Danny Yang Email & Phone Number

Hong Kong

One of the largest music companies in the world, AEG Presents is dedicated to all aspects of live music, including producing and promoting global and regional concert tours, music events and world-renowned festivals.We operate in North America, Europe and Asia through 22 regional offices that support its global and regional tours, produces or supports more than 40 music festivals and owns, manages or books more than 80 clubs and theaters around the world hosting more than 10,000 shows annually.

Macao

Built over 4 levels - Event level, Main Concourse, Upper Concourse and the VIP level, the design flexibility of Cotai Arena has been delivering thousands of stage performance by international renowned artists, a wide range of entertainment and sporting events year around. Seating capacity of Cotai Arena is from 2,000 to 13,500. Teamed with versatile 360 degree seating the Arena provides patrons with an exciting event experience and the best-undisturbed sightlines in Macao.• Program Sands China Limited venues successfully. Venues include Cotai Arena @ The Venetian, Sands Theatre, Venetian Theatre, Parisian Theatre, SCC Theatre• Event contract negotiation and management.• Keeping abreast of industry trends, touring schedules, uncovering information regardingthe success or failure of entertainment events in other cities.• Developing and managing event budgets.• Event delivery including: planning, execution and evaluation• Event Marketing - Online & Offline Media • Project management – venue infrastructure• Effective management of front & back of house functions• Occupational Health & Safety

Hong Kong

Hooch is the first membership cocktail App, where members receive One Drink Every Day at 400+ top bars and restaurants around the world, including NY, LA, Miami, Hong Kong, Austin, Dallas, San Diego, Phoenix, SF and more. Members pay a low monthly fee of $9.99, less than the cost of one cocktail in a major city, and enjoy 30+ premium cocktails every month. Launched in Nov 2015, Hooch is a Top 25 winner in Richard Branson's Extreme Tech Challenge, as well as THE winner of the Anheuser-Busch / InBev Startup competition at SxSW 2016, and featured by major press including TechCrunch, CNBC, TimeOut, GQ, LA Times, Fox, US Weekly, People, Cosmopolitan, Marie Claire and more. Visit hooch.co to learn more and follow us @hoochapp on your social media.

Hong Kong

• Hip Media's point of contact in region• Attendance at events, representing Drinks World Asia• Distribution of magazines and introduction to digital - in a brandambassadorial role• Organizing interviews with key market players, venue profiles and conduction of interviewswith bar managers & brand ambassadors/managers.• Achieve Sales KPI on quarterly print issues, Target, meet and pitchpotential brands that would benefit from working wit Drinks World• Market intelligence: sending a monthly report on ideas to develop the magazine in market,people to interview, venues to profile, issues facing the industry, opportunities to partner withinfluencers, awards to support, news, new product releases, any and all interestinginformation relating to the bar and restaurant industry in HK.

Hong Kong

Opening Team• Producing detailed proposals for events, contracts and events orders for events enquiry.• Conducting site venue viewings for potential clients• Liaising with organizers for logistic setups & requirements, food & beverage packages and menu planning• Oversee & ensure that the event runs smoothly on the event day• Maintain contact with clients before, during and after event to ensure customer’s satisfaction• Expanding the client database by performing cold calls to generate new sales leads• Attend Sales call at potential client‘s office to introduce our services & venues.• Assist in meeting sales targets for the events team• Meet with people who are interested in our membership program• Be the point of contact to members should they require assistance and to facilitate the annual renewal process

Hong Kong & Macau

• On premise Know-how and Red Bull culture transfer to our customers.• Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives. • Ensure availability and premium High 5 execution around 3rd party and Red Bull events. • Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money. • Grow & protect On Premise accounts in Hong Kong & Macau. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution. • Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory. • Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning. • Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently. • Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution. • Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.• Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS). • Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value. • Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools. • Observation and reports of competitor activities. • Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines. • Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.

Hong Kong

• Responsible for achieving sales objectives within the assigned sales accounts/districts• Develop customer network database and excellent customer relationship with F&B customers including hotels, restaurants, bars, nightclubs and so on• Accountable for pursuing sales leads, promoting Pernod Ricards’ range of products, concludes sales orders, contract negotiations’ and arrange internal sales logistics• Support and coordinate various in-house and public activities and events.• Provide constructive feedback on promotion effectiveness and make recommendations where necessary• Responsible for merchandising/visibility objectives in the designated area/channel• Analyse market intelligence and report on competitors’ activities• Design marketing strategies to accomplish the sales targets.• Actively seek new business opportunities to increase profits and channel penetration of Pernod Ricard’s products• Carry out sales administrative role, prepare sales orders, promotion approval, product pricing form, credit application form for the respective customers to the required standard• Ensure payment collection is in line with channel and company objectives.• Monitor inventory level with all accounts• Maximize product display and brand visibility in contracted accounts• Review customers’ credit status, alert underlying credit risks and possible resolutions as appropriate

Beijing, China

• Meet and exceeded daily revenue increase by 10% within the first 2 month of joining• Build a database of over 12,000+ people related to XIU and bar industry in China within first month • Designed and managed e-newsletter to help promote weekly & special promotions • Created an inspiring calendar event schedule for XIU• Branded XIU as Beijing’s hottest destination through internal and external means as acknowledged by theBeijinger, Timeout Magazine, City weekend.• Support the day-to-day operational team to maximize productivity• Produced and maintained continuous postings on English & Chinese social media sites such as Facebook, Weibo, Weixin, etc• Lead action and administrative work in the preparation and presentation of special events • Source and manage sponsorship for finance and execution support of all events• Develop and maintain close relationships with VIP clients, media and suppliers• Assist in producing collateral that have public relations objectives

Shanghai, China

• Lead and supported a team of 6 Event Managers to meet and exceed sales target • Increased event revenue sales by 66%, through strategic marketing and branding• Booked and coordinated all private and corporate events at M1NT facilities (Past clients includes; Ducati, Formula 1, UBS, Linde, Hermes, LVHM, Porsche, Nike, HSBC, etc.)• Tracked and achieved sales and gross profit targets for events department• Developed a marketing strategy for maximizing awareness of the club and its event facilities• Managed the budget of events and work to ensure the success of every event• Identified suitable channels for promoting M1NT products to its target customers • Established and managed marketing and event budgets and spend on a monthly basis.• Developed and managed close relationships with external partners and vendors, such as event management firms, caterers etc.• Planned, executed and managed the logistics of events and other onsite services

Toronto & Shanghai

Business Administration And Management, General

2002, 2006 International Business Admin