Dyana Soul Email & Phone Number

● Increased year over year sales in my region by volume by 13.7% and accounts sold by 7.8%.● Driving sales through building dynamic relationships with the on/off premise trade, distributors & general consumers.● Managing all levels of distribution from goal planning and go-to-market strategy with executives to developing sales training and incentives for distribution teams.● Utilize key informational tools, such as VIP, Nielsen data and distributor information to create and communicate pricing strategy and business plan.

Newberg, Or

As a senior leader in a small family business, I wear many hats across all aspects ofour winery from sales to club events and even harvest with a primary role ofdeveloping and maintaining a robust distribution network, maintaining strongrelationships with buyers, reps and distributor stakeholders.● Develop and implement effective sales strategies and working with distributorteams across the country to achieve sales targets● Develop and deliver sales training tailored to each market and sales team● Advise ownership on pricing and marketing strategy● Continually improve annual results, building national sales from $200k to over$1M● Caught up from four years behind vintage to selling out annually● Created and manage market recap reports and CRM practices● Manage allocations for high demand labels● Create POS and marketing collateral

Portland, Oregon Area

Served as a remote team member on the DIRECTV program delivering sales training and incentives at call centers in the western half of the US. Responsible for building and maintaining relationships with the client at all levels of the organization with the primary responsibility of motivating and training call center employees. Managed program execution onsite including set-up, execution, tear-down, budgeting and weekly reporting. I soon developed a lead role on my team leading train the trainer events and working closely with the account management team. Collaborated with creative, instructional design and brand ambassador teams to deliver client strategic objectives. Key Contributions:• Project Manager for DIRECTV’s 2015 Sales Incentive and Training plan. Collaborated with stakeholders at DIRECTV, HBO, CINEMAX, SHOWTIME and STARZ to develop 2015’s plan for all supported call centers, including an expansion into 12 new call centers and two new call types.• Serve as the face of the program presenting key trainings to the executives at DIRECTV, HBO, CINEMAX, SHOWTIME and STARZ.• This program provided an incremental increase of 5.9 Million in revenue during 2014.

Missoula, Montana Area

• Provided sales training and coaching to 52 Team Leads and 800 Agents in a high-volume call center• Managed daily, weekly, and monthly sales incentive campaigns promoting DIRECTV’s premium partners• Chief point of contact for Premium Channel Programmers for sales incentives, events, and trainings• Increased performance for 13 of 14 months from a three-month average of 1,134 sales to a three-month average of 3,155 sales – 137% increase• Responsible for drafting the weekly summary of nationwide performance for the client and premium partners• Trained new Sales Managers for IMG Live in various sites nationwide• Assisted executive team in the development of 2014 budget and incentive structure for 25 call centers

Kalispell, Mt

• Managed sales and marketing for a local IT Firm in Northwest Montana• Developed and implemented an Employee Performance Management Plan • Created daily, weekly, and monthly sales planning tools, set standards, processes and procedures• Established a business sales department focused on solutions-based selling and launched VoIP services • Implemented customer service standards companywide; including Mission statement, departmental meetings, uniforms, standard process and procedures in all departments. • Coached associates on selling, up selling, and cross-selling through formal and informal coaching sessions

• Account Manager for third party distributors in Western Montana • Coached owners on all aspects of the business from back office management to marketing campaigns• Worked closely with corporate marketing on maintaining continuity between Dealer and Corporate objectives • Developed strong relationships with each dealer and their employees, and leveraged those relationships for dealer participation in national objectives• Provided continuous sales support, coaching, and training to agent owners and employees • Increased sales 224%; Increased distribution by 122%

• Raised sales performance 140% in a historically under-producing store to consistently exceed monthly goals • Raised retail satisfaction and operational efficiency as shown through customer surveys and internal audits • Placed heavy emphasis on coaching employees to provide an excellent customer experience while maximizing sales opportunities

• Retail Sales Associate- Worked both inside and outside sales• 2nd biggest producer of outside sales• Created Operational Procedures and Return Policies • Managed Inventory and Client Relations

History

Level Ii, Passed With Merit