Manage the development and implementation of key performance metrics and analysis for marketing campaigns, segmentation and analytics.

Responsible for providing audience insights and strategic campaign recommendations across all channels (social, paid search, programmatic and email).

Responsible for providing in-house audience strategy support for global projects. Working as an in house agency, provide expertise on audience management, work with regional Audience Activation Managers to drive new audience strategy and insights, and serve as Business Change Owner for Adobe Audience Manager. Managed ABM process for global launches. Work with Tech Stack team on CDP use cases and pilots. Function as program manager for all of the team's projects - assessing workflow, creating project plans, and driving agile project process methodologies.

Responsible for implementation and migration from Oracle BlueKai to Adobe Audience Manager. Managed internal IT and Adobe team to deliver project on time. Responsible for creating global audience taxonomy in Adobe Audience Manager, and developed traits and segments used for personalization and always on journeys. Manage audience activation managers in regions to support audience creation and strategy. Develop audiences using ABM as well as first party data segmentation. Work with Adobe Target team on management of personalization audiences for cisco.com. Use Adobe Analytics to optimize audiences and provide insights to global and regional omnichannel managers. Co-project managed a CDP pilot with Evergage/Salesforce. Work with Global Media team to develop audiences for paid media channels (LinkedIn, programmatic, Google Ads, Twitter and Facebook).

Management and strategic implementation of BlueKai for US, Canada and LATAM. Responsible for creation of global audiences using 1st and 3rd party data segments. Worked with global team on migration from Google Tag Manager to Tealium to support BlueKai implementation. Helped developed and managed team of regional Audience Managers.

Responsible for inbound marketing for Google Ads/paid media. Worked closely with media agency to implement paid search best practices and alignment with goals and KPI's. Created alignment with global paid media team on strategies.

Responsible for the management and strategic direction for all agency paid search accounts.

Provided paid search management and strategy for Accenture's global account. Responsible for management of national and international accounts, using Marin and Kenshoo for bidding strategies.

Paid search management of mid level to large companies including ULTA, Meijer and Reed's Jewelers.

Responsible for the overall paid search implementation and strategy for Glaxo-Smith Kline (GSK) in RTP, NC. Managed team in NYC.

Responsible for the management of marquis accounts such as Sirius, Lowes, Black and Decker and Motorola. Managed team to ensure quality support and deliverables are provided to clients.

Provided marketing support to Enterprise clients such as Lowes, Dewalt, and Motorola. Responsibilities include providing marketing directive for client’s websites, working with clients on their interactive programs (search engine optimization, email marketing and media buys.