Dylan Figlo's Location
Phoenix, Arizona, United States, United States
Dylan Figlo's Contact Details
Dylan Figlo work email
- Valid
- Valid
- Valid
Dylan Figlo personal email
n/a
Dylan Figlo phone numbers
About Dylan Figlo
Dylan Figlo is a customer-focused e-commerce executive with proven competence in profitably growing brands through online and offline channels. The “secret sauce” of this growth and previous 3 exit events is anchored in the alignment of the Tech, Creative & Advertising functions under a single executive with unified goals. He is a strategic leader who is comfortable managing within the trenches while maintaining top-level strategy, seeing projects through from design, to development, implementation and analysis. Dylan is an expert in personalized online experiences at leading digitally native e-commerce brands. He resides in Phoenix, Arizona with his wife Brooke and daughter Nina. In his offline hours, he is passionate about education, mentorship, and contributing to a community that fosters the development of future generations.
Dylan Figlo Work Experience Details
-
Founder & Chief Marketing OfficerDecent Startup Nov 2019 - PresentNew York, Ny, UsHelping you build the behind the scenes infrastructure for a better business. -
Founder & Chief Marketing OfficerDecent Apparel Nov 2022 - PresentFinally, a clothing company where the only size is your size -
Chief Marketing OfficerRentacrate Enterprises, Llc - Usa Jan 2020 - Jan 2024Pittsburgh, Pennsylvania, UsExecutive overseeing Ecommerce at Rentacrate, an industry leader in relocation management, move services and equipment rentals with over 1200 moves a month and 25 years of experience. -
Head Of MarketingSustain Natural Jan 2019 - Aug 2019New York, New York, UsPromoted after first 5 months to help build out Sustain’s Marketing, Creative/Design and Technology functions. Aligning the leadership, goals and workflows of these 3 teams allowed for an exponentially more effective ecommerce experience responsible for the results below. Sustain was acquired by Grove Collaborative in August 2019.• Built in-house team from 0-6 plus 2 external agencies to manage all acquisition channels, all company design needs, all content production, and all tech development work• Led marketing to 2018 growth goals comping 100% YoY and set company revenue records including a successful Black Friday / Cyber Monday strategy• Pivoted marketing strategy in 2019 to focus on overall efficiency, which resulted in a Net ROAS increase of 238%, a CPA decrease by 70% and a decrease in Marketing Spend as a % of Net Revenue by 65%• Implemented custom SEM landing page conversion optimization strategy reducing bounce rate by 60%, increasing conversion rate on Unbranded Search from 0% to 6.57% with conversion volume increasing 1200% and scaling the budget 347% with a profitable ROI• Implemented a 2019 promotion strategy, which increased AOV by 25% (vs. 2018) and increased product margin by 43% while decreasing overall company discount percentage• Architected and developed implementation strategy for multiple extensible Tech solutions including a landing page personalization system, a promotion banner system to personalize promotion based on ads UTM parameters and an email capture /giveaway landing page system -
Head Of GrowthSustain Natural Aug 2018 - Jan 2019New York, New York, UsHired as 10th employee to lead customer acquisition for Sustain's ecommerce business and efficiently scale revenue to meet 2018 growth targets.
-
Vice President, User Experience & Product MarketingSweetbridge, Inc. Mar 2017 - Aug 2018Scottsdale, Az, UsLed User Experience & Product Marketing at Sweetbridge, an alliance bringing blockchain business innovations to the supply chain and other global markets. Hired as 8th employee to build out User Experience and Product Marketing functions to support fundraising from the global blockchain community and launch product suite.• Built User Experience and Product Marketing team from 0-4 to support the concurrent development and launch of multiple products to a global community• Implemented Net Promoter Survey (NPS) as the foundation of a extensible feedback loop to ensure rapid enhancement of the product experience through community testing and feedback• Led the creation of a Design Language System (DLS) to ensure consistent product experience across entire product suite -
Director, Performance MarketingTuft & Needle Apr 2015 - Mar 2017Phoenix, Az, UsHired as 20th employee to help build out Marketing function from the ground floor and profitably scaled revenue for the company who pioneered the first single-model online mattress. Launched and managed acquisition strategy for all channels with focus on sustainable growth rates and profitability. Tuft & Needle merged with Serta Simmons Bedding in 2018.• Assisted in building in-house Performance Marketing team from 0-6 to manage acquisition channels• Development and management of advertising budget as it grew from $500,000 to $10,000,000 + annually• Played a pivotal role in company's profitable growth from $8MM (FY14) to $100MM+ (FY16)• Designed and programmed 20+ personalized landing page variations, reducing Search Engine Marketing acquisition costs by 25%• Implemented and tested various attribution methods to optimize ad spend for company profitability• Managed Facebook customer acquisition, increasing channel revenue by 4x within first year• Led development of print advertising strategy with dual focus on direct mail and editorial advertising -
Performance Marketing AssociateBonobos Apr 2014 - Apr 2015New York, Ny, UsInternally promoted to lead Facebook acquisition strategy and attribution model optimization for Acquistion Managers launching new marketing channels. Heavily-focused on using data and programming to develop personalized experiences for customers. Bonobos was acquired by Walmart in 2017.• Worked across Merchandise Planning and Brand Marketing departments to develop marketing campaigns including content development, A/B testing content and personalizing content based on traffic source• Responsible for CRM efforts for AYR and Maide Golf, including email design, development and targeting• Managed Bonobos affiliate marketing, driving over 10x ROI using extensive analysis of multi-channeltransactional touch points and various attribution models• Managed SEO and SEM efforts via Terakeet, Google Adwords and Bing, boosting ROI as high as 18x• Created a personalized email acquisition landing page to run concurrent sweepstakes, doubling acquisition rate• Developed company’s first real-time calendar to communicate cross-departmental marketing campaigns -
Ecommerce Operations AssociateBonobos Nov 2012 - Apr 2014New York, Ny, UsHired to scale product launch processes as the first digitally-native online clothing brand entered new categories, expanded into brick and mortar and launched additional brands. Awarded Recognition of Excellence for using data to streamline processes and improve customer’s experience• Developed a multi-brand product launch process for Bonobos.com, AYR.com and MaideGolf.com as SKU count increased by 50%• Reduced merchandise delivery exceptions in company’s supply chain from 20% to 2% within three months, in collaboration with the Merchandising and Operations Departments• Responsible for User Acceptance Testing during migration from Magento to the Spreecommerce storefront• Served as Product Manager for all product launch operations, overseeing performance of team members
-
MarketingPenelope Jun 2013 - Jan 2014• Developed and executed social media marketing campaigns on Facebook• Built custom audiences based on product lines and events• Established brand and campaign identities including photography and custom creative style guides
-
Web Content Manager/Front-End DeveloperUniversity Of North Carolina At Wilmington Sep 2012 - Dec 2012Wilmington, Nc, Us• Served as Web Content Manager for UNCW.edu• Developed a on-boarding website to streamline orientation of incoming students on behalf of the Division of Student Affairs • Composed the Department’s external communications and designed accompanying digital graphics -
InternNew Hanover County District Attorney Jan 2012 - May 2012• Established the first website for the North Carolina District Attorney• Created all associated digital creative including event photography, tutorial videos, and web graphics to increase effective communication from 5,000 to over 250,000 constituents
-
Digital Media SpecialistUnc Wilmington Honors College Jan 2011 - May 2012Wilmington, Nc, Us•Assisted in managing the Honors College marketing staff and the production of marketing materials; including the organization’s website, visual media presentations, and promotional materials•Presented at the National, State and Southern Regional Honors Council conferences on various topics including; running an effective media/marketing staff and developing the Partners in the Parks promotional video•Produced quarterly the Periplus newsletter and Second Story arts journal to over 450 Honors scholars and their families
-
Assistant Buyer/Sales & Ecommerce ManagerMartin And Mary'S Inc.- Clothing Jan 2007 - May 2010•Supported Buyer in the merchandising process through following up on trade show product leads, gathering product details and samples from vendor meetings in Honolulu, New York, and North Carolina, as well as identified new trends in both the regional and national marketplaces•Designed and maintained the company’s e-commerce webstore•Developed, wrote and edited the business’s technical and promotional materials in-print and online•Collaborated with visual merchandising and customer service sales staff to manage customer feedback and quality concerns
Dylan Figlo Skills
Social Media
Facebook
Public Speaking
Marketing
Social Networking
Digital Media
Research
Photoshop
Public Relations
E Commerce
Retail Marketing
Website Development
Sql
Google Adwords
Google Analytics
Html
Keynote
Indesign
Monetate
Dylan Figlo Education Details
-
University Of North Carolina WilmingtonPolitical Science And Government
Frequently Asked Questions about Dylan Figlo
What company does Dylan Figlo work for?
Dylan Figlo works for Decent Startup
What is Dylan Figlo's role at the current company?
Dylan Figlo's current role is Founder & CMO, Decent Startup.
What is Dylan Figlo's email address?
Dylan Figlo's email address is dy****@****dle.com
What is Dylan Figlo's direct phone number?
Dylan Figlo's direct phone number is +164686*****
What schools did Dylan Figlo attend?
Dylan Figlo attended University Of North Carolina Wilmington.
What are some of Dylan Figlo's interests?
Dylan Figlo has interest in E Commerce, Education, Photography, Retail, International Politics, Media Relations.
What skills is Dylan Figlo known for?
Dylan Figlo has skills like Social Media, Facebook, Public Speaking, Marketing, Social Networking, Digital Media, Research, Photoshop, Public Relations, E Commerce, Retail Marketing, Website Development.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial