Research Director
Austin, Texas Area (Remote)
Through my work at Micstura, a boutique market research supplier, I was fortunate to develop my skills and understanding of consumer behaviors, attitudes, and perceptions by learning how to ask the right questions, evaluate/benchmark performance, and how to integrate results all with the overall goal of improving satisfaction and experience of customers, brands, and products for a wide range of industries and companies.As a director, I ran our research department, in charge of setting overall direction, ensuring success, coordination, operation, and implementation of full-service research for a wide range of clients in the Fortune 1000. I directed, managed, and supported team members in the execution of full-service Market Research.- Since taking over decision-making for our research department in 2018, I grew profit each year (in 2019, 2021, 2022) while also preventing burnout.- I set the overall direction of our business, including which clients to target, invest in, and which project types to leverage/upsell.- I created a very positive sustainable culture, empowering team members to success and job satisfaction with minimal turnover.- I met with team members to provide support, guidance, and ensure high client satisfaction.