Strategy formulation.Brand building.Team motivation and communication.Channel construction and optimization.New market developments.Partnership building and collaboration.

Leading Shure GCRK(Greater China and South Korea) Pro Audio team to achieve the business objectives, keep business growth and market share increasing. Focus on Pro A/V vertical, expand the Shure business in China, Taiwan, Hong Kong & Macao and South Korea regions and explore new opportunities for Shure. - Team management.- B2B business approaching.- Sales channels management.- Brand building and communication.- GO TO MARKET initiative.

Work as the Region Sales Manager, be responsible for the business of Greater China market, including Mainland China, Taiwan, Hong Kong and Macau, focus on professional A/V industry, including but not limited to the business in Broadcast/Radio, Government/public facility, Theatre/venue, Rental/media, theme...To be the Senior manager, leading the Shure China Pro Audio team, in charge of sales, Market Dev, channel marketing and application. Guiding and working with the team work on… Show more Work as the Region Sales Manager, be responsible for the business of Greater China market, including Mainland China, Taiwan, Hong Kong and Macau, focus on professional A/V industry, including but not limited to the business in Broadcast/Radio, Government/public facility, Theatre/venue, Rental/media, theme...To be the Senior manager, leading the Shure China Pro Audio team, in charge of sales, Market Dev, channel marketing and application. Guiding and working with the team work on mult-segments, fulfill the sales budget target, manage the sales channels and distributors, brand building and enterprise value commutation, marketing activities, technical support and services. Show less

Switch the role from Market Development to Sales manager, add responsibility of channel management, to in charge of entire Shure business in China with 50M.

Joined Shure as the first Market Dev Manager, to launch strategy of "Go TO Market". Target to Broadcast market, create relationship with end users directly, enhance Shure brand awareness..

As the manager of the sales team, I was responsible for sales work of STAGETEC, promoted and sold professional audio production to Broadcast & TV industry in China, Taiwan, Hong Kong, and Macao, including the audio mixing consoles, the digital audio routing system, mixing console, microphone and other audio equipment. Leading the sales team to finish the sales target.Worked with the team on audio system designing for new studio in TV stations, OBVAN designing, and studio/theatre… Show more As the manager of the sales team, I was responsible for sales work of STAGETEC, promoted and sold professional audio production to Broadcast & TV industry in China, Taiwan, Hong Kong, and Macao, including the audio mixing consoles, the digital audio routing system, mixing console, microphone and other audio equipment. Leading the sales team to finish the sales target.Worked with the team on audio system designing for new studio in TV stations, OBVAN designing, and studio/theatre technology planning. Maintained the stable relationships between STAGETEC and every Broadcast & TV stations, seeking for cooperation and managing distributors.Responsible for the business development work, on behalf of company to attend every professional seminars and event in Pro Audio industry, established the company's brand image. Show less

Responsible for sales & marketing work on marketing promotion of DRA audio technique in China Broadcast & TV industry, managed and lead the Sales & Marketing team, promoted DRA technology into every Pro Audio application in China, including DRA technology cooperation and Industrial chain constructing. Kept stable relationships between DRA and government included every Broadcast stations. On behalf of DRA, and participated in the standard drafting work and research work of National Broadcast… Show more Responsible for sales & marketing work on marketing promotion of DRA audio technique in China Broadcast & TV industry, managed and lead the Sales & Marketing team, promoted DRA technology into every Pro Audio application in China, including DRA technology cooperation and Industrial chain constructing. Kept stable relationships between DRA and government included every Broadcast stations. On behalf of DRA, and participated in the standard drafting work and research work of National Broadcast staff.In charge of sales work to achieve sales target.Guided the team on DRA technical service sales, and worked with the customers who wanted to use the DRA (particularly for semiconductor manufacturer and Broadcasters).Responsible for DRA technique cooperation projects with CMMB.From 2011, established the Huasheng company to cooperate with the iBiquity Inc; took up the post of the director of Sales & Marketing, and in charge of introducing and promoting the HD Radio technology into China Show less