Dylan Fedy Email and Phone Number
Dylan Fedy personal email
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Dylan Fedy phone numbers
I'm a highly analytical, integrated marketing expert. I put a strong focus on deepening customer insight and empathy. After all, before we can count the people we reach, we need to reach the people who count. Through an approach that puts people first, I champion professional relationships that are significant to the growth and evolution of Procom.I'm excited by doing the research and data analysis that surfaces insights - actionable insights that lead to innovations. I always strive for innovative product, service and positioning improvements that will benefit users, the market, and the contingent workforce industry.I've delivered results in competitive markets by growing and training high-performance, cross-enterprise and partner-included teams. With 15 years in progressively senior leadership roles, I have built a track record of people management and mentoring success. I hire for a growth-mindset and customer-obsession, foster open communication, and provide the honest feedback required to generate more celebration-worthy client wins at Procom.I'm a lifelong learner energized knowing that every day is a new opportunity to learn, grow and make a difference.Specialties: Marketing strategy, people leadership, mentorship and coaching, integrated marketing, research, product marketing, customer insight, KPI measurement and reporting, marketing communications, brand and identity management, sales enablement, B2B and B2C, customer experience, technology proficiency, content and search marketing (SEO/SEM), social media, digital transformation
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Director Of Marketing And Customer InsightProcomToronto, On, Ca -
Director Of Marketing & Customer InsightProcom Mar 2021 - PresentToronto, Ontario, Ca
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Marketing ConsultantHand Up Marketing Jan 2019 - PresentI work with Canadian-based students, entrepreneurs, and organizations looking for growth and help skilling-up and scaling-up.If you are a purpose-driven leader, looking for help making a difference in your community or wider World and want experienced Marketing and Strategy help, please get in touch!TORONTO SCHOOL OF MANAGEMENT, Instructor/Professor – Business Diploma program. 2020 - presentHUMBER BUSINESS SCHOOL, Marketing Program Advisory Council Member and student mentor. 2019 - present -Proud to have mentored the talented 3-student team who won the 2020 college marketing case competition.HALMYRE, Marketing Strategy Consultant.
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Chief Marketing OfficerRumie Feb 2020 - Sep 2020Toronto, On, CaRumie is a for-purpose EdTech startup that's making life-changing learning possible for people who need it worldwide. I'm proud to have helped them build a global movement to remove the barriers to learning. Through my leadership of the planning, development, and execution of Rumie’s marketing and brand initiatives I:- Identified and formed new business strategies and created ‘big ideas’ for brand messaging and ‘thought leadership’ which won new business relationships including Amazon, Manulife and Right-To-Play - Developed and implemented client & partner-centric marketing plans focused on driving awareness and acquisition resulting in significant engagements in all stages of the sales funnel - Directed the work of the communications team to drive the day-to-day management of marketing initiatives—including communications planning, content development, program launches and hosted virtual events; updating all our communication avenues including the website, digital media channels and sales collateral - Reorganized the team to align efforts against new strategic imperatives creating a greater focus on acquiring partners, building awareness with learners and securing grants all while streamlining costs and creating opportunities to drive sustainable long-term user growth -
Marketing DirectorMoody'S Analytics Nov 2010 - Sep 2018New York, Ny, UsMOODY'S ANALYTICS: Provides leading-edge financial software, services, courses and certifications to thousands of financial services organizations worldwide as a subsidiary of Moody's (NYSE: MCO)MARKETING DIRECTOR: Expanded accountabilities internationally for both B2C and B2B marketing strategy and business development through the e-commerce channel, digital marketing and support of direct sales to many of the World’s largest financial institutions.• Developed strategic direction for brand, pricing, promotion and operations for the launch of new products; generating $6.4Mn in revenue growth ($2.6Mn recurring)• Researched, business cased and implemented martech strategy including new tools for web analytics and performance marketing which reduced marketing operations cost (-12%) and increased web traffic (+23% to 2.1Mn visits per year) and sales (+27%)• Company Ambassador developing, writing and editing thought leadership and content marketing to enhance market profile, reputation and customer interest • Increased revenue per customer by designing and introducing new cross-sell and re-engagement initiatives delivering over $1 Million of revenue growth annually• Introduced programs to other members of the senior leadership team across Moody's Analytics 26 global offices to create awareness and participation in culture-building initiatives -
Senior Director, Marketing And Customer InsightCanadian Securities Institute (Acquired By Moody'S Analytics) Jan 2006 - Nov 2010Toronto, Ontario, CaFull Management and budget responsibility for Marketing, Customer Insight and Innovation. Digital communications, website, brand, pricing and customer focus strategies aimed at the largest financial institutions including Canada's top banks (Royal Bank of Canada, TD Bank, ScotiaBank, Bank of Montreal and CIBC) and brokerages. -
Marketing ManagerGlobal Knowledge Jan 2005 - Jan 2006Cary, Nc, UsNexient Learning (bought by Global Knowledge) was Canada's largest provider of workplace learning solutions -Complete strategy, planning and management responsibilities for national marketing -
Marketing Manager - EuropeNovell Aug 2001 - Apr 2004Provo, Ut, UsManaged Objects (bought by Novell) was the leading provider of software-based Business Service Management solutions that help Global 2000 companies align their IT infrastructure with business objectives.• Full budget, planning and management responsibilities for European marketing • Managed integrated campaigns including direct mailings, company website, analyst and press relations, advertising, sales collateral, market research and lead generation -
Manager, MarketingElogistics Dec 1999 - Jun 2001Bury St. Edmunds, GbEstablished in 1999, eLogistics Uber-like platform offered a set of freight management solutions that facilitates collaboration between buyers and sellers of freight capacity.• Assessed market potential of business plan and relocated from Canada to join 3 co-founders as the first employee (14 months later company was 40 people)• Attracted over $9 million in venture capital funding • Wrote and executed brand & communications strategy, plan and budget including: branding, trade advertising, press relations, exhibitions & events, speaker circuit, sales collateral and website content & promotion – instrumental in securing funding -
Assistant Brand Manager – Advil (Company’S Largest Brand; $50 Million)Wyeth Consumer Healthcare (Formerly Whitehall-Robins Consumer Healthcare) Sep 1998 - Dec 1999New York, New York, UsWyeth Consumer Healthcare (formerly Whitehall-Robins Consumer Healthcare) operates in over 65 countries. The division had sales of $2.5 billion in 2004 and is the fifth largest over-the-counter health products company in the world.• Managed successful brand promotions including new product launches, package redesign, couponing and in-store displays• Supervised the creation of new television ad campaign that involved developing creative strategy, working through effective campaign concept and executing against tight deadline• Analyzed and reported national sales figures for data-driven decision making -
Program ManagerHp 1997 - 1997Palo Alto, Ca, UsCo-op work term; enthusiastically working and learning about technology businesses -
Channel SpecialistNcr Corporation 1997 - 1997Atlanta, Georgia, UsCo-op work term; enthusiastically working and learning about technology businesses -
Business Partner AssociateIbm 1996 - 1996Armonk, New York, Ny, UsCo-op work term; enthusiastically working and learning about technology businesses
Dylan Fedy Skills
Dylan Fedy Education Details
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Wilfrid Laurier UniversityHonours Bachelor Of Business Administration
Frequently Asked Questions about Dylan Fedy
What company does Dylan Fedy work for?
Dylan Fedy works for Procom
What is Dylan Fedy's role at the current company?
Dylan Fedy's current role is Director of Marketing and Customer Insight.
What is Dylan Fedy's email address?
Dylan Fedy's email address is dy****@****ail.com
What is Dylan Fedy's direct phone number?
Dylan Fedy's direct phone number is +141690*****
What schools did Dylan Fedy attend?
Dylan Fedy attended Wilfrid Laurier University.
What are some of Dylan Fedy's interests?
Dylan Fedy has interest in Children.
What skills is Dylan Fedy known for?
Dylan Fedy has skills like Business Strategy, Customer Insight, Strategy, Digital Marketing, Brand Management, Digital Strategy, Team Leadership, Problem Solving, Data Analysis, Web Analytics, Selling, Marketing Strategy.
Who are Dylan Fedy's colleagues?
Dylan Fedy's colleagues are Deivy Alex Huaman Huacause, Mario Cordova, Catherine Lin, Eduardo Cespedes, Jim Westbrook, Kristin Stolp, Agnaldo Oliveira Silva.
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