Dyan Page Email & Phone Number

Chicago, Il, Us

Downers Grove, Illinois, United States

As the Director of Channel Marketing at CompTIA, I am focused on marketing to prospective clients within enterprise corporations, exceeding 1,000 employees or more. I help define and implement outreach initiatives to attract new prospective clients and expand the reach of our current and new products to existing clients.My responsibilities include developing and executing marketing strategies and customer personas focused on enterprise corporations. I collaborate on content creation… Show more As the Director of Channel Marketing at CompTIA, I am focused on marketing to prospective clients within enterprise corporations, exceeding 1,000 employees or more. I help define and implement outreach initiatives to attract new prospective clients and expand the reach of our current and new products to existing clients.My responsibilities include developing and executing marketing strategies and customer personas focused on enterprise corporations. I collaborate on content creation, including initial campaign and cadence sequences, presentation materials, and targeted response material for lead capture forms. Additionally, I design lead tracking and follow-up workflows, research, track, and analyze trends per vertical industries and persona, and work with sales to identify top clients for case studies. I define targeted content and scripting, create and maintain a marketing calendar, and develop outreach cadences to existing enterprise clients, including newsletters, industry case studies, white papers, webinars, and product launches. I collaborate with internal and external team members to optimize SEO, SCM, and PPC. Furthermore, I monitor and evaluate all marketing activities to optimize and drive desired outcomes, including determining scoring based on open rates, site engagement, download of materials, and time on site. Show less

Downers Grove, Illinois, United States

Design and execute strategic, integrated marketing campaigns to increase global partner program engagement and increase lead generation funnel. Work in collaboration with global sales team to nurture leads into the partner program, delivering 60 leads within the first month.Lead recruitment efforts for annual partner event, increasing attendance by 50% Year Over Year.Strategize and execute recruitment efforts for global partner event.Stategize and execute launch efforts for new… Show more Design and execute strategic, integrated marketing campaigns to increase global partner program engagement and increase lead generation funnel. Work in collaboration with global sales team to nurture leads into the partner program, delivering 60 leads within the first month.Lead recruitment efforts for annual partner event, increasing attendance by 50% Year Over Year.Strategize and execute recruitment efforts for global partner event.Stategize and execute launch efforts for new products, including pre-launch and launch webinars driving over 500 registrants. Show less

Downers Grove, Il

Provided strategy and execution of lifecycle planning across the association’s membership and event marketing. Primary responsibilities included strategizing, managing and driving analytics to better understand the performance of lifecycle plans as well as applying recommendations based on results to achieve higher performance. Oversaw member recruitment, engagement and retention working closely with membership representatives to ensure we are communicating and providing benefits to help… Show more Provided strategy and execution of lifecycle planning across the association’s membership and event marketing. Primary responsibilities included strategizing, managing and driving analytics to better understand the performance of lifecycle plans as well as applying recommendations based on results to achieve higher performance. Oversaw member recruitment, engagement and retention working closely with membership representatives to ensure we are communicating and providing benefits to help organizations and professionals grow their businesses and careers. Launched six digital communities and four live community groups. Strategized and executed recruitment efforts into digital and live communities, doubling the number of members from 7,000 to 15,000. Show less

Downers Grove, Il

Provided assistance and execution of lifecycle planning across the association’s membership and event marketing. Primary responsibilities included driving analytics to better understand the performance of lifecycle plans as well as applying recommendations based on results to achieve higher performance. I oversee our member recruitment, engagement and retention working closely with membership representatives to ensure we are communicating and providing benefits to help organizations and… Show more Provided assistance and execution of lifecycle planning across the association’s membership and event marketing. Primary responsibilities included driving analytics to better understand the performance of lifecycle plans as well as applying recommendations based on results to achieve higher performance. I oversee our member recruitment, engagement and retention working closely with membership representatives to ensure we are communicating and providing benefits to help organizations and professionals grow their businesses and careers. Show less

Downers Grove, Il

Managed email requests and execution across marketing channels. Provided recommendations on email best practices and template creation. Managed Q&A of email campaigns. Uploaded email content and segmented lists, schedule deployment of emails. Managed reporting of emails and provided recommendations.

Downers Grove, Il

Managed daily email calendar and execution to 3.8 million consumers. Worked with the Merchandising department to ensure the availability of promoted products. Forecasted budget and inventory needs. Coordinated promotional discounts with the Technology department to be applied and tested. Managed relationships with the Creative department to design, code, and test email templates. Implemented email html, segmentation, testing, and execution of email campaigns. Provided reporting and… Show more Managed daily email calendar and execution to 3.8 million consumers. Worked with the Merchandising department to ensure the availability of promoted products. Forecasted budget and inventory needs. Coordinated promotional discounts with the Technology department to be applied and tested. Managed relationships with the Creative department to design, code, and test email templates. Implemented email html, segmentation, testing, and execution of email campaigns. Provided reporting and recommendations on emails. Show less

As a Marketing Associate II, I managed, executed, and reported on weekly email campaigns targeting 1,500 prospects. I developed skills in qualifying, distributing, and managing sales leads from various resources. Additionally, I gained project management experience by coordinating and managing website updates and direct mail projects. I further honed my project management skills by coordinating, managing, and hosting two monthly webcast events for over one hundred clients and prospects. I… Show more As a Marketing Associate II, I managed, executed, and reported on weekly email campaigns targeting 1,500 prospects. I developed skills in qualifying, distributing, and managing sales leads from various resources. Additionally, I gained project management experience by coordinating and managing website updates and direct mail projects. I further honed my project management skills by coordinating, managing, and hosting two monthly webcast events for over one hundred clients and prospects. I developed a deep understanding of industry events by managing strategy, logistics, and on-site branding. Show less

This role enabled me to deepen my skill in marketing technology by managing the development and testing of websites used as tools for clients, enabling them to create direct mail and email campaigns. I executed a bi-weekly "Screaming Deals" email campaign to dealers, utilizing a standard template with new sales, which generated $60,000 in sales per month. Utilized my analytical skills by executing test case scenarios for the consumer-based eCommerce system, Comergent. Additionally, I… Show more This role enabled me to deepen my skill in marketing technology by managing the development and testing of websites used as tools for clients, enabling them to create direct mail and email campaigns. I executed a bi-weekly "Screaming Deals" email campaign to dealers, utilizing a standard template with new sales, which generated $60,000 in sales per month. Utilized my analytical skills by executing test case scenarios for the consumer-based eCommerce system, Comergent. Additionally, I troubleshot and solved customer technical questions by managing the development of and providing technical support for the flyer and email generating website, marketingautowizard.com, which is used by 600 dealers and results in annual revenue of $240,000. I also generated email and direct mail lists using Microsoft Access and trained fellow employees by implementing Aprimo Marketing™ adoption, usage, and best practices within Marketing and Category Management. Show less

I gained marketing expertise and new digital experience during the Y2K years by managing relationships with third-party vendors on website and eCommerce development, gaining knowledge of HTML tags and websites through the use of Adobe GoLive, Contribute Software, and administration tools. By optimizing search terms through Google and Overture, I achieved over 15,000 hits per day across four websites by researching and monitoring hit volumes. I collaborated with agencies to create direct mail… Show more I gained marketing expertise and new digital experience during the Y2K years by managing relationships with third-party vendors on website and eCommerce development, gaining knowledge of HTML tags and websites through the use of Adobe GoLive, Contribute Software, and administration tools. By optimizing search terms through Google and Overture, I achieved over 15,000 hits per day across four websites by researching and monitoring hit volumes. I collaborated with agencies to create direct mail campaigns and trade publication advertisements. Additionally, I developed skills in Adobe PageMaker and Adobe Photoshop by managing and designing promotional mailings, annual catalogs, and trade publication advertisements. I gained knowledge of querying mailing lists from an A/S 400 Database and Microsoft GP using ShowCase Query. I also acquired the ability to manage pricing in price books using Microsoft Excel, A/S 400 Database, and Great Plains by analyzing supplier price changes and competitor pricing. Furthermore, I managed logistics, registration, and paperwork for approximately 10 trade shows per year. Show less

Bachelor, Marketing

Bachelor Of Science - Bs, Major In Marketing

Education record