1) Cross-Sell Lending - Strategized, created content, whitelisted, triggered, and shared reports of Marcomm, successfully driving cross-sell business growth. Generated 20,000+ interested leads, leading to overall loan disbursals of 20.43+ crore.2) Digital Business Lending (DBL) - Built top of the funnel by leveraging marcomms strategies. Successfully generated an ongoing stream of 3.5 lakhs, initiating the loan journey and resulting in overall loan disbursements of 35+ crore, contributing to the success of Platform BL.3) Marketing Automation Implementation - Successfully implemented and onboarded a marketing automation tool, streamlining the communication process and significantly reducing manual time (8 hours to 15 mins) and efforts.4) Effective Comms Writing - Wrote a high volume of communications for cross-sell initiatives, platform BL, app downloads, repayments, and more, supporting ongoing engagement and conversion efforts. Wrote approximately 1,000+ comms for different mobile marketing channels during my tenure.5) Compelling App Content - Created clear, concise, and engaging content for Protium's app, helping customers understand its features and functionalities.6) ORM - Successfully resolved 200+ customer queries on social media, responded to 1,500+ reviews on Google Play Store, and actively managed LinkedIn queries to strengthen the brand's reputation and build trust.7) App Store Optimization (ASO) - Implemented ASO strategies, resulting in increased search traffic, 1 lakh+ downloads, and improved app visibility and user acquisition rates.8) SEO and Blog Optimization - Optimized 90+ blogs and counting on the Protium website, achieving high unique page views, average dwell time, impressions, clicks, and CTR above market standards.9) Collaboration & Reporting - Strengthened collaboration across teams and delivered concise, insightful reporting to business stakeholders to drive informed decision-making and revenue growth.

#1 HubSpot Elite Partner and the only Advance Implementation Certified Partner in India. Highlights:-1) Created innovative editorial content calendars (both On-Page & Off-Page) every month for brands across the globe. The brands belong to different industries like Supply Chain, IT, Audio Engineering, Customer Success, Ed-Tech, AI & ML, SaaS, NaaS & Education.2) Created error-free, compelling content that translates technical information into logical, readable & understandable content.3) Worked and managed a team of 7-8 freelancers to make sure that all the content requirements for clients are delivered on time.4) Collaborated with the client’s technical and content team to produce research-oriented & results-driven content.5) Proofread and edited short and long-form content for errors and inconsistencies.6) Created dissimilar content pieces including blogs, articles, web content, social media copies, case studies, whitepapers, press releases, presentations, infographics, newsletters, video content, UX content, ad copies, emailers, and so on.7) Worked on various content campaigns, and conducted content audits based on buyer personas and buyer journeys for nurture & ABM emails.8) Successfully curated Quora answers for different clients as a part of content distribution strategy.9) Optimized On-page and Off-page blogs of different clients for SEO and then took it to live on the website.

Era Swap Technologies supports Era Swap DAO which is a decentralized autonomous organization which aims to create a self-autonomous organization that runs on smart contracts. Era Swap DAO has 3 main drivers Era Swap Token, Era Swap Ecosystem and Era Swap Network. Era Swap Technologies also delivers end to end business solutions using the latest technologies like Blockchain, AI/ML, IoT and so on for global clients.Highlights:1) Optimised 30+ websites of Era Swap Ecosystem with on-page & off-page SEO strategies.2) Successfully curated SEO friendly content for websites & social media channels of Era Swap DAO.3) Created innovative content & shared across right channels along with writing script for marketing videos such as corporate videos, steps to, project trailers and promotional videos.4) Ideated and planned various social media campaigns.5) Executed Facebook/LinkedIn ads to spread brand awareness of various blockchain-based fintech products.6) Engaged with 40k+ community members in the form of problem-solving & feedback across various social media channels of Era Swap DAO.7) Co-ordinated with the graphic team to generate engaging infographics & videos for our target audience across social media. 8) Engaged & explained multiple Era Swap products to stakeholders along with taking feedback and solving their queries.9) Handled the team of 20+ digital marketing interns for generating ideas, curating engaging content and performing SEO.

Offering affordable education to everyone on the next-gen frontline technologies like Blockchain, AI &ML, IoT, Data Analytics and more.Highlights:1) Optimised Blocklogy website and Blocklogy E-learning app with on-page/off-page SEO & ASOstrategies.2) Successfully curated SEO friendly content daily for Blocklogy website & social media channels.3) Articulated innovative ed-tech content & shared across right channels along with writing script formarketing videos such as course walkthrough, steps to, project trailers and promotional videos.4) Ideated and planned various social media ad campaigns to increase brand awareness & generatingleads.5) Co-ordinated with the graphic team to generate engaging infographics & videos for our targetaudience across social media.6) Successfully sold the next-gen frontline courses of Blocklogy E-learning app by developing arelationship with prospects and recommending solutions.7) Handled the team of 20+ digital marketing interns for generating digital marketing ideas, curatingengaging content and performing SEO.

Device Team is an integral part of the Mi community which create & publish content on the latest devices & accessories of Xiaomi India. Device Team also helps users to solve their queries on the latest devices launched in India.Highlights:1) Successfully created content on new Xiaomi devices and accessories for the 17 Millions+ Mi fans in Mi Community. 2) Helped/Solved the queries of Mi fans related to devices. 3) Collected feedback from the users to improve the products and user experience.