Responsible for developing and implementing marketing strategies for Moooi’s furniture and lighting collections, including new product introductions, service marketing, and evergreen marketing. Ensures consistent brand communication across global markets and diverse sales channels.

Responsible for marketing in the retail context within the Netherlands, focusing on service marketing, event support, and newsletter strategy. Ensured effective communication and engagement with customers through targeted campaigns and initiatives tailored to the retail market.

Managed sales and provided interior design advice to clients, ensuring personalized solutions aligned with Moooi’s brand. Responsible for establishing the Moooi Lighting Installation Service, enhancing customer experience and service quality. Played a key role in promoting Moooi’s collections and driving customer satisfaction in the Amsterdam flagship store.

Managed sales and provided interior design advice to clients, ensuring personalized solutions aligned with Moooi’s brand. Responsible for enhancing customer experience and service quality. Played a key role in promoting Moooi’s collections and driving customer satisfaction in the Westfield flagship store.

Orchestrating creative processes for business innovation that enable future marketing and sales opportunities.

Jonge Geesten® Young Minds Amsterdam ® - social enterprise Generation Politics: all current and future generations represented in a multigenerational dialogue.

Golden Tulip Hotel Central

Hotel Arts Barcelona