Dylan Figlo Email & Phone Number

New York, NY, US

Helping you build the behind the scenes infrastructure for a better business.

Finally, a clothing company where the only size is your size

Pittsburgh, Pennsylvania, US

Executive overseeing Ecommerce at Rentacrate, an industry leader in relocation management, move services and equipment rentals with over 1200 moves a month and 25 years of experience.

New York, New York, US

• Promoted after first 5 months to help build out Sustain’s Marketing, Creative/Design and Technology functions. Aligning the leadership, goals and workflows of these 3 teams allowed for an exponentially more effective.
• Built in-house team from 0-6 plus 2 external agencies to manage all acquisition channels, all company design needs, all content production, and all tech development work
• Led marketing to 2018 growth goals comping 100% YoY and set company revenue records including a successful Black Friday / Cyber Monday strategy
• Pivoted marketing strategy in 2019 to focus on overall efficiency, which resulted in a Net ROAS increase of 238%, a CPA decrease by 70% and a decrease in Marketing Spend as a % of Net Revenue by 65%
• Implemented custom SEM landing page conversion optimization strategy reducing bounce rate by 60%, increasing conversion rate on Unbranded Search from 0% to 6.57% with conversion volume increasing 1200% and scaling the.
• Implemented a 2019 promotion strategy, which increased AOV by 25% (vs. 2018) and increased product margin by 43% while decreasing overall company discount percentage

New York, New York, US

Hired as 10th employee to lead customer acquisition for Sustain's ecommerce business and efficiently scale revenue to meet 2018 growth targets.

Scottsdale, AZ, US

• Led User Experience & Product Marketing at Sweetbridge, an alliance bringing blockchain business innovations to the supply chain and other global markets. Hired as 8th employee to build out User Experience and Product.
• Built User Experience and Product Marketing team from 0-4 to support the concurrent development and launch of multiple products to a global community
• Implemented Net Promoter Survey (NPS) as the foundation of a extensible feedback loop to ensure rapid enhancement of the product experience through community testing and feedback
• Led the creation of a Design Language System (DLS) to ensure consistent product experience across entire product suite

Phoenix, AZ, US

• Hired as 20th employee to help build out Marketing function from the ground floor and profitably scaled revenue for the company who pioneered the first single-model online mattress. Launched and managed acquisition.
• Assisted in building in-house Performance Marketing team from 0-6 to manage acquisition channels
• Development and management of advertising budget as it grew from $500,000 to $10,000,000 + annually
• Played a pivotal role in company's profitable growth from $8MM (FY14) to $100MM+ (FY16)
• Designed and programmed 20+ personalized landing page variations, reducing Search Engine Marketing acquisition costs by 25%
• Implemented and tested various attribution methods to optimize ad spend for company profitability

New York, NY, US

• Internally promoted to lead Facebook acquisition strategy and attribution model optimization for Acquistion Managers launching new marketing channels. Heavily-focused on using data and programming to develop.
• Worked across Merchandise Planning and Brand Marketing departments to develop marketing campaigns including content development, A/B testing content and personalizing content based on traffic source
• Responsible for CRM efforts for AYR and Maide Golf, including email design, development and targeting
• Managed Bonobos affiliate marketing, driving over 10x ROI using extensive analysis of multi-channeltransactional touch points and various attribution models
• Managed SEO and SEM efforts via Terakeet, Google Adwords and Bing, boosting ROI as high as 18x
• Created a personalized email acquisition landing page to run concurrent sweepstakes, doubling acquisition rate

New York, NY, US

• Hired to scale product launch processes as the first digitally-native online clothing brand entered new categories, expanded into brick and mortar and launched additional brands. Awarded Recognition of Excellence for.
• Developed a multi-brand product launch process for Bonobos.com, AYR.com and MaideGolf.com as SKU count increased by 50%
• Reduced merchandise delivery exceptions in company’s supply chain from 20% to 2% within three months, in collaboration with the Merchandising and Operations Departments
• Responsible for User Acceptance Testing during migration from Magento to the Spreecommerce storefront
• Served as Product Manager for all product launch operations, overseeing performance of team members

• Developed and executed social media marketing campaigns on Facebook
• Built custom audiences based on product lines and events
• Established brand and campaign identities including photography and custom creative style guides

Wilmington, NC, US

• Served as Web Content Manager for UNCW.edu
• Developed a on-boarding website to streamline orientation of incoming students on behalf of the Division of Student Affairs
• Composed the Department’s external communications and designed accompanying digital graphics

• Established the first website for the North Carolina District Attorney
• Created all associated digital creative including event photography, tutorial videos, and web graphics to increase effective communication from 5,000 to over 250,000 constituents

Wilmington, NC, US

• Assisted in managing the Honors College marketing staff and the production of marketing materials; including the organization’s website, visual media presentations, and promotional materials
• Presented at the National, State and Southern Regional Honors Council conferences on various topics including; running an effective media/marketing staff and developing the Partners in the Parks promotional video
• Produced quarterly the Periplus newsletter and Second Story arts journal to over 450 Honors scholars and their families

• Supported Buyer in the merchandising process through following up on trade show product leads, gathering product details and samples from vendor meetings in Honolulu, New York, and North Carolina, as well as identified.
• Designed and maintained the company’s e-commerce webstore
• Developed, wrote and edited the business’s technical and promotional materials in-print and online
• Collaborated with visual merchandising and customer service sales staff to manage customer feedback and quality concerns