Denise Chua Email & Phone Number

Petaling Jaya, My

Petaling Jaya, Selangor, Malaysia

- Drive e-commerce sales and brand visibility through strategic digital media campaigns.- Collaborate with cross-functional teams to align digital initiatives with business goals.- Plan and optimize campaigns across channels like display, search, social, and email.- Analyze metrics to evaluate campaign performance and optimize strategies.- Stay updated on industry trends and platform changes for informed decision-making.- Manage budgets and timelines effectively for campaign delivery.- Build relationships with partners to negotiate terms and explore collaborations.- Present insights and recommendations to senior management regularly.- Adapt strategies to platform updates and policy changes.- Continuously experiment to improve campaign effectiveness and drive results.

Petaling Jaya, Selangor, Malaysia

- Account managing: Munchy's, BOOST.- Monitored the effectiveness of campaigns.- Assisted in managing and monitoring the campaign costs and the performances of the campaigns.- Assisted in undertaking administration and attending meetings.- Preparing campaign reports for clients on a weekly basis to show the performance of the campaigns' ads.- Attended talk sessions with vendors: ViuTv, Twitter, BOOST.- Learned how to use Google Data Studio to create dashboards for reporting purposes.

Selangor, Malaysia

- Worked closely with the marketing team to produce concepts for clients.- Daily management & execution of campaigns.- Executed online and offline campaigns for brands such as Foodpanda, Korean Tourism Organisation, The Face Shop, Wardah Beauty, Acuvue.- Daily management of client communications & expectations.- Monitor campaigns’ performances to ensure it meets the objectives of the campaign.- Prepare post-campaign reports and provide insights/recommendations for future campaigns.- Managed and planned social media accounts' postings- Designed social media graphics for daily postings.- Spearheaded Korea Tourism Organisation campaign with a total amount of 150 social media influencers & liase with client.

Malaysia

- Assisted in managing and executing campaigns for clients (Foodpanda, Book Depository, Wardah, etc) - Wrote 90 articles for their news & media portal Sevenpie- Designed and crafted social media postings for the company’s social media accounts- Assisted in managing KOLs during clients events and launches - Prepared the post-campaign reports after the campaign has ended

Bachelor'S Degree, Mass Communication/Media Studies

High School Diploma, Mass Communication/Media Studies