As a Freelance Creative Director and Producer, I developed and executed cohesive content strategies, from ideation to advertisement, tailored to each client’s brand vision and goals. I’ve had the pleasure of working with diverse brands, including Music Whale, Tchaba Tea, Eureka Jo, and Quattro, delivering tailored creative solutions that resonate with their audiences and amplify brand presence.1. Creative Direction & Ideation- Spearheaded monthly content ideation sessions, developing comprehensive content plans that aligned with brand objectives.- Established clear creative directions, visual styles, and mood boards, ensuring consistency across all stages of content creation.2. End-to-End Content Production- Managed all phases of production, from pre-production planning and preparations to hands-on filming, design, and post-production editing.- Delivered high-quality photo, video, and graphic content, adhering to client specifications and digital platform standards.Content Release, Supervision & Advertisement- Coordinated the release of content across platforms with meticulous quality checks to maintain brand consistency.- Led paid advertising campaigns on YouTube, Google, Meta, and TikTok, customizing formats and sizing for optimal impact.- Provided clients with performance reports and detailed release documentation for each content piece.All in all, I provide end-to-end creative solutions that drive brand engagement, ensuring each stage—from ideation to advertisement—is seamlessly managed for impactful and consistent content delivery.

- Driving Studio B to be the most recognizable booking studio in Jordan, featuring unique tools like our exclusive cyclorama.- Managing all operations, from marketing to new ideas and partnerships, ensuring Studio B stays at the forefront of the industry.- Established our Studio B affiliate program offering commissions and discounts to creative professionals, fostering a supportive industry and community.

- Working closely with artists to develop their creative direction and visual identities. - Building and leading teams of creatives to produce audio-visual work like music videos, filmed/animated visualizers, photoshoots and more. - Producing Bil3aks: Live - episodical live performance sessions filmed in Amman and premiered on YouTube in collaboration with regional and local artists.