Dyana Williams Email & Phone Number

Greater Houston

Austin, Texas

Austin, Texas

• Develop strategic objectives for utilizing marketing knowledge and best-in-practice methodology.
• Development of marketing and e-commerce marketing strategies and tactics including timelines, budgets, metrics, and yearly planning and forecasting.
• Conduct in-depth analysis on all marketing activities including financial sales data, retention, customer lifetime value, demographics, and customer feedback.
• Proactively extract insights and recommend alternative ways to analyze data and support business objectives.
• Statistically analyze value and customer segmentation strategy to identify growth opportunities and increase ROI.
• Manage, organize, and oversee the execution of all marketing promotions for the life of each project.

Austin, Texas

• Launched new brands and established existing brands.
• Created, executed, and analyzed all company press releases and vendor communications.
• Instrumental in the creation of internal marketing programs to improve employee involvement and loyalty.
• Wrote, edited, and produced copy and assisted in design/layout/web placement for all corporate and practice marketing campaigns.
• Prepared daily, weekly, and monthly reports and gave the latest status of products and sales.
• Established local relationships in the community, with an emphasis on education and health; Served as the liaison.

• Responsible for selecting contestants for game promotions
• Maintain effective and accurate communication with marketing coordinators
• Set-up and execute in game promotions for Spurs games

• Support the team(s) in managing resources, projects, and budgets to meet both the goals of the business and clients.
• Development and execution of demand management processes, facilitating project governance and reporting, and creating models to improve business decisions.
• Responsible for project management duties, including work time reconciliation, and progress tracking and scheduling
• Produce status reporting, metrics reporting and analysis, finance reporting, time reporting, cost and schedule reporting, resource tracking, and deliverable tracking

• Under the Direction of the Marketing Director, I was instramental and actively involved in assisting during the rebranding and conference transition phases
• Coordinate promotions for half-time shows, time-outs and crowd giveaways
• Initiated Promise of Pride Game Incentive Program as a part of the department’s rebranding strategy
• Communicate and interact with sponsors in a professional manner
• Experience in proposal writing and cold calls/sales calls
• Responsible for preparing marketing and broadcast scripts

• Instrumental in the launch of a national loyalty campaign for select Retail markets in Illinois
• Prepared weekly analytical reports and developed participation forecasts
• Engaged with internal and external stakeholders to validate market readiness
• Interfaced with key management personnel on a cross-functional team to learn business dynamics
• Prepared presentations for final assessment and senior leadership

• Responsible for creating prospect account and intern project inventory lists
• Shadowed Account Executives to learn business dynamics
• Worked virtually with other interns across the nation to present research to senior leaders