I have conducted extensive market research, built a network among executives in the industry, and will utilize this knowledge to inform internal research and production goals. Utilizing my experience in large-scale biotech groups as well as start-ups, I am developing a roadmap for product development, regulatory compliance and corporate growth that will position Tidal as a leader in the Psychedelics Industry in Alberta.

In this position, I am excited to have a role in driving company growth and forging a strong network of industry connections. I am looking to build a collaborative network of like-minded groups to bring a new level of scale and technology to the emerging psychedelics industry.

It was my responsibility to build a sales and marketing strategy to address a newly emerging industry. As the psychedelic industry was still in nascent stages, the strategy involved assessing future market needs and adjusting offerings to meet those needs. After speaking to potential clients, I would build customized solutions for their business model with mutually beneficial outcomes, and subsequently negotiate complex royalty/licensing deals based on the situational ownership of IP… Show more It was my responsibility to build a sales and marketing strategy to address a newly emerging industry. As the psychedelic industry was still in nascent stages, the strategy involved assessing future market needs and adjusting offerings to meet those needs. After speaking to potential clients, I would build customized solutions for their business model with mutually beneficial outcomes, and subsequently negotiate complex royalty/licensing deals based on the situational ownership of IP. Utilizing the sales strategy, companies working legally with psychedelics were targeted, vetted and onboarded yielding a 81.1% YOY increase in sales. Marketing strategy was primarily focused on:-Writing website copy to accurately promote complex scientific concepts and laboratory services in a digestible format, while also promoting SEO. -Email campaigns to build engagement and notify potential customers of new products, services, and advancements in the industry.-Working with a graphic designer and videographer to build engaging content that featured the lab and was in line with investor relations. -Building social media presence through Twitter, LinkedIn, and Instagram to offer interesting facts about psychedelics, “insider insight” videos, podcasts, regulatory changes, and updates from the company. -Researching appropriate conferences to attend to increase brand awareness, and solidify Numinus as an international leader in the industry.-Writing and designing engaging physical marketing collateral (brochures, pamphlets, etc.)LinkedIn campaigns to drive sales leadsPart of my role included doing market research to determine where customer needs might arise in the future. While offering a range of products and services, it was also important to see what customers would require as their clinical trials progressed. These needs were then relayed to the lab to begin development of future service offerings. Show less

It was my responsibility to find and onboard new international resellers for EZ-Robot products (B2B), as well as drive direct B2C sales with schools, universities, and government branches of education.I was responsible for sales funnel management and research for opening up new markets, including bringing the product to new countries and demographics.I managed EZ-Robot marketing activities, including strategy and development of marketing copy, social media, email campaigns, events and… Show more It was my responsibility to find and onboard new international resellers for EZ-Robot products (B2B), as well as drive direct B2C sales with schools, universities, and government branches of education.I was responsible for sales funnel management and research for opening up new markets, including bringing the product to new countries and demographics.I managed EZ-Robot marketing activities, including strategy and development of marketing copy, social media, email campaigns, events and promotions, attending conferences and trade shows, promotional videos, influencer marketing, brand collateral, and product descriptions.I managed part of the research and development process, where it was my responsibility to do market research to determine product pricing, market readiness, and alignment with our portfolio and technology.I managed our 3PL distribution center based out of Shenzhen. This includeed ensuring order accuracy, product warehousing, and international shipping logistics.I managed all customer service requests and had a focus on increasing and maintaining high levels of customer satisfaction.I provided forecasts based on current inventory and forecasted sales to determine manufacturing quantities. Show less

As an Inside Sales Representative, my main responsibilities were to find, develop, and grow new business accounts in cell separation and cell culture product sectors. I grew existing revenue streams, supported Field Representatives, and managed accounts within the San Francisco Bay area. I worked with academic, biotech, and routine diagnostic labs on a daily basis.It was my job to help researchers streamline their workflows, and ensure that they were using research tools and reagents of the… Show more As an Inside Sales Representative, my main responsibilities were to find, develop, and grow new business accounts in cell separation and cell culture product sectors. I grew existing revenue streams, supported Field Representatives, and managed accounts within the San Francisco Bay area. I worked with academic, biotech, and routine diagnostic labs on a daily basis.It was my job to help researchers streamline their workflows, and ensure that they were using research tools and reagents of the highest quality. This was accomplished through understanding each lab's specific needs, and tailoring a workflow to best suit their research. Show less

I worked as an inside sales representative, serving as the first point of contact for customers.I worked over the phone, answering calls for orders, specialty products, and dealt with any problems or concerns that our customers may have had.I was responsible for making customer call-outs for the Lethbridge, Moose Jaw, and Swift Current Regions. These callouts were intended to build customer relationships, and to sell new product or increase order size. Sales skills were developed. I… Show more I worked as an inside sales representative, serving as the first point of contact for customers.I worked over the phone, answering calls for orders, specialty products, and dealt with any problems or concerns that our customers may have had.I was responsible for making customer call-outs for the Lethbridge, Moose Jaw, and Swift Current Regions. These callouts were intended to build customer relationships, and to sell new product or increase order size. Sales skills were developed. I worked closely with outside sales representatives to ensure customer satisfaction. I had to learn quickly, as I had no previous experience with the product, as was on the phones within three weeks. Show less

I worked as a Mad Scientist, giving educational science based presentations for children.I started out doing science birthday parties for 10-20 children at a time, and quickly progressed to doing shows for entire schools, and large events like the Shaw and Calgary Flames Organization Christmas parties (from100-500+ people)I worked independently, driving and performing around Calgary and Alberta (including Edmonton and Grand Prairie). Presentation skills were developed, as well as… Show more I worked as a Mad Scientist, giving educational science based presentations for children.I started out doing science birthday parties for 10-20 children at a time, and quickly progressed to doing shows for entire schools, and large events like the Shaw and Calgary Flames Organization Christmas parties (from100-500+ people)I worked independently, driving and performing around Calgary and Alberta (including Edmonton and Grand Prairie). Presentation skills were developed, as well as strong communication skills. This is due to the fact that it can be very difficult to keep large groups of children engaged; especially when the subject material is educational.I became the most requested Mad Scientist at the company, building many repeat clients for both birthday parties and company events. I also did a number of charity shows at the Ronald McDonald House and the Alberta Children’s Hospital. Show less

Performed laboratory HIC and SSC tests on potential pipeline materials. Mixing stock solutions for tests. Creating and editing customer update reports. Ensuring testing protocols were up to current industry standards.