Suryakant Dwivedi Email & Phone Number

Noida, Up, In

Los Gatos, Ca, Us

I am responsible to work with a select group of strategic system integrators, cloud partners, resellers, and/or distributors to help jointly develop and deliver demand generation activities that enable Impetus and partners to acquire new customers, retain and grow existing customers and deliver growth in revenue.

San Antonio, Texas, Us

Responsible to drive product marketing initiatives for professional services at Rackspace, which include Cloud migration and adoption, Application Modernization, Cloud Security and Data Modernization. The core responsibilities are -Create the product propositions for professional services by studying the business focus and target markets.Follow and analyze market trends to position products in the target market with right value proposition and positioning.Work with partners like AWS, GCP on joint marketing activities and other technology & channel partners on professional services demand generation and awareness campaignsCreate the sales plan for products - which include mission and background of product, stakeholder identification and mapping, target market analysis, tools, software and resources, positioning, marketing strategy, prospecting strategy, action plan, goals and budget Develop product marketing strategies (pricing, advertising, product launching) by crafting compelling messages across marketing channels (landing pages, ad campaigns)Work with various teams (design, content, acquisition, product, sales) to implement strategiesTest marketing product features, releases and ad copyEvaluate projects using relevant KPIs and feedback from existing and prospective customers.Create a thought-leader brand of professional services at Rackspace

Noida, Uttar Pradesh, In

Content writing & strategy Developing a key content strategy around the business proposition and executing it for sales enablement, demand generation, brand awareness, building a thought leader brand and deal influencing for an Internet of Things, Automation & Cloud service provider business unitsSEO & Web AnalyticsDeveloped SEO strategy for website considering on-page, off-page optimizations, and keywords and launched search & display ads to improve the traffic and visibility of web page. End to end website management and content updates for campaigns, events, conferences, and webinars, etc.Social Media MarketingDrafted social media content like posts copies, banner copies and guided designers for suitable creatives. Along with this, developing social media policies, strategies & calendars. Tools used: Kapost for content & HootsuiteMarketing Plan & Business ReportingDeveloped marketing plans for concerned BUs with comprehensive inside out & outside in analysis with budget allocation and marketing calendar. Analyzing the quarterly marketing performance and reporting it to leadership for decision making. Business' performance update with Marketing Matrices and Sales pipeline Analysis.Multi-touch CampaignsAwareness cum demand generation multi-touch campaigns for focus accounts in target geos w.r.t content promotion, analyst recognition, event promotion, key business proposition, and wins across the globe. Campaigns on customer advocacy and influencer marketing (tweet chats) for concerned business units.Nurture & Social Eminence ProgramsExecuted Lead Nurture Programs for nurturing prospects in their buyer journey - Email based nurturing, re-marketing & re-targeting through LinkedIn & Google platforms. Social Eminence program for building leadership brands.

Noida, Uttar Pradesh, In

Content GenerationWriting case studies, blogs, whitepapers, brochures, flyers, and content of web pages for business offerings and various products in the IoT WoRKS family.Account-Based MarketingDeveloping & Executing account specific strategy to influence key accounts in the sales pipeline. Digital Channels activation: LinkedIn, Website Personalization Strategy, Lead Nurture Programs, Google Remarketing.Product MarketingExecuting product marketing initiatives for products/platforms developed for IoT, Automation & Cloud. Content led sales enablement - Videos, brochures, sales decks, flyers, Micro-sites, Emails & Banners. Campaign-led product awareness & demand generation for products using digital channels.Event & Lab Promotions - Demand GenerationIdentifying the key events for demand generation in IoT business unit; arranging participation and launching campaigns to influence prospects and set-up meetings.

Greater Noida, Gautam Buddha Nagar, In

Marketing and Finance

Noida, Uttar Pradesh, In

Field Operations Management (UP-RAPDRP)Go live fulfillment of a town and managed all operations of the successful start of Applications in UP-RAPDRP.Delivered training and on-site support to client of all modules in UP-RAPDRPBusiness Analysis (UP-RAPDRP & HR-RAPDRP)Produced all functional requirements by analyzing the client’s business and finalizing as per the technical feasibilities. Provided the initial doc like To-Be documents & Design inputs to development teams.Participated in client RA discussions & design architecture plansChange managementDriven all change management activities of application enhancements for CCB, MDAS, WSS, IDMS, MIS, and HPSM. Managed large & complex change management activities like Tariff Change & Supply Code change for the utility. Led Application Support operationsAnalyzed the various technical attributes like performance, security & availability of the applications for client and managed to provide the inputs to concerned teams for getting the issues resolved in time. Led the support operations (team) of UP-RAPDRP for quick & correct resolution of application issues and enhancements keeping SLAs in consideration. Incident Management - DC OpsDeveloped response plans for instant fixes of application issues by coordinating with different teams. Provide a task execution plan for patches and releases via scripts and code fixes.Developed policies and processes for maintaining confidentiality in the key business process of clientClient Engagements Managed all Change Requests raised through clients in the overall scope of the project by taking F2F meetings & discussionsPayment reconciliation & sign-offs

New Jersey, Nj, Us

Worked on Share Point Server

Master Of Business Administration (Mba), Marketing Management, Business Administration, Management And Operations

Bachelor Of Technology (B.Tech.), Computer And Information Sciences, General

Ssc, Science