacking and rock climbing trips- Taught introductory classes as an assistant teacher -
Kayak InstuctorFalling Creek Camp May 2013 - Aug 2013Zirconia, Nc, Us- Guided trips of up to 12 boys with 2 co-leaders- Educated paddlers about river history and the surrounding environment- Worked with a team of guides to plan and execute all aspects of multi-day trips
Daniel Willis Skills
Daniel Willis Education Details
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The University Of AlabamaMaster Of Science In Marketing -
Young Harris CollegeOutdoor Leadership
Frequently Asked Questions about Daniel Willis
What company does Daniel Willis work for?
Daniel Willis works for The Home Depot
What is Daniel Willis's role at the current company?
Daniel Willis's current role is Manager, SEO at The Home Depot.
What is Daniel Willis's email address?
Daniel Willis's email address is daniel.willis@ua.edu
What is Daniel Willis's direct phone number?
Daniel Willis's direct phone number is +182848*****
What schools did Daniel Willis attend?
Daniel Willis attended The University Of Alabama, Young Harris College.
What are some of Daniel Willis's interests?
Daniel Willis has interest in Christian Ministry, Social Services, Children, Kayaking, Rock Climbing, Outdoor Education/ Instruction, Mechanic Work, Environment, Education, Dirt Bikes.
What skills is Daniel Willis known for?
Daniel Willis has skills like Customer Service, Outdoor Education, Whitewater Kayaking, Public Speaking, Instruction, Program Management, Event Planning, Mountain Biking, Rock Climbing, Outdoor Recreation, Social Media, Outdoors.
Who are Daniel Willis's colleagues?
Daniel Willis's colleagues are Amanda Brownlee, Michael Craft, Taanyah Mahajan, Gabe Drennon, Robert Miller, Stacey Hutchison, Brett Kline.
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