Doug Macdonald Email & Phone Number

Des Moines, Ia, Us

Des Moines, Ia, Us

Responsible for all marketing, communications and business development programs for Iowa’s largest law firm.

Kansas City, Mo, Us

Oversaw communications strategy for this 300-attorney national law firm, aligning marketing objectives with business development goals. Responsible for internal and external communications, public relations, social media and brand strategy and execution. Directed and managed all digital media. Defined voice and tone of content, collateral and advertising. Led complete redefinition and roll-out of new firm brand. Managed and mentored marketing communications team of four.

Chicago, Illinois, Us

Rebuilt and reestablished global communications function at this $1 billion global management consulting firm following management buyout from EDS. Member of senior leadership team; direct report to CEO. Responsible for all internal and external communications globally, including media relations, issues management, employee and change communications, analyst relations, alumni relations, social media and branding. Led redefinition and relaunch of the A.T. Kearney brand including brand positioning, logo transformation, messaging, internal and external communications, brand standards, and visual identity change across 58 offices in 40 countries and related digital assets.

Chicago, Il, Us

Baker McKenzie is the world’s largest international law firm with 70 offices in 38 countries. Directed operations of firm's global press office. Managed team of six PR professionals in Europe, Asia and North America. Provided spokesperson support and speech writing to the firm's Chairman. Coordinated issues management and crisis communications activities across range of issues including acquisitions, employee malfeasance, client-related actions. Served as primary spokesperson on issues of significance.

Chicago, Illinois, Us

Developed and implemented global public relations programs in support of A.T. Kearney intellectual capital, market studies, industry research, perspective and business offerings for seven industry practices (automotive, consumer products, retail, communications, technology, energy and government) and three service practices (strategy, technology & transformation and operations). Managed $500,000 annual spend on outside public relations agencies. Produced 300 percent increase in A.T. Kearney’s top-tier business media coverage from 2001-2005; quality of coverage as measured by outside media monitoring firm ranked highest among four competitors. Established public relations program built around intellectual capital; instituted formal planning, implementation, measurement and evaluation of public relations activities; conceptualized design of intellectual capital to ensure maximum media interest; media trained spokespeople. Redesigned intellectual capital launch process to maximize lead generation and tracking through coordinated PR, Internet and printed release of thought leadership; oversaw global launch team consisting of multiple PR agencies and internal marketing people in numerous countries.

New York, Ny, Us

Planned and executed global media relations program for Andersen Consulting's (now Accenture) Resource Industry Practice in key global markets in the U.S. and Europe. Supervised five-person team supporting media relations activities for the Utility, Energy, Chemicals and Natural Resources industries. Counseled senior practice management on media opportunities and worked with client companies to pursue joint media activity regarding work done by Andersen Consulting. Spent 100 percent of time on-site at Andersen Consulting. Doubled media coverage of Resource Industry Practice in key business and trade media.

Oversaw internal communications, media relations and community relations activity for Chicago branch of this global commercial and investment banking concern. Served as communications representative on global team which created company's first Internet site. Also responsible for all public relations activities for the bank's three branches in Canada.

Northville, Michigan, Us

Philadelphia, Pennsylvania, Us