We help scale enrolment numbers using performance media, automation, AI, and our teams at Get Course & N-Roll.The timeline to date.2004: Started a software company: SMS meets Shazaam (before apps were a thing and radio stations realised Spotify was going to kill them).2005: Had to learn SEO and Google to sell the software.2006: Realised more people were interested in me doing Google Ads and SEO for them than radio stations were ready for our SAAS & launched a digital marketing agency.2011: Got exposure to the education space and saw a gap in the market.2013: Launched Get Course (grew to 2 million views per month)2014: We launched the B2B arm Illumewise which became N-Roll.2015: We launched in NZ, UK, IRE.2016: We pivoted to the short course market as the VET space collapsed.2017 to 2024: We scaled multiple partners into the high 7 low 8 figure mark.So far we’ve generated a million leads + 200 or so million for our partners.We spend most of our time maximising client ROI while focusing on what the next innovation is.So much for SMS Shazam.