Dylan Clark-Moore 🍉 Email & Phone Number

London, On, Ca

Vancouver, British Columbia, Canada

London, Ontario, Canada

•Named and taglined small businesses to attract high-affinity clientele, resulting in full client rosters for 2 businesses•Defined clients’ brand pillars, providing the foundations for further brand assets, including websites, business cards, social media posts, and merchandise•Improved clients’ social media engagement by 90%+ by defining brand voice and pivoting content strategy toward personable, emotionally-driven content and CTAs•Titled an upcoming mental health book (unannounced)

Montreal, Quebec, Canada

Titles: Islands of Insight | What the Fog | Flippin Misfits | Unannounced Projects•Created and collaborated on game launch, sales, and feature launch campaign strategies, achieving 120k+ wishlists and $1 million+ revenue•Acted as Project Manager, planning and delivering 50+ creative assets with marketing creative team and external vendors for organic and paid distribution, including 6 trailers, 2 key arts, 3 long-form videos, 15+ short videos, and various static assets•Co-ordinated cross-functional execution of campaign strategies with internal PR, Web, CRM, Community, Influencer, Performance Marketing, Sales, Copywriting, and Communications departments, maintaining marketing calendars, and ensuring on-time and on-brand deliveries•Drove 61% above-benchmark BHVR Account registrations with What the Fog’s giveaway campaign, the most successful acquisition campaign in account history•Earned 70%+ more TikTok views and 80%+ more engagement over channel benchmarks with strategic video campaigns, by increasing emotional resonance and VO quality•Developed unique brands for Islands of Insight and What the Fog, conducting market research of 20+ competitors, to inform game naming, positioning, core audience, brand pillars and voice

London, Ontario, Canada

•Led a team of 7 Content Marketers, overseeing and improving content promotion pipelines, improving output quality and reducing team burnout and churn•Owned and executed in-game marketing and creative plans across two LiveOps titles, driving 20%+ content revenue increase from 2019-2021•Ideated, tested, and analyzed asset and packaging initiatives, driving up to 3x increase in sales revenue per asset type, with up to 50% improvement in ROI from reduced art efforts•Briefed and approved 4,000+ in-game assets, delivering on-brand content to players daily, on time and within art budgets

London, Ontario, Canada

London, Ontario, Canada

London, Canada Area

•Created and tested ad creatives, earning 12-20% CTRs on Facebook ad campaigns•Wrote 500+ articles, providing readers with engaging copy on topics ranging from humour to film to celebrity gossip, earning 2+ page views per article, driving increased ad revenue•Facilitated training sessions on editorial policies, best practices, and company culture

London, Ontario

•Drove article CTRs by approving emotionally-resonant high potential ideas during daily pitch meetings and performed Content Optimization, improving CTRs by as much as 250%•Wrote over 650 articles and ideated, edited, and edited hundreds more•Developed and implemented company Style Guide

London, Canada Area

London, Canada Area

-built return business relationships with clients through solution-based selling, resulting in consistent Top 10 sales performance for Southwestern Ontario district