Joan Dyer Email and Phone Number
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Boasting over two decades of marketing prowess, I'm your go-to asset for propelling success. I started my marketing journey in the independent publishing, where I honed the skills of storytelling, editorial technique, and the art of promotion.My journey has been a wide-ranging one, collaborating across diverse industries spanning art, e-commerce, fashion, design, furnishings and events. Throughout, my mission remained clear: to amplify a product's brand, digital footprint, customers and revenue. Equipped with a versatile set of marketing skills, including a unique ability understand business goals and communicate to the customer, I specialize in developing and executing change-making strategies. My Strengths:Creative Problem Solver-Successfully developed marketing strategies as both an in-house marketer and a B2B and B2C client-focused marketerServant Leader-Energetic leader who believes in creating a supportive working environment and investing in the development of employeesStrong Communicator-Able to boil down complex subjects to simple terms, interpret client requests, educate stakeholders and present complex concepts to large audiences
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Head Of MarketingCultivation Companies Jan 2018 - PresentCultivation Companies is a marketing consultancy specializing in developing business and marketing strategies for SMBs, entrepreneurs and start-ups.Some of Our Recent Wins:* Consulted as technology and customer data experts in the CRM development, MarTech stack set-up and customer management of an EdTech startup* Developed CRM system (HubSpot), reporting, automation and customer journey for a Chicago based non-profit* Increased direct booking for a service-based beauty industry client by 500% using SEO* Led the website launch for a wellness practitioner including site development, copywriting, brand messaging and SEO - increasing traffic to the new site by 800% in one month and ranking page 1 for competitive keywords* Managed the $10,000 monthly Google Grant Adwords campaign for a non-profit - driving 15,000 new visitors to their site monthly - a 1,500% increase from prior years* Developed and implemented affiliate marketing program strategy for a luxury interior design firm to generate income from their content marketing
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Senior Vice President Marketing & IntegrationClarion Events Inc. - North America Mar 2017 - Jan 2018Shelton, Connecticut, UsClarion Events is a UK-headquartered event management and trade show production company with US based operations in Connecticut. -
Director Of Marketing, Art GroupClarion Events Inc. - North America Jan 2017 - Jun 2017Shelton, Connecticut, Us
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Director Of Marketing, Internet Retailer Conference & Exhibition (Irce)Emerald Expositions Apr 2013 - Dec 2016New York, Ny, UsEmerald Expositions is a B2B event producer and manager of 142 live events and 16 media properties.* Responsible for all brand and marketing strategy and execution for the ecommerce industry's major B2B events* Launched five new event websites with significant CMS upgrades as well as a new conference app* Generated $12 million in conference, sponsorship and booth revenue annually on our flagship e-commerce event IRCE* Increased marketing ROI 20% from 2015 to 2016 through the use of Google PPC campaigns and retargeting -
Director Of Marketing, The Chicago MarketMmpi Aug 2011 - Mar 2013Chicago, Il, Us* Managed multi-million dollar annual budget. * Directed all sponsorship, branding and marketing initiatives for The Chicago Market, including e-blasts, website and list strategy. * Garnered support for The Chicago Market by forging partnerships with industry associations, including American Institute of Floral Designers and Purchasing Power Plus. * Placed and negotiated the cost of all ads. * Partnered with freelance graphic designer to create branding for all marketing pieces. * Led art direction for marketing materials across all mediums, including advertising, print, web, e-marketing, onsite materials and signage. * Served as liaison for all exhibitors and tenants. * Hired and negotiated rates with vendors. * Marketed shows to attendees and exhibitors utilizing Salesforce.com and various prospect databases. * Oversaw one buyer relations manager and development of buyer relations strategy. -
Director Of Strategy & CommunicationsMmpi Aug 2005 - Aug 2011Chicago, Il, Us* Led five-person, full-time account team operating as in-house agency focused on client services across 40 distinct accounts* Drove development of marketing strategy, from initial concept to social media strategy and managed budgets for all plans. * Managed projects with internal/outsourced design teams, wrote creative briefs and partnered with vice president of creative services.* Managed communications for key events, including NeoCon, Art Chicago, California Gift Show, The Chicago Market, STYLEMAX and the Casual Market Chicago.* Held responsibility for corporate communications, including annual budget presentation to Vornado Realty Trust.* Led all print and electronic marketing initiatives, including content development, video production, photography and archiving. * Developed and presented competitive analysis reports for MMPI events executive team and clients.
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Marketing & Publicity Director / Business ManagerAcademy Chicago Publishers Jan 2002 - Aug 2005* Created and implemented marketing and PR campaigns for this independent publishing company. * Acted as primary contact to all authors. * Served as company representative while managing all national trade show exhibitions. * Conceived, planned and executed special events and book launches. * Wrote press releases, catalogue/jacket copy and proofread/edited five titles. * Performed first read on all submitted manuscripts and decided which manuscripts to send to editors. * Managed and negotiated sale of reprint rights with major publishing houses and film rights. * Resolved finance, human resources, fulfillment, marketing and customer service issues.* Reduced costs by $25,000 annually by outsourcing fulfillment operations to University of Chicago press, eliminating need for separate warehouse space, custom fulfillment software, yearly inventory and overprinting of short-run titles. * Spearheaded publicity campaign behind Letters in the Attic, which earned Book of the Year honorable mention from Foreword Magazine and won Lamda Literary Award.
Joan Dyer Skills
Joan Dyer Education Details
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Kalamazoo CollegeLiterature -
University Of Aberdeen
Frequently Asked Questions about Joan Dyer
What company does Joan Dyer work for?
Joan Dyer works for Cultivation Companies
What is Joan Dyer's role at the current company?
Joan Dyer's current role is Metric Driven Marketer | Business Growth Strategist.
What is Joan Dyer's email address?
Joan Dyer's email address is ja****@****ail.com
What is Joan Dyer's direct phone number?
Joan Dyer's direct phone number is +194922*****
What schools did Joan Dyer attend?
Joan Dyer attended Kalamazoo College, University Of Aberdeen.
What skills is Joan Dyer known for?
Joan Dyer has skills like Social Media Marketing, Marketing, Email Marketing, Advertising, Marketing Strategy, Press Releases, Trade Shows, Social Media, Corporate Communications, Public Relations, Integrated Marketing, Marketing Communications.
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