David Lamont is an accomplished international marketing and sales strategist with 20+ years of focusing on revenue generation, expanding market share, and creating market-leading brands for both start-ups and Fortune 500 firms.As the chief marketer within Marketingsage, he formulated cost-effective strategies to develop new products, strengthen market position, deliver high-quality sales leads, and build market-leading brands. His techniques tripled productivity resulting in accelerated sales and his paper on winning product reviews was published in Sales and Marketing Excellence magazine.As an IBM director of worldwide distribution market and sales development, David supported sales growth to 21% of an $8-billion market within 3 years resulting in a personal performance rating in the top 10% of IBM employees on two occasions. His strategy rapidly ramped sales through new distributors with a unique program that increased the effectiveness of co-op marketing funds from 50% to 90%. As an authorized IBM spokesperson, David typically managed the more difficult assignment of mitigating the effect of negative publicity.While serving as Vice President of Marketing and Sales at Everdream David simultaneously raised prices, margins, and sales by repositioning the company, expanding the resale channel, signing OEM customers, and securing an investment agreement with HP. His approach led towards winning a “Best Channel Strategy” and editor’s choice awards, as well as numerous 3rd party endorsements. He also recruited, coached, motivated, and led a team of 22 sales and marketing experts.As a Vice President of Vicom System, he launched the flagship product, transitioned from a reseller to OEM strategy, and optimised the organisation to achieve profitability in the face of a recession.David has received marketing honours including awards for best of business, marketing excellence, enterprise, salesperson of the year, 2 patents, copious editor’s choice awards, and endorsements for the products, services, and ideas he champions. He has an honours Bachelor's Degree in Business Studies from the University of Limerick where he majored in marketing and came top of the class. More recently David received an honours post graduate Professional Diploma in Strategic Leadership from the University of Limerick.