• As part of the Creative team at a fast-paced marketing agency, I worked in a highly cross-functional role & focus on brand marketing, sports marketing strategy, & new business development.• Drove copywriting, content strategy, & project management for all marketing projects,including social media channels, blog, award submissions, case studies, & sizzle reels.• Collaborated with designers & provide creative direction to bring marketing content to life.• Led research, concept development, & campaign strategy for sports marketing projects, such as Stephen Curry’s Brand Launch & Nike Los Angeles' marketing activations.• Managed external agencies & overall marketing budget.• Created proposal presentation decks & pitch new business to prospective clients.• Handled all new business client communication, manage tracker, & provide weekly updates toLeadership.

BRAND MARKETING• Lead all Award and Industry Submissions, both for OBE and on behalf of clients• Act as internal brand manager – leading the team on all brand deliverables (i.e. social channels, website, hiring brand, etc.)• Identify opportunities for internal teams to contribute thought leadership articles• Stay relevant on trends and practices amongst our competitors to provide input for strategic growth• Manage Google Ads & Lead + track SEO effortsBUSINESS DEVELOPMENT• Lead and own creation of capabilities presentations• Lead RFI responses and support Creative with RFP’s• Lead and manage all incoming new business, from initial communication through the go/no go process• Build and maintain relationships with key strategic partners, identifying and securing opportunities for thought leadership and speaking opportunities for our team• Own and manage the new business tracker, working with Account leads for status updates and put together new biz updates for staff meetings CONTENT MANAGEMENT• Own creation for all case studies• Work with Account and Strategy to collect all assets from each event• Build out content capture plans for each event with videography and photography vendors• Ensure our website is kept up to date with relevant information SOCIAL • Create, schedule, and publish content across OBE’s social channels, including Instagram, Facebook, Twitter, LinkedIn and our blog• Engage with our online community via our brand accounts to create a two-way relationship with our followers• Ensure all communication is in the brand’s voice• Manage and maintain the brand's Social Editorial Calendar• Meticulously track social analytics, develop insights and implement strategies accordingly• Stay in the know on digital and social trends, and share insights and findings with the teamSTRATEGY• Work on creative strategy for relevant RFPs• Conduct market research to inform Strategy team• Stay up-to-date on experiential trends

• As one of the first employees of Wave.tv, a rapidly-growing digital sports media company, I created content at the intersection of sports & culture.• Tracked data & turned audience insights into actionable results, generating over 250 million monthly video views across all social media channels.• Creatively engaged with followers, maintaining a consistent brand voice.• Created sales & marketing materials to attract senior advertisers of major brands.

• As an intern at Stifel, I project managed a department-wide audit to identify issues for resolution while learning the fundamentals of finance & business.• Audited account books & yielded savings of $19,800 by finding duplicate vendor contracts.• Conducted research on sports retail stocks & presented findings to senior management.• Took initiative by exploring weekly rotations in multiple departments to learn how successful investment banking teams work together towards a common goal.

• As an ambassador for the Junior Giants, a nonprofit baseball program for underserved youth, I led & organized the largest league of 1,100+ kids.• Planned, scheduled, & directed game day operations & simultaneous events at Oracle Park.• Responsible for teaching kids baseball skills & the four bases of character development: confidence, integrity, leadership & teamwork.• Collaborated & communicated weekly with commissioners from 91 leagues to share key learnings.

• Cal Rowing: Recruited rower, UC Berkeley Division I Crew Team, Freshman Year, Team Ranked 2nd In the Nation, National Champions, Second and Third Varsity Eight Crew• Cal Baseball: UC Berkeley Division I Baseball Team, Walk-On, Sophomore Year• GPA: Achieved a 3.62 GPA / 3.95 GPA in Major Concentration

• Responsible for market research and product development of sports and networking app startup• Presented new and creative features and ideas to management which were implemented into the app• Generated excitement for app and gained new users with grassroots marketing by presenting app to students & displaying the value it could add• Performed SWOT analysis and Core Vs. Distinctive Competencies to research the competitive landscape and provide a report to the company• Beta tested the app features and made suggestions to improve technology• Created weekly tasks to market, publicize and improve product• Submitted weekly reports with constructive feedback

•Tested NBA 2K15 game in production stage for bugs, finding the most errors by an intern in the last decade •Responsible for recording and reporting all production errors •Developed brand marketing strategies for NBA 2K social platforms•Proactively created and pitched storylines which were used in game to create an immersive gamer experience

• Coached children ages eight to 13 during summer camp sessions• Responsible for coordinating teams and training players in all skills• Provided feedback and encouragement to facilitate player growth and skill development• Attended and contributed to weekly meetings for implementation of new ideas

• Volunteer position as mentor for underprivileged youth who are at risk of obesity, diabetes and other diseases• Provided fitness and nutrition counseling to promote awareness around health and wellness