Dylan Fedy Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

I work with Canadian-based students, entrepreneurs, and organizations looking for growth and help skilling-up and scaling-up.If you are a purpose-driven leader, looking for help making a difference in your community or wider World and want experienced Marketing and Strategy help, please get in touch!TORONTO SCHOOL OF MANAGEMENT, Instructor/Professor – Business Diploma program. 2020 - presentHUMBER BUSINESS SCHOOL, Marketing Program Advisory Council Member and student mentor. 2019 - present -Proud to have mentored the talented 3-student team who won the 2020 college marketing case competition.HALMYRE, Marketing Strategy Consultant.

Toronto, On, Ca

Rumie is a for-purpose EdTech startup that's making life-changing learning possible for people who need it worldwide. I'm proud to have helped them build a global movement to remove the barriers to learning. Through my leadership of the planning, development, and execution of Rumie’s marketing and brand initiatives I:- Identified and formed new business strategies and created ‘big ideas’ for brand messaging and ‘thought leadership’ which won new business relationships including Amazon, Manulife and Right-To-Play - Developed and implemented client & partner-centric marketing plans focused on driving awareness and acquisition resulting in significant engagements in all stages of the sales funnel - Directed the work of the communications team to drive the day-to-day management of marketing initiatives—including communications planning, content development, program launches and hosted virtual events; updating all our communication avenues including the website, digital media channels and sales collateral - Reorganized the team to align efforts against new strategic imperatives creating a greater focus on acquiring partners, building awareness with learners and securing grants all while streamlining costs and creating opportunities to drive sustainable long-term user growth

New York, Ny, Us

MOODY'S ANALYTICS: Provides leading-edge financial software, services, courses and certifications to thousands of financial services organizations worldwide as a subsidiary of Moody's (NYSE: MCO)MARKETING DIRECTOR: Expanded accountabilities internationally for both B2C and B2B marketing strategy and business development through the e-commerce channel, digital marketing and support of direct sales to many of the World’s largest financial institutions.• Developed strategic direction for brand, pricing, promotion and operations for the launch of new products; generating $6.4Mn in revenue growth ($2.6Mn recurring)• Researched, business cased and implemented martech strategy including new tools for web analytics and performance marketing which reduced marketing operations cost (-12%) and increased web traffic (+23% to 2.1Mn visits per year) and sales (+27%)• Company Ambassador developing, writing and editing thought leadership and content marketing to enhance market profile, reputation and customer interest • Increased revenue per customer by designing and introducing new cross-sell and re-engagement initiatives delivering over $1 Million of revenue growth annually• Introduced programs to other members of the senior leadership team across Moody's Analytics 26 global offices to create awareness and participation in culture-building initiatives

Toronto, Ontario, Ca

Full Management and budget responsibility for Marketing, Customer Insight and Innovation. Digital communications, website, brand, pricing and customer focus strategies aimed at the largest financial institutions including Canada's top banks (Royal Bank of Canada, TD Bank, ScotiaBank, Bank of Montreal and CIBC) and brokerages.

Cary, Nc, Us

Nexient Learning (bought by Global Knowledge) was Canada's largest provider of workplace learning solutions -Complete strategy, planning and management responsibilities for national marketing

Provo, Ut, Us

Managed Objects (bought by Novell) was the leading provider of software-based Business Service Management solutions that help Global 2000 companies align their IT infrastructure with business objectives.• Full budget, planning and management responsibilities for European marketing • Managed integrated campaigns including direct mailings, company website, analyst and press relations, advertising, sales collateral, market research and lead generation

Bury St. Edmunds, Gb

Established in 1999, eLogistics Uber-like platform offered a set of freight management solutions that facilitates collaboration between buyers and sellers of freight capacity.• Assessed market potential of business plan and relocated from Canada to join 3 co-founders as the first employee (14 months later company was 40 people)• Attracted over $9 million in venture capital funding • Wrote and executed brand & communications strategy, plan and budget including: branding, trade advertising, press relations, exhibitions & events, speaker circuit, sales collateral and website content & promotion – instrumental in securing funding

New York, New York, Us

Wyeth Consumer Healthcare (formerly Whitehall-Robins Consumer Healthcare) operates in over 65 countries. The division had sales of $2.5 billion in 2004 and is the fifth largest over-the-counter health products company in the world.• Managed successful brand promotions including new product launches, package redesign, couponing and in-store displays• Supervised the creation of new television ad campaign that involved developing creative strategy, working through effective campaign concept and executing against tight deadline• Analyzed and reported national sales figures for data-driven decision making

Palo Alto, Ca, Us

Co-op work term; enthusiastically working and learning about technology businesses

Atlanta, Georgia, Us

Co-op work term; enthusiastically working and learning about technology businesses

Armonk, New York, Ny, Us

Co-op work term; enthusiastically working and learning about technology businesses