• Executes product and brand campaigns across Google Search, DV360 (YouTube + PG Deals), TikTok, Meta, Pinterest, Amazon Streaming TV, MNTN CTV, and BabyCenter• Collaborates with Brand Management and Integrated Marketing teams to strategically plan media budgets based on service outlook and business goals• Partners with Google, Meta, IRI, and NCS to collect actionable media insights via brand and offline sales lift studies• Devises and creates custom priming bias and in-market audiences with Oracle and LiveRamp to be used across paid media• Consolidates and presents monthly paid media wins, losses, and optimizations to the wider cross-functional marketing team• Briefs internal design team on paid media asset needs for refreshes and new launches• Assists in analytics implementation across Happy Family's brand site and shoppable landing pages, using Google Tag Manager• Conducts and applies SEO research to support organic traffic growth for Happy Family website articles• Manages budget pacing and flighting and vendor set up, contracts, and invoicing across paid media channels• Gathers organic search insights to help inform digital, eCommerce, brand, and innovation initiatives

• Strategized and executed paid social campaigns for the agency's top 30 clients • Provided strategic insights and recommendations for clients' organic social performance• Collaborated with different account management teams to provide budget, strategy, and platform recommendations on marketing initiatives tailored to each client’s business needs• Worked with the design team to create dynamic creatives for paid social initiatives (i.e. Instagram Story ads and Instant Experience)• Assisted in the creation of pitch decks for client upsells and new business proposals• Launched display campaigns in Google DCM, and negotiated insertion orders with media vendors, such as Sojern, TripAdvisor, and Adara• Set up and optimized the agency's portfolio of metasearch campaigns on Google Hotel Ads, Bing, and TripAdvisor• Devised and carried out multichannel campaign strategies• Researched media opportunities and created strategic media plans for generating awareness and driving Wedding, Event, and Meeting RFPs

• Oversaw and optimized Google Search Ads campaigns for Appetizer Mobile and Chic Sketch• Increased Google Search Ad conversion rates by 7x and reduced cost per conversion by over 5x across initiatives• Designed lead-generating landing pages using leadpages.net• Conducted keyword research for SEO and SEM initiatives• A/B tested Google search ads and landing pages• Examined the SEO health of Appetizer Mobile's website using SEMrush, Moz, and other tools • Wrote 2-3 weekly posts for the Appetizer Mobile blog

• Conducted market research for Rolen Group’s roster and reached out to publications, labels, production companies and brands for collaboration• Provided backend support for Rolen Group’s website in WordPress and create content and promotional assets • Generated weekly talent suggestions for collaboration opportunities and reach out on Rolen Group’s behalf• Provided creative support for original content and productions in development at Rolen Group• Drafted and scheduled social media copy for all platforms with Buffer weekly

• Adjusted programming titles and revised rates for agency ad buys in MS Excel • Emailed placement schedules to station clients for TV paid advertising• Collaborated with fellow interns to create a mock marketing plan and sales-pitch for Katz’s clients Diageo and Great Clips, which was presented to 30+ co-workers and upper-level management

• Contacted and tracked the needs of HOT 97, WBLS, and WLIB contest winners• Organized and entered contest information into log books and Emmis’ database Promo Suite• Created a mock marketing plan and sale-pitch presentation for AT&T and 1010 WINS, which was presented to upper-level management